{"id":60314,"date":"2026-09-23T11:12:57","date_gmt":"2026-09-23T09:12:57","guid":{"rendered":"https:\/\/swat.io\/?page_id=60314"},"modified":"2026-10-09T11:14:12","modified_gmt":"2026-10-09T09:14:12","slug":"roi-rechner","status":"publish","type":"page","link":"https:\/\/swat.io\/de\/roi-rechner\/","title":{"rendered":"ROI-Rechner"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"60314\" class=\"elementor elementor-60314\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"margin-default\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"background--grey\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-widget elementor-widget-text-editor\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<style>\r\n@font-face { font-family:\"Favorit Pro\"; src:url(\"assets\/fonts\/FavoritPro-Variable.woff2\") format(\"woff2\"); font-style:normal; font-weight:300 800; font-display:swap; }\r\n#swat-io-quiz-embed-original { --ink:#0e1116; --muted:#405063; --line:#dae0e7; --purple:#864fcf; --purple-light:#e9dff6; --blue:#2596d4; --blue-light:#eef9ff; --green:#cef3df; --white:#fff; --bg:#f7f8fa; font-family:\"Favorit Pro\",\"ABC Favorit Variable\",\"ABC Favorit\",system-ui,-apple-system,\"Segoe UI\",sans-serif; color:var(--ink); }\r\n#swat-io-quiz-embed-original, #swat-io-quiz-embed-original * { box-sizing:border-box; } #swat-io-quiz-embed-original { min-width:320px; min-height:100%; margin:0; background:var(--bg); -webkit-font-smoothing:antialiased; } #swat-io-quiz-embed-original button, #swat-io-quiz-embed-original input { font:inherit; } #swat-io-quiz-embed-original button { cursor:pointer; }\r\n.roi-app { width:min(100%,760px); margin:auto; padding:32px 24px 24px; } #swat-io-quiz-embed-original .brandbar { display:flex; align-items:center; justify-content:space-between; } .brandbar { min-height:32px; margin-bottom:18px; } .brand { display:flex; align-items:center; gap:9px; font-size:20px; font-weight:700; letter-spacing:-.06em; }.brand-symbol { display:flex; align-items:flex-end; gap:2px; height:18px; transform:skew(-15deg); }.brand-symbol i { display:block; width:5px; border-radius:5px; background:var(--purple); }.brand-symbol i:nth-child(1){height:10px}.brand-symbol i:nth-child(2){height:18px}.brand-symbol i:nth-child(3){height:13px}.lang-pill { display:flex; gap:3px; padding:3px; border:1px solid var(--line); border-radius:999px; background:#fff; color:var(--muted); font-size:11px; }.lang-pill span { padding:4px 7px; border-radius:999px; }.lang-pill .is-active { background:var(--purple); color:#fff; }\r\n.progress { padding-top:30px; margin-bottom:16px; }.progress[hidden],.screen[hidden],.hubspot-error[hidden] { display:none; }.progress-meta { display:flex; justify-content:space-between; margin-bottom:7px; color:var(--muted); font-size:12px; }.progress-meta b { color:var(--purple); }.progress-track { height:8px; overflow:hidden; border-radius:999px; background:#e9edf1; }.progress-track span { display:block; width:0; height:100%; border-radius:inherit; background:var(--purple); transition:width .35s ease; }\r\n.card { overflow:hidden; border-radius:20px; background:#fff; box-shadow:0 8px 24px rgba(21,31,44,.08); }.screen { padding:32px; animation:screen-in .35s ease both; }@keyframes screen-in{from{opacity:0;transform:translateY(8px)}to{opacity:1;transform:none}} .eyebrow { display:flex; align-items:center; gap:8px; margin:0 0 9px; color:var(--purple); font-size:15px; font-weight:500; }.eyebrow::before { content:\"\u2726\"; font-size:18px; }.subcopy { margin:10px 0 0; color:var(--muted); font-size:16px; line-height:1.5; } h1,h2,h3,p { margin-top:0; } h1,h2,h3 { letter-spacing:-.05em; } h1 { font-weight:400; } h2 { font-weight:500; } h1 { max-width:625px; margin-bottom:15px; font-size:clamp(42px,7vw,65px); line-height:1.04; } h1 span,h2 span { color:var(--purple); } h2 { margin-bottom:8px; font-size:clamp(31px,5vw,43px); line-height:1.1; } h3 { margin-bottom:7px; font-size:22px; }\r\n.intro-visual { position:relative; display:grid; place-items:center; height:170px; margin:-32px -32px 27px; overflow:hidden; background:linear-gradient(135deg,var(--purple-light),var(--blue-light)); }.intro-orbit { width:235px; height:100px; border:1px solid rgba(134,79,207,.45); border-radius:50%; transform:rotate(-20deg); }.intro-orbit::before,.intro-orbit::after { position:absolute; width:12px; height:12px; border-radius:50%; background:var(--purple); content:\"\"; }.intro-orbit::before{margin:5px 0 0 38px}.intro-orbit::after{margin:82px 0 0 182px;background:var(--blue)}.intro-badge { position:absolute; top:20px; right:22px; padding:7px 10px; border-radius:999px; color:#fff; background:var(--ink); font-size:10px; font-weight:700; letter-spacing:.1em; }.intro-spark { position:absolute; bottom:19px; left:27px; color:var(--purple); font-size:28px; }\r\n.trust-box { margin-top:20px; padding:12px 14px; border-radius:12px; color:var(--ink); background:var(--blue-light); font-size:14px; line-height:1.45; }.primary-button,.ghost-button { display:inline-flex; align-items:center; justify-content:center; gap:18px; min-height:50px; margin-top:24px; padding:0 18px; border:0; border-radius:8px; font-size:15px; font-weight:700; transition:transform .2s,background .2s; }.primary-button { color:#fff; background:var(--purple); }.primary-button:hover { background:#7541b8; transform:translateY(-2px); }.primary-button span { font-size:21px; font-weight:400; }.ghost-button { margin-top:0; border:1px solid var(--line); color:var(--ink); background:#fff; }.text-button { padding:0; border:0; color:var(--muted); background:none; font-size:13px; }.text-button:hover { color:var(--purple); }.question-screen { min-height:650px; display:flex; flex-direction:column; }.question-topline { display:flex; align-items:center; justify-content:space-between; }.question-index { color:var(--muted); font-size:13px; }.question-copy { min-height:150px; margin-top:42px; }.question-copy h2 { font-weight:500; letter-spacing:-.03em; }.question-copy p:last-child { margin-bottom:0; color:var(--muted); font-size:14px; line-height:1.45; }.question-nav { display:flex; justify-content:space-between; align-items:center; gap:15px; margin-top:auto; padding-top:30px; }.question-nav .primary-button { flex:1; max-width:300px; margin-top:0; }\r\n.slider-stage { display:flex; min-height:290px; flex-direction:column; align-items:center; justify-content:center; }.readout { text-align:center; }.readout strong { display:block; font-size:56px; line-height:1.05; font-variant-numeric:tabular-nums; }.readout small { color:var(--muted); font-size:17px; }.slider { width:100%; margin-top:44px; }.range { width:100%; height:8px; margin:0; appearance:none; border-radius:999px; outline:none; background:linear-gradient(to right,var(--purple) 0 var(--fill),#e6eaf0 var(--fill) 100%); }.range::-webkit-slider-thumb { width:27px; height:27px; appearance:none; border:4px solid #fff; border-radius:50%; background:var(--purple); box-shadow:0 2px 8px rgba(14,17,22,.25); }.range::-moz-range-thumb { width:21px; height:21px; border:4px solid #fff; border-radius:50%; background:var(--purple); box-shadow:0 2px 8px rgba(14,17,22,.25); }.range:focus-visible { outline:3px solid rgba(134,79,207,.35); outline-offset:5px; }.range-ends { display:flex; justify-content:space-between; margin-top:11px; color:var(--muted); font-size:12px; }.stepper { display:flex; align-items:center; gap:18px; }.stepper button { display:grid; place-items:center; width:44px; height:44px; border:1px solid var(--line); border-radius:50%; color:var(--ink); background:#fff; font-size:24px; }.stepper button:hover { border-color:var(--purple); background:var(--purple-light); }.stepper .readout { min-width:150px; }.stepper .readout strong { font-size:42px; }.visual-icons { display:flex; justify-content:center; gap:8px; flex-wrap:wrap; min-height:42px; margin-bottom:22px; }.visual-icons i { display:block; width:28px; height:28px; border:2px solid var(--purple); border-radius:50% 50% 45% 45%; animation:pop .3s both; }.visual-icons i:nth-child(2n){border-radius:45% 45% 50% 50%;background:var(--purple-light)}@keyframes pop{from{opacity:0;transform:scale(.6)}to{opacity:1;transform:none}}\r\n.role-options { display:grid; gap:8px; margin-top:10px; }.role-option { display:flex; align-items:center; justify-content:space-between; gap:16px; width:100%; padding:13px 15px; border:1px solid var(--line); border-radius:10px; color:var(--ink); text-align:left; background:#fff; transition:.2s; }.role-option:hover,.role-option[aria-pressed=\"true\"] { border-color:var(--purple); background:var(--purple-light); }.role-option[aria-pressed=\"true\"] { box-shadow:none; }.role-title { display:block; font-size:14px; font-weight:700; }.role-description { display:block; margin-top:3px; color:var(--muted); font-size:12px; }.role-check { display:grid; place-items:center; width:18px; height:18px; flex:none; border:1px solid var(--line); border-radius:5px; }.role-option[aria-pressed=\"true\"] .role-check { border-color:var(--purple); background:var(--purple); }.role-option[aria-pressed=\"true\"] .role-check::after { content:\"\u2713\"; color:#fff; font-size:12px; font-weight:700; }\r\n.efficiency-stage { display:flex; min-height:290px; flex-direction:column; align-items:center; justify-content:center; overflow:visible; }.efficiency-face { display:grid; place-items:center; width:120px; height:120px; margin-bottom:15px; border-radius:50%; background:transparent; overflow:visible; }.efficiency-face img { display:block; width:100px; height:100px; animation:face-in .26s cubic-bezier(.22,.8,.32,1) both; }.efficiency-face-logo { border-radius:16px; background:transparent; }.efficiency-face-logo img { width:100px; height:100px; }\r\n.gate-screen { min-height:640px; }.gate-heading h2 { margin-bottom:12px; font-size:clamp(35px,6vw,50px); }.gate-preview { display:grid; grid-template-columns:repeat(3,1fr); gap:10px; margin:28px 0; }.gate-metric { position:relative; min-height:125px; padding:17px 14px; border-radius:12px; background:var(--green); }.gate-metric strong { display:block; margin-bottom:9px; font-size:27px; }.gate-metric span { color:var(--muted); font-size:12px; line-height:1.35; }.gate-metric.locked { background:#f3f5f7; }.gate-metric.locked > span:first-child { display:block; padding-top:30px; }.lock-icon { position:absolute; top:18px; left:15px; display:block; width:16px; height:16px; color:var(--purple); }.gate-form-wrap { padding-top:25px; border-top:1px solid var(--line); }.gate-form-wrap > p { margin:0 0 15px; color:var(--muted); font-size:14px; line-height:1.45; }.hubspot-status,.hubspot-error { margin:10px 0 0; color:var(--muted); font-size:13px; }.hubspot-error { color:#c0392b; }\r\n.hubspot-form form { margin:0!important; }.hubspot-form fieldset { display:block; width:100%; max-width:none!important; min-width:0; margin:0!important; padding:0!important; border:0!important; }.hubspot-form fieldset.form-columns-2 { display:grid; grid-template-columns:repeat(2,minmax(0,1fr)); gap:12px; }.hubspot-form fieldset.form-columns-1 .hs-form-field,.hubspot-form fieldset.form-columns-2 .hs-form-field { width:auto!important; float:none!important; }.hubspot-form fieldset.swat-hidden { display:none!important; }.hubspot-form .hs-form-field { margin-bottom:13px; }.hubspot-form .hs-form-field>label { display:block; margin-bottom:6px; color:var(--ink); font-size:14px; font-weight:500; }.hubspot-form .hs-input:not([type=checkbox]),.hubspot-form input[type=email],.hubspot-form input[type=text],.hubspot-form select,.hubspot-form textarea { width:100%!important; min-height:50px; padding:12px 13px!important; border:1.5px solid var(--line)!important; border-radius:8px!important; outline:none; background:#fff!important; color:var(--ink)!important; font-size:16px!important; }.hubspot-form .hs-input:focus { border-color:var(--purple)!important; box-shadow:0 0 0 3px rgba(134,79,207,.14)!important; }.hubspot-form .inputs-list { margin:0!important; padding:0!important; list-style:none!important; }.hubspot-form .hs-form-booleancheckbox-display,.hubspot-form .hs-form-checkbox-display { display:flex; gap:9px; align-items:flex-start; color:var(--muted); font-size:13px; line-height:1.45; }.hubspot-form input[type=checkbox] { width:19px!important; height:19px!important; flex:none; margin:1px 0 0!important; accent-color:var(--purple); }.hubspot-form .hs-button { width:100%!important; min-height:50px; margin-top:2px; padding:12px 18px!important; border:0!important; border-radius:8px!important; background:var(--purple)!important; color:#fff!important; font-size:15px!important; font-weight:700!important; cursor:pointer; }.hubspot-form .hs-button:hover { background:#7541b8!important; }.hubspot-form .hs-error-msgs { margin:6px 0 0!important; padding:0!important; color:#c0392b; font-size:13px; list-style:none!important; }.hubspot-form a { color:var(--purple); }.result-heading { display:flex; align-items:flex-start; justify-content:space-between; gap:20px; }.result-heading h2 { font-size:clamp(38px,6vw,55px); }.result-score { display:flex; flex-direction:column; align-items:flex-end; color:var(--purple); }.result-score strong { font-size:50px; line-height:.9; }.result-score small { margin-top:6px; color:var(--muted); font-size:12px; }.result-lead { margin:2px 0 25px; color:var(--muted); font-size:14px; }.result-lead strong { color:var(--ink); }.kpi-grid { display:grid; grid-template-columns:1.3fr 1fr 1fr; gap:10px; }.kpi { min-height:145px; padding:17px; border-radius:12px; background:#f3f5f7; }.kpi.hero-kpi { color:#fff; background:var(--purple); }.kpi strong { display:block; margin-bottom:8px; font-size:27px; }.kpi span { display:block; font-size:13px; line-height:1.35; }.kpi small { display:block; margin-top:18px; color:rgba(255,255,255,.75); font-size:11px; line-height:1.35; }.result-note { display:flex; gap:10px; margin-top:20px; padding:15px; border-radius:12px; background:var(--blue-light); font-size:13px; line-height:1.45; }.result-note strong { flex:none; }.result-note span { color:var(--muted); }.result-screen .primary-button { width:100%; margin-top:22px; } #swat-io-quiz-embed-original footer { padding:21px 2px 0; color:var(--muted); font-size:11px; } #swat-io-quiz-embed-original footer span:first-child { color:var(--ink); font-weight:700; }\r\n@media(max-width:620px){.roi-app{padding:18px 14px}.screen{padding:24px 20px}.intro-visual{margin:-24px -20px 24px}.question-screen{min-height:630px}.question-copy{margin-top:34px}.gate-preview{gap:6px}.gate-metric{min-height:115px;padding:13px 10px}.gate-metric strong{font-size:22px}.gate-metric span{font-size:11px}.kpi-grid{grid-template-columns:1fr 1fr}.kpi.hero-kpi{grid-column:1\/-1}.kpi{min-height:120px}.kpi small{margin-top:12px}.result-note{display:block}.result-note span{display:block;margin-top:5px}.hubspot-form fieldset.form-columns-2{grid-template-columns:1fr;gap:0}}\r\n@media(prefers-reduced-motion:reduce){*,*::before,*::after{animation-duration:.01ms!important;transition-duration:.01ms!important}}\r\n\r\n\/* Layout variant: reuse the original quiz MVP's editorial cream \/ ink system. *\/\r\n#swat-io-quiz-embed-original { --ink:#0e1116; --muted:#405063; --line:#dae0e7; --purple:#864fcf; --purple-light:#e9dff6; --blue:#2596d4; --blue-light:#eef9ff; --green:#cef3df; --paper:#ffffff; --bg:#f7f8fa; }\r\n#swat-io-quiz-embed-original { background:var(--bg); }\r\n.roi-app { display:block; width:100%; max-width:1320px; margin:0 auto; padding:0 5.2vw 24px; }\r\n#swat-io-quiz-embed-original .brandbar { width:100%; max-width:1320px; margin-left:auto; margin-right:auto; }\r\n.brandbar { justify-content:flex-end; min-height:94px; margin-bottom:0; }\r\n.brand { color:var(--ink); font-size:12px; font-weight:800; letter-spacing:.15em; text-transform:uppercase; }\r\n.brand-symbol i { background:var(--ink); }.brand-symbol i:nth-child(2) { background:var(--purple); }\r\n.lang-pill { border-color:var(--line); background:transparent; }.lang-pill .is-active { background:var(--ink); }\r\n.card { border-radius:0; background:transparent; box-shadow:none; }\r\n.intro-screen { display:grid; grid-template-columns:1.03fr .97fr; grid-template-rows:auto auto auto auto auto; align-items:center; column-gap:3vw; min-height:580px; padding:54px 0 80px; }\r\n.intro-visual { grid-area:1 \/ 2 \/ 6 \/ 3; height:520px; margin:0; overflow:visible; border-radius:0; background:transparent; box-shadow:none; transform:none; }\r\n.intro-visual::after { position:absolute; right:-75px; bottom:-75px; width:210px; height:210px; border:1px solid rgba(37,150,212,.5); border-radius:50%; content:\"\"; box-shadow:0 0 0 21px rgba(37,150,212,.06),0 0 0 42px rgba(37,150,212,.04); }\r\n.intro-orbit { width:330px; height:205px; border-color:rgba(134,79,207,.5); transform:rotate(-25deg); }.intro-orbit::before,.intro-orbit::after { background:var(--purple); }.intro-orbit::after { background:var(--blue); }\r\n.intro-badge { top:28px; right:28px; color:#fff; background:var(--purple); }.intro-spark { color:var(--blue); }\r\n.intro-screen > .eyebrow { grid-area:1 \/ 1 \/ 2 \/ 2; align-self:end; }.intro-screen > h1 { grid-area:2 \/ 1 \/ 3 \/ 2; align-self:start; margin-top:0; }.intro-screen > .subcopy { grid-area:3 \/ 1 \/ 4 \/ 2; align-self:start; }.intro-screen > .trust-box { grid-area:4 \/ 1 \/ 5 \/ 2; align-self:start; background:transparent; border-top:1px solid var(--line); border-radius:0; padding:15px 0 0; }.intro-screen > .primary-button { grid-area:5 \/ 1 \/ 6 \/ 2; align-self:start; justify-self:start; color:#fff; background:var(--blue); }.intro-screen > .primary-button:hover { background:#1f82b8; }\r\n.question-screen,.gate-screen,.result-screen { max-width:760px; margin:0 auto; padding:54px 0 0; }\r\n.question-screen { min-height:650px; }.question-topline { border-bottom:1px solid var(--line); padding-bottom:17px; }.question-index { color:var(--muted); }.question-copy { margin-top:58px; }.question-copy h2 { font-family:\"Favorit Pro\",\"ABC Favorit Variable\",\"ABC Favorit\",system-ui,sans-serif; font-size:clamp(41px,5.4vw,65px); font-weight:400; letter-spacing:-.055em; line-height:.98; }.question-copy h2 span { color:var(--purple); }.question-copy p:last-child { color:var(--muted); }.range { background:linear-gradient(to right,var(--purple) 0 var(--fill),rgba(14,17,22,.13) var(--fill) 100%) center \/ 100% 8px no-repeat; }.range::-webkit-slider-thumb { background:var(--purple); }.range::-moz-range-thumb { background:var(--purple); }.stepper button { border-color:var(--line); }.stepper button:hover { border-color:var(--ink); background:var(--blue-light); }.primary-button { color:#fff; background:var(--blue); }.primary-button:hover { background:#1f82b8; }\r\n.gate-screen,.result-screen { background:var(--paper); padding-left:32px; padding-right:32px; }.gate-screen { padding-bottom:56px; }.result-screen { background:transparent; }.gate-heading h2,.result-heading h2 { font-family:\"Favorit Pro\",\"ABC Favorit Variable\",\"ABC Favorit\",system-ui,sans-serif; font-weight:400; }.gate-heading h2 span,.result-heading h2 span { color:var(--purple); }.gate-metric.unlocked { background:var(--green); }.gate-form-wrap { border-color:var(--line); }.hubspot-form .hs-button { background:var(--ink)!important; }.hubspot-form .hs-button:hover { background:#27323e!important; }.result-score { color:var(--purple); }.kpi.hero-kpi { background:var(--ink); }.kpi:not(.hero-kpi) { background:var(--blue-light); }.result-note { background:var(--blue-light); }\r\n#swat-io-quiz-embed-original footer { color:var(--muted); }\r\n@media(max-width:780px){.roi-app{padding:0 6vw 20px}.brandbar{min-height:76px}.intro-screen{display:flex;flex-direction:column;align-items:stretch;min-height:0;padding:38px 0 54px}.intro-screen > .eyebrow,.intro-screen > h1,.intro-screen > .subcopy,.intro-screen > .trust-box,.intro-screen > .primary-button{display:block}.intro-screen > .eyebrow{order:1}.intro-screen > h1{order:2}.intro-screen > .subcopy{order:3}.intro-screen > .primary-button{order:4;align-self:flex-start}.intro-screen > .trust-box{order:5}.intro-visual{order:6;width:calc(100% - 25px);height:420px;margin:35px auto 0;transform:rotate(3deg)}.question-screen,.gate-screen,.result-screen{padding:38px 21px 0}.question-copy{margin-top:42px}.gate-screen,.result-screen{padding-left:21px;padding-right:21px}}\r\n\r\n\/* Larger hit area keeps native range controls easy to drag on touch screens. *\/\r\n.range { height:32px; background:linear-gradient(to right,var(--purple) 0 var(--fill),#e6eaf0 var(--fill) 100%) center \/ 100% 8px no-repeat; cursor:grab; touch-action:pan-y; }\r\n.range:active { cursor:grabbing; }\r\n.range-ends { margin-top:5px; }\r\n.role-rate { margin-top:12px; padding:14px 15px; border:1px solid var(--line); border-radius:12px; background:var(--blue-light); }\r\n.role-rate-meta { display:flex; align-items:baseline; justify-content:space-between; gap:12px; font-size:14px; font-weight:700; }\r\n.role-rate-meta strong { color:var(--purple); white-space:nowrap; }\r\n.role-rate-hint { margin:4px 0 0; color:var(--muted); font-size:13px; line-height:1.4; }\r\n.role-rate .range { margin-top:10px; }\r\n.efficiency-stepper { width:100%; justify-content:center; gap:14px; }\r\n.efficiency-stepper .readout { flex:1; min-width:0; max-width:620px; }\r\n.efficiency-stepper .readout .efficiency-readout { display:block; font-size:clamp(20px,2.7vw,30px); line-height:1.15; text-align:center !important; letter-spacing:normal !important; word-spacing:normal !important; white-space:normal; text-wrap:normal; word-break:normal; font-stretch:normal; }\r\nh2, .question-copy h2, .gate-heading h2, .result-heading h2 { font-weight:400; }\r\n.intro-visual::after { content:none; }\r\n.intro-hero-image { display:block; width:100%; height:100%; object-fit:cover; object-position:center; }\r\n.question-screen.question-transition .question-copy,.question-screen.question-transition #question-control,.question-screen.question-transition .question-nav { animation:question-in-forward .44s cubic-bezier(.22,.8,.2,1) both; }\r\n.question-screen.question-transition #question-control { animation-delay:.035s; }\r\n.question-screen.question-transition .question-nav { animation-delay:.07s; }\r\n.question-screen[data-motion=\"back\"].question-transition .question-copy,.question-screen[data-motion=\"back\"].question-transition #question-control,.question-screen[data-motion=\"back\"].question-transition .question-nav { animation-name:question-in-back; }\r\n@keyframes question-in-forward { from { opacity:0; transform:translateX(16px); } to { opacity:1; transform:none; } }\r\n@keyframes question-in-back { from { opacity:0; transform:translateX(-16px); } to { opacity:1; transform:none; } }\r\n@media (prefers-reduced-motion:reduce) { .question-screen.question-transition .question-copy,.question-screen.question-transition #question-control,.question-screen.question-transition .question-nav { animation:none; } }\r\n.question-copy { font-size:16px; }\r\n.question-copy p:last-child { font-size:16px; }\r\n.range-ends { font-size:16px; }\r\n.role-description { font-size:16px; }\r\n.gate-metric span { font-size:16px; }\r\n.hubspot-form .hs-form-booleancheckbox-display > span { display:block; }\r\n.hubspot-form .hs-form-booleancheckbox-display > span > p { display:inline; margin:0; }\r\n.hubspot-form .hs-form-booleancheckbox-display .hs-form-required { display:inline; margin-left:4px; }\r\n.hubspot-form .swat-consent-details { display:block; margin-top:8px; color:var(--muted); font-size:16px; line-height:1.45; }\r\n.hubspot-form .swat-consent-details[hidden] { display:none!important; }\r\n.result-summary { margin:0 0 18px; color:var(--muted); font-size:16px; line-height:1.45; }\r\n.result-detail-grid { display:grid; grid-template-columns:repeat(2,minmax(0,1fr)); gap:10px; margin-top:18px; }\r\n.result-detail { padding:17px; border-radius:12px; background:var(--blue-light); }\r\n.result-detail h3 { margin-bottom:12px; font-size:18px; }\r\n.result-detail dl { margin:0; }\r\n.result-detail dl div { display:flex; justify-content:space-between; gap:15px; padding:8px 0; border-bottom:1px solid var(--line); font-size:14px; }\r\n.result-detail dl div:last-child { border-bottom:0; }\r\n.result-detail dt { color:var(--muted); font-weight:700; }\r\n.result-detail dd { margin:0; color:var(--ink); font-weight:400; text-align:right; }\r\n.result-detail ul { margin:0; padding:0; list-style:none; color:var(--muted); font-size:14px; line-height:1.45; }\r\n.result-detail li { position:relative; padding:0 0 11px 22px; }\r\n.result-detail li:last-child { padding-bottom:0; }\r\n.result-detail li::before { position:absolute; top:.35em; left:0; width:9px; height:9px; border-radius:50%; background:var(--blue); content:\"\"; }\r\n.result-actions { display:flex; align-items:center; gap:10px; margin-top:24px; }\r\n.result-actions .primary-button { flex:1; width:auto; margin-top:0; }\r\n.result-actions .ghost-button { flex:none; }\r\n.result-status { margin:10px 0 0; color:var(--muted); font-size:16px; }\r\n.pdf-host { position:absolute; left:-10000px; top:0; width:794px; pointer-events:none; }\r\n.pdf-document { width:794px; color:#0e1116; font-family:\"Favorit Pro\",\"ABC Favorit Variable\",system-ui,-apple-system,\"Segoe UI\",sans-serif; }\r\n.pdf-page { display:flex; flex-direction:column; width:794px; min-height:1123px; padding:56px; background:#fff; border-top:8px solid #2596d4; }\r\n.pdf-header { display:flex; align-items:center; justify-content:space-between; padding-bottom:18px; border-bottom:2px solid #dae0e7; }.pdf-logo-image { display:block; width:201px; height:38px; object-fit:contain; }.pdf-header time { color:#405063; font-size:13px; }\r\n.pdf-eyebrow { margin:38px 0 8px; color:#2596d4; font-size:14px; font-weight:700; letter-spacing:.08em; text-transform:uppercase; }.pdf-page h1 { max-width:none; margin:0; color:#0e1116; font-size:40px; line-height:1.05; letter-spacing:-.05em; }.pdf-lead { max-width:620px; margin:13px 0 0; color:#405063; font-size:16px; line-height:1.5; }\r\n.pdf-kpis { display:grid; grid-template-columns:repeat(3,1fr); gap:12px; margin-top:28px; }.pdf-kpi { min-height:112px; padding:16px; border:1px solid #dae0e7; border-radius:12px; background:#f3f5f7; }.pdf-kpi-hero { background:#eef9ff; }.pdf-kpi strong { display:block; color:#0e1116; font-size:29px; line-height:1.1; }.pdf-kpi span { display:block; margin-top:10px; color:#405063; font-size:13px; line-height:1.35; }\r\n.pdf-recommendation { display:flex; align-items:center; justify-content:space-between; gap:15px; margin-top:14px; padding:14px 16px; border:1px solid #2596d4; border-radius:10px; }.pdf-recommendation span { color:#405063; font-size:13px; }.pdf-recommendation strong { color:#0e1116; font-size:17px; }\r\n.pdf-columns { display:grid; grid-template-columns:1fr 1fr; gap:30px; margin-top:30px; }.pdf-columns h2 { margin:0 0 10px; color:#0e1116; font-size:18px; font-weight:700; }.pdf-columns dl { margin:0; }.pdf-columns dl div { display:flex; justify-content:space-between; gap:12px; padding:7px 0; border-bottom:1px solid #dae0e7; color:#405063; font-size:13px; line-height:1.35; }.pdf-columns dt { max-width:62%; }.pdf-columns dd { margin:0; color:#0e1116; font-weight:400; text-align:right; }.pdf-columns ul { margin:0; padding:0; list-style:none; color:#405063; font-size:13px; line-height:1.45; }.pdf-columns li { position:relative; padding:0 0 12px 20px; }.pdf-columns li::before { position:absolute; top:.4em; left:0; width:8px; height:8px; border-radius:50%; background:#2596d4; content:\"\"; }.pdf-footer { display:flex; justify-content:space-between; gap:20px; align-items:end; margin-top:auto; padding-top:20px; border-top:2px solid #dae0e7; color:#405063; font-size:12px; }.pdf-footer strong { color:#0e1116; font-size:16px; }.pdf-footer span { text-align:right; }\r\n@media(max-width:780px){.result-detail-grid{grid-template-columns:1fr}.result-actions{align-items:stretch;flex-direction:column}.result-actions .primary-button,.result-actions .ghost-button{width:100%}}\r\n.gate-form-wrap > p, .hubspot-form .hs-form-field > label, .hubspot-form .hs-form-booleancheckbox-display, .hubspot-form .hs-form-checkbox-display, .hubspot-form .hs-error-msgs, .hubspot-status, .hubspot-error { font-size:16px; }\r\n.hubspot-form .hs-button { font-size:16px!important; }\r\n.intro-visual { background:transparent; }\r\n.intro-hero-image { background:transparent; }\r\n.hubspot-form .hs-button { background:var(--blue)!important; color:#fff!important; }\r\n.hubspot-form .hs-button:hover { background:#1f82b8!important; }\r\n.result-screen .kpi,.result-screen .kpi.hero-kpi,.result-screen .kpi:not(.hero-kpi) { color:var(--ink); background:#fff; border:1px solid var(--line); }\r\n.result-screen .kpi small { color:var(--muted); }\r\n.setup-cta { display:inline-flex; align-items:center; justify-content:center; gap:8px; width:100%; margin-top:16px; padding:10px 12px; border-radius:7px; color:#fff; background:var(--blue); font-size:13px; font-weight:700; text-decoration:none; }\r\n.setup-cta:hover { background:#1f82b8; }\r\n.trial-button { text-decoration:none; }\r\n.result-screen .kpi,.result-screen .kpi:not(.hero-kpi) { color:var(--ink); background:#f3f5f7; border:0; }\r\n.result-screen .kpi.hero-kpi { color:var(--ink); background:var(--green); border:0; }\r\n.result-actions #download-pdf { color:var(--ink); background:#fff; border:1px solid var(--ink); }\r\n.result-actions #download-pdf:hover { color:var(--ink); background:#f7f8fa; }\r\n.result-screen .kpi:not(.hero-kpi) { background:#fff; }\r\n.result-preview { margin-top:28px; }\r\n.result-detail:first-child { background:#fff; }\r\n.result-detail:last-child { background:var(--green); }\r\n.result-heading h2 span { color:var(--blue); }\r\n.intro-screen h1 span { color:var(--blue); }\r\n.pdf-page { min-height:1120px; height:1120px; }\r\n.pdf-page-product { page-break-before:always; }\r\n.pdf-page-product h1 { max-width:650px; }\r\n\r\n\/* Result screen: readable body copy and no blue note panel. *\/\r\n.result-screen { font-size:16px; }\r\n.result-screen .eyebrow,\r\n.result-screen .result-score small,\r\n.result-screen .kpi span,\r\n.result-screen .kpi small,\r\n.result-screen .result-detail dl div,\r\n.result-screen .result-detail ul,\r\n.result-screen .result-actions .primary-button,\r\n.result-screen .setup-cta,\r\n.result-screen .result-status { font-size:16px; }\r\n.result-screen .result-note { border:0; background:#fff; font-size:16px; line-height:1.5; }\r\n.result-screen .result-note strong { font-weight:700; }\r\n.result-screen .result-note span { font-size:16px; }\r\n.pdf-product-grid { display:grid; grid-template-columns:repeat(3,1fr); gap:12px; margin-top:28px; }\r\n.pdf-product-card { padding:18px; border:1px solid #dae0e7; border-radius:12px; background:#fff; }\r\n.pdf-product-card strong { display:block; color:#0e1116; font-size:20px; }\r\n.pdf-product-card p { min-height:48px; margin:8px 0 14px; color:#405063; font-size:14px; line-height:1.4; }\r\n.pdf-product-card ul { margin:0; padding:0; color:#405063; font-size:13px; line-height:1.4; list-style:none; }\r\n.pdf-product-card li { position:relative; padding:0 0 10px 17px; }\r\n.pdf-product-card li::before { position:absolute; top:.45em; left:0; width:7px; height:7px; border-radius:50%; background:#2596d4; content:\"\"; }\r\n.pdf-product-note { margin-top:22px; padding:17px 19px; border-left:4px solid #2596d4; border-radius:0 10px 10px 0; background:#eef9ff; }\r\n.pdf-product-note strong { display:block; color:#0e1116; font-size:18px; }\r\n.pdf-product-note p { margin:6px 0 0; color:#405063; font-size:14px; line-height:1.45; }\r\n.pdf-product-cta { display:flex; align-items:center; justify-content:flex-start; gap:20px; margin-top:18px; padding:16px 19px; border-radius:10px; color:#fff; background:#2596d4; text-decoration:none; }\r\n.pdf-product-cta strong { font-size:17px; }\r\n.pdf-product-cta span { font-size:13px; text-align:right; }\r\n.pdf-page-product .pdf-footer { margin-top:auto; }\r\n#swat-io-quiz-embed-original.roi-app { display:block; width:calc(100% - 32px) !important; max-width:1320px !important; margin-left:auto !important; margin-right:auto !important; }\r\n\r\n\/* Keep all interactive buttons at the same medium weight as the download button. *\/\r\n#swat-io-quiz-embed-original button { font-weight:500; }\r\n#swat-io-quiz-embed-original .hubspot-form .hs-button { font-weight:500!important; }\r\n#swat-io-quiz-embed-original .role-title { font-weight:500; }\r\n#swat-io-quiz-embed-original .setup-cta,\r\n#swat-io-quiz-embed-original .pdf-product-cta strong { font-weight:500; }\r\n#swat-io-quiz-embed-original .primary-button:disabled { opacity:.45; cursor:not-allowed; transform:none; }\r\n#swat-io-quiz-embed-original .primary-button:disabled:hover { background:var(--blue); transform:none; }\r\n\r\n\/* Elementor page-builder override for the calculator\/footer gap. *\/\r\n.margin-default { margin-bottom:0em !important; }\r\n\r\n\/* Mobile layout refinements. *\/\r\n@media(max-width:780px){\r\n  .intro-visual { display:grid; transform:none; }\r\n  .eyebrow { margin-bottom:2px; }\r\n  .intro-screen > .eyebrow { align-self:flex-start; justify-content:flex-start; text-align:left; }\r\n  .intro-screen > h1 { margin-top:0; }\r\n  .intro-screen > h1 { font-size:clamp(35px,8.8vw,48px); line-height:1.02; }\r\n  .question-copy h2 { font-size:clamp(32px,7.6vw,46px); line-height:1.02; }\r\n  #question-control { margin-top:10px; }\r\n  .gate-heading h2,.result-heading h2 { font-size:clamp(32px,7.8vw,45px); line-height:1.04; }\r\n  .question-nav { gap:8px; }\r\n  .question-nav .primary-button,.question-nav .ghost-button { padding-left:12px; padding-right:12px; white-space:nowrap; }\r\n  .back-label { display:none; }\r\n  .gate-preview { grid-template-columns:1fr; gap:10px; }\r\n  .gate-metric { min-height:0; }\r\n  .gate-metric.locked > span:first-child { padding-top:0; }\r\n}\r\n\r\n\/* Final spacing adjustments for the progress bar and calculator footer. *\/\r\n.progress { margin-bottom:0; }\r\n.question-screen { padding-top:20px; }\r\n.roi-app { padding-bottom:40px; }\r\n\r\n@media(max-width:780px){\r\n  .question-screen,\r\n  .gate-screen { padding-top:4px; }\r\n  .gate-screen { padding-bottom:48px; }\r\n  .question-copy { margin-top:0; }\r\n  .roi-app { padding-bottom:36px; }\r\n}\r\n\r\n\/* Mobile question spacing. *\/\r\n@media(max-width:780px){\r\n  .question-screen { min-height:0; }\r\n  .slider-stage,\r\n  .efficiency-stage { min-height:0; }\r\n  .question-nav { margin-top:16px; padding-top:0; }\r\n  .gate-metric.locked > span:first-child { padding-top:30px; }\r\n}\r\n\r\n<\/style>\r\n<div class=\"roi-app\" id=\"swat-io-quiz-embed-original\">\r\n      <div class=\"progress\" id=\"progress\" hidden>\r\n        <div class=\"progress-meta\"><span id=\"progress-label\">Frage 1 von 5<\/span><b id=\"progress-pct\">0%<\/b><\/div>\r\n        <div class=\"progress-track\"><span id=\"progress-fill\"><\/span><\/div>\r\n      <\/div>\r\n\r\n      <section class=\"card screen intro-screen is-active\" data-screen=\"intro\">\r\n        <div class=\"intro-visual\"><img decoding=\"async\" class=\"intro-hero-image\" src=\"https:\/\/swat.io\/wp-content\/uploads\/2026\/09\/roi-calc-hero-de.png\" alt=\"Swat.io ROI Calculator\" fetchpriority=\"high\" title=\"\"><\/div>\r\n        <p class=\"eyebrow\">Dein Social-Media-Check<\/p>\r\n        <h1>Wie viel produktiver wird dein Social Media Alltag mit <span>Swat.io<\/span>?