“Swat.io Gives us Control of Social Media Management”
Communication for Sustainability
End-to-end social media PR work
VERBUND uses social media to give followers a glimpse behind the scenes. Its team reports on things like its fish bypasses, what it’s like to work for VERBUND and what’s inside a hydroelectric power plant.
The different VERBUND companies and departments have different objectives, and bringing them together under one overarching brand is a challenge