<\/h1>\r\n        <p class=\"subcopy\">Nur f\u00fcnf Fragen f\u00fcr eine ehrliche Sch\u00e4tzung. Finde heraus, wie viel mehr Zeit und Budget als notwendig in die Social Media Arbeit flie\u00dfen und wie viel davon ihr mit Swat.io einsparen k\u00f6nnt.<\/p>\r\n        <div class=\"trust-box\"><strong>\u00dcber 18.000 Nutzer:innen arbeiten bereits mit Swat.io.<\/strong><br \/>Gehostet in der EU, gebaut in \u00d6sterreich.<\/div>\r\n        <button class=\"primary-button\" id=\"start-button\" type=\"button\">Check starten <span>\u2192<\/span><\/button>\r\n      <\/section>\r\n\r\n      <section class=\"card screen question-screen\" data-screen=\"question\" hidden>\r\n        <div class=\"question-copy\"><p class=\"eyebrow\" id=\"question-eyebrow\">Euer Setup<\/p><h2 id=\"question-title\"><\/h2><p id=\"question-help\"><\/p><\/div>\r\n        <div id=\"question-control\"><\/div>\r\n        <div class=\"question-nav\"><button class=\"ghost-button\" id=\"question-back-bottom\" type=\"button\"><span aria-hidden=\"true\">\u2190<\/span><span class=\"back-label\">Zur\u00fcck<\/span><\/button><button class=\"primary-button\" id=\"next-button\" type=\"button\">Weiter <span>\u2192<\/span><\/button><\/div>\r\n      <\/section>\r\n\r\n      <section class=\"card screen gate-screen\" data-screen=\"gate\" hidden>\r\n        <div class=\"gate-heading\"><p class=\"eyebrow\">Deine kostenlose Analyse ist fertig<\/p><h2>So viele Ressourcen kannst du mit Swat.io frei machen<\/h2><p class=\"subcopy\" id=\"gate-copy\"><\/p><\/div>\r\n        <div class=\"gate-preview\">\r\n          <div class=\"gate-metric unlocked\"><strong id=\"gate-hours\">\u2014<\/strong><span>Stunden einsparen und<br \/>f\u00fcr Arbeit verwenden, die Spa\u00df macht<\/span><\/div>\r\n          <div class=\"gate-metric locked\"><span>Ersparnis<br \/>pro Monat<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"lock-icon\" viewBox=\"0 0 16 16\" aria-hidden=\"true\"><path fill-rule=\"evenodd\" d=\"M8 0a4 4 0 0 1 4 4v2.05a2.5 2.5 0 0 1 2 2.45v5a2.5 2.5 0 0 1-2.5 2.5h-7A2.5 2.5 0 0 1 2 13.5v-5a2.5 2.5 0 0 1 2-2.45V4a4 4 0 0 1 4-4M4.5 7A1.5 1.5 0 0 0 3 8.5v5A1.5 1.5 0 0 0 4.5 15h7a1.5 1.5 0 0 0 1.5-1.5v-5A1.5 1.5 0 0 0 11.5 7zM8 1a3 3 0 0 0-3 3v2h6V4a3 3 0 0 0-3-3\" \/><\/svg><\/div>\r\n          <div class=\"gate-metric locked\"><span>ROI durch die Nutzung<br \/>von Swat.io<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"lock-icon\" viewBox=\"0 0 16 16\" aria-hidden=\"true\"><path fill-rule=\"evenodd\" d=\"M8 0a4 4 0 0 1 4 4v2.05a2.5 2.5 0 0 1 2 2.45v5a2.5 2.5 0 0 1-2.5 2.5h-7A2.5 2.5 0 0 1 2 13.5v-5a2.5 2.5 0 0 1 2-2.45V4a4 4 0 0 1 4-4M4.5 7A1.5 1.5 0 0 0 3 8.5v5A1.5 1.5 0 0 0 4.5 15h7a1.5 1.5 0 0 0 1.5-1.5v-5A1.5 1.5 0 0 0 11.5 7zM8 1a3 3 0 0 0-3 3v2h6V4a3 3 0 0 0-3-3\" \/><\/svg><\/div>\r\n        <\/div>\r\n        <div class=\"gate-form-wrap\"><h3>Erhalte jetzt kostenlos die vollst\u00e4ndige Analyse deines Potentials<\/h3><p>Gib deine gesch\u00e4ftliche E-Mail-Adresse ein und schon hast du Zugriff auf alle Werte.<\/p><div id=\"roiHubspotForm\" class=\"hubspot-form\"><\/div><p id=\"hubspot-status\" class=\"hubspot-status\" role=\"status\">Formular wird geladen \u2026<\/p><p id=\"hubspot-error\" class=\"hubspot-error\" role=\"alert\" hidden>Das Formular konnte nicht geladen werden. Bitte ladet die Seite neu.<\/p><\/div>\r\n      <\/section>\r\n\r\n      <section class=\"card screen result-screen\" data-screen=\"result\" hidden>\r\n        <p class=\"eyebrow\">Eure vollst\u00e4ndige Analyse<\/p><div class=\"result-heading\"><h2>Eure Investition in Swat.io zahlt sich <span><strong id=\"result-roi\">\u2014<\/strong><\/span> aus.<\/h2><\/div>\r\n        <p class=\"result-summary\" id=\"result-summary\"><\/p>\r\n        <div class=\"gate-preview result-preview\"><div class=\"gate-metric unlocked\"><strong id=\"result-hours\">\u2014<\/strong><span>Stunden pro Monat<br \/>gespart<\/span><\/div><div class=\"gate-metric unlocked\"><strong id=\"result-savings\">\u2014<\/strong><span>Ersparnis<br \/>pro Monat<\/span><\/div><div class=\"gate-metric unlocked\"><strong id=\"result-roi-card\">\u2014<\/strong><span>ROI durch die Nutzung<br \/>von Swat.io<\/span><\/div><\/div>\r\n        <div class=\"pdf-recommendation result-recommendation\"><span>Empfohlenes Paket<\/span><strong id=\"result-package\">\u2014<\/strong><\/div>\r\n        <div class=\"result-detail-grid\">\r\n          <div class=\"result-detail\"><h3>Die Berechnungsgrundlage:<\/h3><dl><div><dt>Personen an Social Media<\/dt><dd id=\"result-members\">\u2014<\/dd><\/div><div><dt>Profile<\/dt><dd id=\"result-channels\">\u2014<\/dd><\/div><div><dt>Stunden pro Woche<\/dt><dd id=\"result-weekly-hours\">\u2014<\/dd><\/div><div><dt>Rollen<\/dt><dd id=\"result-roles\">\u2014<\/dd><\/div><div><dt>Workflow heute<\/dt><dd id=\"result-workflow\">\u2014<\/dd><\/div><\/dl><\/div>\r\n          <div class=\"result-detail\"><h3>Das bringt Swat.io dir und deinem Team:<\/h3><ul><li>Freigaben und Feedback an einem Ort, statt verstreut in Chats und Dokumenten<\/li><li>Nie mehr Doppelchecks oder Nachfragen, ob alles live gegangen ist<\/li><li>Klare \u00dcbersicht, Verantwortlichkeiten und Nachvollziehbarkeit dort wo sie gebraucht wird<\/li><\/ul><\/div>\r\n        <\/div>\r\n        <div class=\"result-note\"><strong>Und der Teil, der nicht in den Zahlen steckt:<\/strong><span>Wenn Stress und Chaos weniger wird, haben du und deine Teammitglieder wieder mehr kreativen Raum f\u00fcr gute Ideen, starken Content und strategische Arbeit.<\/span><\/div>\r\n        <div class=\"result-actions\"><button class=\"primary-button\" id=\"download-pdf\" type=\"button\">Analyse downloaden <span>\u2193<\/span><\/button><a class=\"primary-button trial-button\" id=\"trial-cta\" href=\"https:\/\/swatio.app\/spa\/create-account?language=de&amp;publisher=large&amp;inbox=none&amp;billing_period=monthly&amp;addons=advancedInsights\" target=\"_blank\" rel=\"noopener\">Swat.io kostenlos testen <span>\u2192<\/span><\/a><\/div>\r\n        <p class=\"result-status\" id=\"pdf-status\" role=\"status\" hidden><\/p>\r\n      <\/section>\r\n\r\n    <div class=\"pdf-host\" aria-hidden=\"true\"><div class=\"pdf-document pdf-document-original\" id=\"pdf-document\"><\/div><\/div><\/div>\r\n<script type=\"text\/javascript\">\r\n(() => {\r\n  const boot = () => {\r\n    const quizRoot = document.getElementById(\"swat-io-quiz-embed-original\");\r\n    if (!quizRoot) { window.setTimeout(boot, 80); return; }\r\n    if (quizRoot.dataset.swatQuizInitialized === \"true\") return;\r\n    quizRoot.dataset.swatQuizInitialized = \"true\";\r\nconst FACE_SVGS = 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PR \/ Legal, Design, Foto \/ Video)\"],\r\n];\r\nconst roleRates = { agency: 120, junior: 40, specialist: 55, senior: 75, head: 100, other: 60 };\r\nconst visualSliderMax = 100;\r\nconst state = { members: 5, channels: 3, weeklyHours: 15, costProfiles: [], effPos: 4, hourlyRate: 0 };\r\nlet currentIndex = 0;\r\nlet hubspotPromise;\r\nlet pdfPromise;\r\nlet hubspotCreated = false;\r\nlet hubspotRef = null;\r\nlet submitted = false;\r\nconst trackedEvents = new Set();\r\n\r\nconst root = document.getElementById(\"swat-io-quiz-embed-original\");\r\nconst $ = (id) => root.querySelector(`#${id}`);\r\nconst screens = root.querySelectorAll(\"[data-screen]\");\r\nroot.addEventListener(\"click\", (event) => {\r\n  const link = event.target.closest(\"#roiHubspotForm a\");\r\n  const linkLabel = link?.textContent.trim().toLowerCase();\r\n  if (!link || ![\"mehr\", \"weniger\"].includes(linkLabel)) return;\r\n  event.preventDefault();\r\n  const consent = link.closest(\".hs-form-booleancheckbox-display\") || link.parentElement;\r\n  if (!consent) return;\r\n  const textWrapper = link.closest(\".hs-form-booleancheckbox-display > span\") || link.parentElement;\r\n  let details = consent.querySelector(\".swat-consent-details\");\r\n  if (!details) {\r\n    details = document.createElement(\"span\");\r\n    details.className = \"swat-consent-details\";\r\n    details.textContent = CONSENT_DETAILS;\r\n    details.hidden = true;\r\n    (textWrapper || consent).appendChild(details);\r\n  }\r\n  const expanded = details.hidden;\r\n  details.hidden = !expanded;\r\n  link.textContent = expanded ? \"Weniger\" : \"Mehr\";\r\n  link.setAttribute(\"aria-expanded\", String(expanded));\r\n});\r\n\r\nfunction showScreen(name) {\r\n  screens.forEach((screen) => { const active = screen.dataset.screen === name; screen.hidden = !active; screen.classList.toggle(\"is-active\", active); });\r\n  window.scrollTo({ top: 0, behavior: \"smooth\" });\r\n}\r\n\r\nfunction isMobileViewport() { return window.matchMedia(\"(max-width:780px)\").matches; }\r\n\r\nfunction scrollQuestionIntoView() {\r\n  if (!isMobileViewport()) return;\r\n  const questionScreen = root.querySelector(\".question-screen\");\r\n  if (!questionScreen) return;\r\n  window.setTimeout(() => {\r\n    const top = questionScreen.getBoundingClientRect().top + window.scrollY - 12;\r\n    window.scrollTo({ top: Math.max(0, top), behavior: \"smooth\" });\r\n  }, 0);\r\n}\r\n\r\nfunction setProgress(completed = currentIndex) {\r\n  $(\"progress\").hidden = false;\r\n  $(\"progress-label\").textContent = `Frage ${Math.min(currentIndex + 1, 5)} von 5`;\r\n  $(\"progress-pct\").textContent = `${Math.round((completed \/ 5) * 100)}%`;\r\n  $(\"progress-fill\").style.width = `${(completed \/ 5) * 100}%`;\r\n}\r\n\r\nfunction sliderPercent(index, count) { return count <= 1 ? 0 : (index \/ (count - 1)) * visualSliderMax; }\r\nfunction discreteSliderIndex(value, count) { return Math.max(0, Math.min(count - 1, Math.round((Number(value) \/ visualSliderMax) * (count - 1)))); }\r\n\r\nfunction sliderMarkup(question) {\r\n  const index = question.values.indexOf(state[question.key]);\r\n  const percentage = sliderPercent(index, question.values.length);\r\n  const unit = question.unit ? `<small>${question.unit}<\/small>` : \"\";\r\n  return `<div class=\"slider-stage\"><div class=\"stepper\"><button type=\"button\" data-step=\"-1\" aria-label=\"Wert verringern\">\u2212<\/button><div class=\"readout\"><strong>${question.labels[index]}<\/strong>${unit}<\/div><button type=\"button\" data-step=\"1\" aria-label=\"Wert erh\u00f6hen\">+<\/button><\/div><div class=\"slider\"><input class=\"range\" id=\"question-range\" type=\"range\" min=\"0\" max=\"${visualSliderMax}\" step=\"1\" value=\"${percentage}\" style=\"--fill:${percentage}%\" aria-label=\"${question.title}\" \/><div class=\"range-ends\"><span>${question.labels[0]}<\/span><span>${question.labels[question.labels.length - 1]}<\/span><\/div><\/div><\/div>`;\r\n}\r\n\r\nfunction renderEfficiency(question) {\r\n  const percentage = sliderPercent(state.effPos - 1, question.labels.length);\r\n  return `<div class=\"efficiency-stage\"><div class=\"efficiency-face${state.effPos === 5 ? \" efficiency-face-logo\" : \"\"}\"><img decoding=\"async\" src=\"${FACE_SVGS[state.effPos]}\" alt=\"\" \/><\/div><div class=\"stepper efficiency-stepper\"><button type=\"button\" data-step=\"-1\" aria-label=\"Effizienz verringern\">\u2212<\/button><div class=\"readout\"><span class=\"efficiency-readout\">${question.labels[state.effPos - 1]}<\/span><\/div><button type=\"button\" data-step=\"1\" aria-label=\"Effizienz erh\u00f6hen\">+<\/button><\/div><div class=\"slider\"><input class=\"range\" id=\"question-range\" type=\"range\" min=\"0\" max=\"${visualSliderMax}\" step=\"1\" value=\"${percentage}\" style=\"--fill:${percentage}%\" aria-label=\"${question.title}\" \/><div class=\"range-ends\"><span>Mind. 1\u00d7\/Tag<\/span><span>Max. 1\u00d7\/Woche<\/span><\/div><\/div><\/div>`;\r\n}\r\n\r\nfunction renderRoles() {\r\n  const options = `<div class=\"role-options\">${roles.map(([id, title]) => `<button class=\"role-option\" type=\"button\" data-role=\"${id}\" aria-pressed=\"${state.costProfiles.includes(id)}\"><span class=\"role-title\">${title}<\/span><span class=\"role-check\" aria-hidden=\"true\"><\/span><\/button>`).join(\"\")}<\/div>`;\r\n  return options;\r\n}\r\n\r\nfunction syncHourlyRate() { state.hourlyRate = state.costProfiles.length ? state.costProfiles.reduce((sum, id) => sum + roleRates[id], 0) \/ state.costProfiles.length : 0; }\r\n\r\nfunction renderQuestion(direction = \"forward\") {\r\n  const question = questions[currentIndex];\r\n  $(\"question-eyebrow\").textContent = [\"Das Team-Setup\", \"Das Kanal-Setup\", \"Der Zeitrahmen\", \"Die Mitwirkenden\", \"Der Koordinationsaufwand\"][currentIndex];\r\n  $(\"question-title\").textContent = question.title;\r\n  $(\"question-help\").textContent = question.help;\r\n  $(\"question-control\").innerHTML = question.type === \"roles\" ? renderRoles() : question.type === \"efficiency\" ? renderEfficiency(question) : sliderMarkup(question);\r\n  $(\"question-back-bottom\").disabled = false;\r\n  $(\"next-button\").textContent = currentIndex === 4 ? \"Analyse anzeigen \u2192\" : \"Weiter \u2192\";\r\n  $(\"next-button\").disabled = currentIndex === 3 ? state.costProfiles.length === 0 : false;\r\n  bindQuestionControl(question);\r\n  setProgress(currentIndex);\r\n  const questionScreen = root.querySelector(\".question-screen\");\r\n  questionScreen.classList.remove(\"question-transition\");\r\n  if (direction !== \"none\") {\r\n    questionScreen.dataset.motion = direction;\r\n    void questionScreen.offsetWidth;\r\n    questionScreen.classList.add(\"question-transition\");\r\n    scrollQuestionIntoView();\r\n  }\r\n}\r\n\r\nfunction bindQuestionControl(question) {\r\n  if (question.type === \"roles\") {\r\n    root.querySelectorAll(\"[data-role]\").forEach((button) => button.addEventListener(\"click\", () => {\r\n      const id = button.dataset.role;\r\n      if (state.costProfiles.includes(id)) {\r\n        state.costProfiles = state.costProfiles.filter((role) => role !== id);\r\n      } else state.costProfiles = [...state.costProfiles, id];\r\n      syncHourlyRate();\r\n      renderQuestion(\"none\");\r\n    }));\r\n    return;\r\n  }\r\n  const range = $(\"question-range\");\r\n  const discreteCount = question.type === \"efficiency\" ? 5 : question.values.length;\r\n  const paint = (value) => {\r\n    const previousIndex = question.type === \"efficiency\" ? state.effPos - 1 : question.values.indexOf(state[question.key]);\r\n    const index = discreteSliderIndex(value, discreteCount);\r\n    if (question.type === \"efficiency\") state.effPos = index + 1;\r\n    else state[question.key] = question.values[index];\r\n    updateSliderControl(question, Number(value), index !== previousIndex);\r\n  };\r\n  range.addEventListener(\"input\", () => paint(range.value));\r\n  root.querySelectorAll(\"[data-step]\").forEach((button) => button.addEventListener(\"click\", () => { const currentIndex = question.type === \"efficiency\" ? state.effPos - 1 : question.values.indexOf(state[question.key]); const nextIndex = Math.max(0, Math.min(discreteCount - 1, currentIndex + Number(button.dataset.step))); paint(sliderPercent(nextIndex, discreteCount)); }));\r\n}\r\n\r\nfunction updateSliderControl(question, visualValue = null, animateFace = false) {\r\n  const range = $(\"question-range\");\r\n  if (!range) return;\r\n  const index = question.type === \"efficiency\" ? state.effPos : question.values.indexOf(state[question.key]);\r\n  const percentage = question.type === \"efficiency\" ? ((state.effPos - 1) \/ 4) * 100 : (index \/ (question.values.length - 1)) * 100;\r\n  const currentVisualValue = visualValue === null ? percentage : Math.max(0, Math.min(visualSliderMax, visualValue));\r\n  range.value = currentVisualValue;\r\n  range.style.setProperty(\"--fill\", `${currentVisualValue}%`);\r\n  const readout = $(\"question-control\").querySelector(\".readout strong, .readout .efficiency-readout\");\r\n  if (readout) readout.textContent = question.type === \"efficiency\" ? question.labels[state.effPos - 1] : question.labels[index];\r\n  if (question.type === \"efficiency\" ? animateFace : false) {\r\n    const face = $(\"question-control\").querySelector(\".efficiency-face img\");\r\n    if (face) {\r\n      face.src = FACE_SVGS[state.effPos];\r\n      face.parentElement.classList.toggle(\"efficiency-face-logo\", state.effPos === 5);\r\n      face.style.animation = \"none\";\r\n      face.offsetHeight;\r\n      face.style.animation = \"face-in .26s cubic-bezier(.22,.8,.32,1) both\";\r\n    }\r\n    const word = $(\"question-control\").querySelector(\".efficiency-word\");\r\n    if (word) word.textContent = question.labels[state.effPos - 1];\r\n  }\r\n}\r\n\r\nfunction calculate() {\r\n  const base = 0.14 - ((state.effPos - 1) \/ 4) * 0.06;\r\n  const efficiency = Math.min(base + 0.04 * Math.min(state.channels, 10) + 0.03 * Math.min(state.members, 10), 0.6);\r\n  const packageName = state.channels <= 3 ? (state.members <= 2 ? \"Small\" : \"Medium\") : state.channels <= 5 ? (state.members <= 5 ? \"Medium\" : \"Large\") : \"Large\";\r\n  const plan = CONFIG.plans[packageName];\r\n  const savedHoursMonth = state.weeklyHours * efficiency * 4.3;\r\n  const grossSavings = savedHoursMonth * state.hourlyRate;\r\n  return { packageName, plan, savedHoursMonth, grossSavings, netSavings: grossSavings - plan, roi: ((grossSavings - plan) \/ plan) * 100, currentCostsMonth: state.weeklyHours * state.hourlyRate * 4.3 };\r\n}\r\n\r\n\/\/ Tracking: GTM (Webkiste) forwards these dataLayer events. Never push personal data or answer values.\r\nfunction trackEvent(event, params = {}, once = true) {\r\n  if (once) { if (trackedEvents.has(event)) return; trackedEvents.add(event); }\r\n  window.dataLayer = window.dataLayer || [];\r\n  window.dataLayer.push({ event, ...params });\r\n}\r\nfunction trackingPackage() { return calculate().packageName.toLowerCase(); }\r\nfunction hubspotConfigured() { return [CONFIG.hubspot.portalId, CONFIG.hubspot.formId].every(Boolean); }\r\n\r\nfunction formatNumber(value) { return Math.round(value).toLocaleString(\"de-DE\"); }\r\nfunction formatMultiplier(value) { const rounded = Math.round(value * 2) \/ 2; return `${rounded.toLocaleString(\"de-DE\", { maximumFractionDigits: 1, minimumFractionDigits: rounded % 1 ? 1 : 0 })}\u00d7`; }\r\nfunction renderGate() { $(\"gate-hours\").textContent = formatNumber(calculate().savedHoursMonth); const lockedMetrics = root.querySelectorAll(\".gate-metric.locked span\"); if (lockedMetrics[0]) lockedMetrics[0].innerHTML = \"Ersparnis<br \/>pro Monat\"; if (lockedMetrics[1]) lockedMetrics[1].innerHTML = \"ROI durch die Nutzung<br \/>von Swat.io\"; $(\"hubspot-status\").hidden = false; ensureHubspotForm(); }\r\nfunction formNode(ref) { if (ref?.nodeType === 1) return ref; if (ref?.[0]) return ref[0]; return $(\"roiHubspotForm\").querySelector(\"form\"); }\r\nfunction syncHubspotFields(ref) { const form = formNode(ref); if (!form) return; const result = calculate(); const values = { roi_channels: state.channels, roi_team_size: state.members, roi_hours_week: state.weeklyHours, roi_hourly_rate: state.hourlyRate, roi_efficiency_feel: state.effPos, roi_saved_hours_month: Math.round(result.savedHoursMonth), roi_savings_month: Math.round(result.netSavings), roi_roi_percent: Math.round(result.roi), roi_recommended_package: result.packageName, roi_current_costs_month: Math.round(result.currentCostsMonth) }; Object.entries(values).forEach(([name, value]) => { const field = form.querySelector(`[name=\"${name}\"]`); if (field) { field.value = value; field.dispatchEvent(new Event(\"input\", { bubbles: true })); field.dispatchEvent(new Event(\"change\", { bubbles: true })); } }); }\r\nfunction roleLabel(id) { const role = roles.find(([roleId]) => roleId === id); return role ? role[1] : id; }\r\nfunction formatRate(value) { return `${Number.isInteger(value) ? value : value.toLocaleString(\"de-DE\", { maximumFractionDigits: 1 })} \u20ac`; }\r\nfunction renderResult() {\r\n  const result = calculate();\r\n  $(\"result-roi\").textContent = formatMultiplier(result.roi \/ 100);\r\n  $(\"result-roi-card\").textContent = `${formatNumber(result.roi)} %`;\r\n  $(\"result-hours\").textContent = formatNumber(result.savedHoursMonth);\r\n  $(\"result-savings\").textContent = `${formatNumber(result.netSavings)} \u20ac`;\r\n  $(\"result-package\").textContent = `${result.packageName} \u00b7 Ab ${result.plan} \u20ac \/ Monat`;\r\n  $(\"result-summary\").textContent = `Auf Basis von ${state.members} Personen, ${state.channels} Profilen und ${state.weeklyHours} Stunden pro Woche.`;\r\n  $(\"result-members\").textContent = state.members;\r\n  $(\"result-channels\").textContent = state.channels;\r\n  $(\"result-weekly-hours\").textContent = `${state.weeklyHours} Std.`;\r\n  $(\"result-roles\").textContent = state.costProfiles.map(roleLabel).join(\", \");\r\n  $(\"result-workflow\").textContent = questions[4].labels[state.effPos - 1];\r\n}\r\nfunction loadPdfLibrary() {\r\n  if (window.html2pdf) return Promise.resolve(window.html2pdf);\r\n  if (pdfPromise) return pdfPromise;\r\n  pdfPromise = new Promise((resolve, reject) => {\r\n    const script = document.createElement(\"script\");\r\n    script.src = PDF_CONFIG.scriptUrl;\r\n    script.onload = () => window.html2pdf ? resolve(window.html2pdf) : reject(new Error(\"html2pdf did not initialise\"));\r\n    script.onerror = () => reject(new Error(\"html2pdf failed to load\"));\r\n    document.head.appendChild(script);\r\n  });\r\n  return pdfPromise;\r\n}\r\nfunction renderPdfDocument(result) {\r\n  const documentNode = $(\"pdf-document\");\r\n  const rolesText = state.costProfiles.map(roleLabel).join(\", \");\r\n  const workflowText = questions[4].labels[state.effPos - 1];\r\n  const pdfLogo = `<div class=\"pdf-logo\"><img decoding=\"async\" class=\"pdf-logo-image\" 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.175%2C7.41033%20C29.3328%2C7.10669%2025.6609%2C6.66354%2019.3807%2C6.66354%20Z%20M24.5265%2C22.3872%20L26.7203%2C24.5373%20C24.7905%2C26.4288%2022.173%2C27.4915%2019.4437%2C27.4916%20C18.0826%2C27.4975%2016.7338%2C27.2396%2015.4749%2C26.7325%20C14.216%2C26.2255%2013.0719%2C25.4794%2012.1084%2C24.5373%20L14.3023%2C22.3872%20C15.6582%2C23.7157%2017.497%2C24.462%2019.4144%2C24.462%20C21.3317%2C24.462%2023.1705%2C23.7157%2024.5265%2C22.3872%20Z%20M13.3599%2C10.9922%20L18.1329%2C15.6658%20L13.3599%2C20.3393%20L11.166%2C18.1893%20L13.7367%2C15.6658%20L11.166%2C13.1423%20L13.3599%2C10.9922%20Z%20M27.7877%2C16.6343%20L27.7877%2C19.7076%20L20.6995%2C19.7076%20L20.6995%2C16.6343%20L27.7877%2C16.6343%20Z%20M27.7877%2C11.6284%20L27.7877%2C14.7017%20L20.6995%2C14.7017%20L20.6995%2C11.6284%20L27.7877%2C11.6284%20Z%22%3E%3C%2Fpath%3E%3C%2Fg%3E%3C%2Fsvg%3E%0A\" alt=\"Swat.io\" \/><\/div>`;\r\n  documentNode.innerHTML = `<div class=\"pdf-page\"><header class=\"pdf-header\">${pdfLogo}<time>${new Date().toLocaleDateString(\"de-DE\")}<\/time><\/header><p class=\"pdf-eyebrow\">Eure vollst\u00e4ndige Analyse<\/p><h1>Wie viel Zeit gewinnt ihr mit Swat.io?<\/h1><p class=\"pdf-lead\">Eine pers\u00f6nliche Sch\u00e4tzung eures Social-Media-Workflows \u2014 mit den wichtigsten Zahlen und den n\u00e4chsten M\u00f6glichkeiten f\u00fcr euer Team.<\/p><div class=\"pdf-kpis\"><div class=\"pdf-kpi pdf-kpi-hero\"><strong>${formatNumber(result.savedHoursMonth)} h<\/strong><span>Stunden pro Monat<br \/>gespart<\/span><\/div><div class=\"pdf-kpi\"><strong>${formatNumber(result.netSavings)} \u20ac<\/strong><span>Ersparnis<br \/>pro Monat<\/span><\/div><div class=\"pdf-kpi\"><strong>${formatNumber(result.roi)} %<\/strong><span>ROI durch die Nutzung<br \/>von Swat.io<\/span><\/div><\/div><div class=\"pdf-recommendation\"><span>Empfohlenes Paket<\/span><strong>${result.packageName} \u00b7 Ab ${result.plan} \u20ac \/ Monat<\/strong><\/div><div class=\"pdf-columns\"><section><h2>Die Berechnungsgrundlage:<\/h2><dl><div><dt>Personen an Social Media<\/dt><dd>${state.members}<\/dd><\/div><div><dt>Profile<\/dt><dd>${state.channels}<\/dd><\/div><div><dt>Stunden pro Woche<\/dt><dd>${state.weeklyHours}<\/dd><\/div><div><dt>Rollen<\/dt><dd>${rolesText}<\/dd><\/div><div><dt>Workflow heute<\/dt><dd>${workflowText}<\/dd><\/div><div><dt>Aktuelle Kosten pro Monat<\/dt><dd>${formatNumber(result.currentCostsMonth)} \u20ac<\/dd><\/div><\/dl><\/section><section><h2>Das bringt Swat.io dir und deinem Team:<\/h2><ul><li>Freigaben und Feedback an einem Ort, statt verstreut in Chats und Dokumenten<\/li><li>Nie mehr Doppelchecks oder Nachfragen, ob alles live gegangen ist<\/li><li>Klare \u00dcbersicht, Verantwortlichkeiten und Nachvollziehbarkeit dort wo sie gebraucht wird<\/li><\/ul><\/section><\/div><div class=\"pdf-footer\"><strong>Mehr Zeit f\u00fcr Content, auf den ihr stolz seid mit Swat.io<\/strong><\/div><\/div>`;\r\n  documentNode.insertAdjacentHTML(\"beforeend\", `<div class=\"pdf-page pdf-page-product\"><header class=\"pdf-header\">${pdfLogo}<time>${new Date().toLocaleDateString(\"de-DE\")}<\/time><\/header><p class=\"pdf-eyebrow\">Die Swat.io-Produktwelt<\/p><h1>Ein Tool f\u00fcr Publishing, Community und Insights<\/h1><p class=\"pdf-lead\">Manage dein gesamtes Social Media an einem Ort und in einem Workflow. Das sorgt f\u00fcr mehr \u00dcbersicht und entlastet dich und dein Team sp\u00fcrbar.<\/p><div class=\"pdf-product-grid\"><section class=\"pdf-product-card\"><strong>Der Publisher<\/strong><p>Alle Channels in einem<br \/>Kalender planen.<\/p><ul><li>Freigaben und Feedback dort, wo der Post ist statt in Chats und Mails<\/li><li>Geplante Posts in Sekunden f\u00fcr andere Kan\u00e4le duplizieren<\/li><\/ul><\/section><section class=\"pdf-product-card\"><strong>Inbox<\/strong><p>Nichts rutscht mehr durch im Community Management<\/p><ul><li>Volle Transparenz, kein R\u00e4tselraten mehr, wer sich um was k\u00fcmmert<\/li><li>Schnelle Reaktionszeiten, auch unter Druck<\/li><\/ul><\/section><section class=\"pdf-product-card\"><strong>Insights<\/strong><p>Erkenne kanal\u00fcbergreifend, was wirklich wirkt<\/p><ul><li>\u201eWie lief der letzte Monat?\" beantworten, ohne eine Tabelle zu bauen<\/li><li>Individuelle Dashboards und automatisierte Reports erstellen<\/li><\/ul><\/section><\/div><div class=\"pdf-product-note\"><strong>Mehr Wirkung und weniger Routine<\/strong><p>Swat.io bringt KI direkt in euren Social-Media-Workflow, damit ihr weniger Zeit mit wiederkehrenden Aufgaben verbringt. 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Trotzdem kostet er jede Woche Stunden und damit Budget.<\/p>\n<p dir=\"ltr\">Der ROI-Rechner macht diesen Aufwand sichtbar. Aus Kan\u00e4len, Teamgr\u00f6\u00dfe, Wochenstunden und Stundensatz sch\u00e4tzt er drei Dinge: was euch eure aktuelle Arbeitsweise im Monat kostet, wie viel Zeit ihr mit Swat.io zur\u00fcckgewinnt und welcher ROI sich daraus ergibt. Dazu bekommst du eine Empfehlung, welches Paket zu euch passt.<\/p>\n<h3 dir=\"ltr\"><strong>Worauf die Sch\u00e4tzung basiert<\/strong><\/h3>\n<p dir=\"ltr\">Tr\u00e4gst du keinen eigenen Wert ein, rechnen wir mit 40 \u20ac pro Stunde. Das ist der durchschnittliche Stundensatz von internen Social-Media-Manager:innen im DACH-Raum. Wenn du euren internen Satz kennst, trag ihn ein, dann wird das Ergebnis genauer. Es bleibt trotzdem eine Sch\u00e4tzung: eine Orientierung f\u00fcr eure Entscheidung, kein fixes Versprechen.<\/p>\n<h3 dir=\"ltr\"><strong>Was du mit dem Ergebnis machst<\/strong><\/h3>\n<p dir=\"ltr\">Lade dir dein Ergebnis als PDF herunter und nimm es ins n\u00e4chste Budgetgespr\u00e4ch mit. Wie du den ROI eurer Social-Media-Aktivit\u00e4ten selbst misst, also Leads, Umsatz und Reichweite, erkl\u00e4ren wir im Guide <a href=\"https:\/\/swat.io\/de\/analyse\/social-media-roi\/\">Social Media ROI: Tipps f\u00fcr die Messung und Verbesserung<\/a>.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"margin-xs heading--default mark-default heading\" data-e-type=\"widget\">\n\t\t\t\t<div class=\"heading__container   inner inner--narrow \">\n\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"heading__title headline can-mark\">H\u00e4ufig gestellte Fragen<\/h2>\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"faqs--reduced margin-m mark-default faqs\" data-e-type=\"widget\">\n\t\t\t\t<div class=\"faqs__container inner inner--narrow \">\t\t\t\n\t\t\t\t\t\t<div class=\"faqs__body\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"faqs__items\">\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<details class=\"faq__item\">\n\t\t\t    \t<summary class=\"faq__title headline-small\">Was ist der Social Media ROI?<\/summary>\t\t\t    \t<div class=\"faq__text text text-rich\"><p>Der Social Media ROI (Return on Investment) zeigt, was eure Social-Media-Arbeit im Verh\u00e4ltnis zur Investition einbringt. Zur Investition z\u00e4hlen Arbeitszeit, Tools, Content-Produktion und Werbebudget. Zum Ertrag z\u00e4hlen Ums\u00e4tze und Leads, aber auch eingesparte Kosten, etwa wenn dein Team durch bessere Abl\u00e4ufe weniger Stunden f\u00fcr dieselbe Arbeit braucht.<\/p>\n<\/div>\t\t\t\t\t<\/details>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<details class=\"faq__item\">\n\t\t\t    \t<summary class=\"faq__title headline-small\">Wie berechnet man den Social Media ROI?<\/summary>\t\t\t    \t<div class=\"faq__text text text-rich\"><p>Die Grundformel lautet: ROI (%) = (Ertrag \u2212 Investition) \u00f7 Investition \u00d7 100. Ein Beispiel: Ihr investiert im Monat 2.000 \u20ac und erzielt 3.000 \u20ac Ertrag. Dann liegt euer ROI bei 50 %. Schwierig ist nicht die Formel, sondern die Zuordnung: Du musst festlegen, welche Kosten und Ertr\u00e4ge du wirklich Social Media zurechnest.<\/p>\n<\/div>\t\t\t\t\t<\/details>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<details class=\"faq__item\">\n\t\t\t    \t<summary class=\"faq__title headline-small\">Was ist ein guter ROI?<\/summary>\t\t\t    \t<div class=\"faq__text text text-rich\"><p>Jeder ROI \u00fcber 0 % bedeutet, dass mehr zur\u00fcckkommt, als ihr investiert habt. Einen allgemeing\u00fcltigen Richtwert f\u00fcr Social Media gibt es nicht, weil Ziele, Branchen und Rechenwege stark auseinandergehen. Sinnvoller als der Vergleich mit anderen ist der Vergleich mit euch selbst. Miss den ROI regelm\u00e4\u00dfig mit derselben Methode und schau, ob er steigt.<\/p>\n<\/div>\t\t\t\t\t<\/details>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<details class=\"faq__item\">\n\t\t\t    \t<summary class=\"faq__title headline-small\">Welche Kennzahlen brauche ich f\u00fcr den Social Media ROI?<\/summary>\t\t\t    \t<div class=\"faq__text text text-rich\"><p>Auf der Kostenseite stehen Arbeitsstunden mal Stundensatz, Tool-Lizenzen, Content-Produktion und Werbebudget. Auf der Ertragsseite stehen Conversions, Leads und Umsatz aus Social Media, sauber getrackt per UTM-Parameter. Reichweite und Engagement sind Fr\u00fchindikatoren, aber noch kein Ertrag. Rechne sie nur in Geld um, wenn du eine nachvollziehbare Grundlage hast, etwa vergleichbare Anzeigenpreise.<\/p>\n<\/div>\t\t\t\t\t<\/details>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<details class=\"faq__item\">\n\t\t\t    \t<summary class=\"faq__title headline-small\">Wie berechne ich den ROI eines Social-Media-Management-Tools?<\/summary>\t\t\t    \t<div class=\"faq__text text text-rich\"><p>Stell die Kosten des Tools der Zeit gegen\u00fcber, die dein Team damit spart. Ein Beispiel: Ihr spart 5 Stunden pro Woche bei einem Stundensatz von 40 \u20ac. Das sind 200 \u20ac pro Woche, also rund 800 \u20ac im Monat. Davon ziehst du die Lizenzkosten ab. Dazu kommen Effekte, die schwerer zu messen sind: weniger Fehler, schnellere Freigaben, keine \u00fcbersehenen Kommentare.<\/p>\n<\/div>\t\t\t\t\t<\/details>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<details class=\"faq__item\">\n\t\t\t    \t<summary class=\"faq__title headline-small\">Wie weise ich den Social Media ROI gegen\u00fcber der Gesch\u00e4ftsf\u00fchrung nach?<\/summary>\t\t\t    \t<div class=\"faq__text text text-rich\"><p>Starte mit den Zahlen, die eure Gesch\u00e4ftsf\u00fchrung ohnehin interessieren: Kosten, Leads, Umsatz und eingesparte Arbeitszeit. Verkn\u00fcpfe sie mit den Unternehmenszielen statt mit Likes. Berichte regelm\u00e4\u00dfig im selben Format, damit Entwicklungen sichtbar werden. Mit automatisierten Reports aus Swat.io sparst du dir das manuelle Zusammenkopieren aus mehreren Plattformen.<\/p>\n<\/div>\t\t\t\t\t<\/details>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<details class=\"faq__item\">\n\t\t\t    \t<summary class=\"faq__title headline-small\">Wann rechnet sich ein Social-Media-Management-Tool?<\/summary>\t\t\t    \t<div class=\"faq__text text text-rich\"><p>Sobald die gesparte Arbeitszeit mehr wert ist als die Lizenz. Das passiert oft fr\u00fcher als gedacht, weil viel Zeit in Koordination verloren geht: Redaktionspl\u00e4ne in Excel, Freigaben per Mail, st\u00e4ndiger Wechsel zwischen Plattformen. Ein Swat.io-Kunde berichtet zum Beispiel von 30 Minuten Kalender-Setup statt eines halben Tages in Excel.<\/p>\n<\/div>\t\t\t\t\t<\/details>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<details class=\"faq__item\">\n\t\t\t    \t<summary class=\"faq__title headline-small\">Lohnt sich ein Social-Media-Tool auch f\u00fcr kleine Teams?<\/summary>\t\t\t    \t<div class=\"faq__text text text-rich\"><p>Ja. Gerade kleine Teams sp\u00fcren den Effekt schnell, weil wenige Leute viele Kan\u00e4le betreuen. Jede Stunde, die nicht in Abstimmung oder Copy-Paste flie\u00dft, geht direkt in Content und Community. Wichtig ist, dass das Tool zu eurer Gr\u00f6\u00dfe passt. 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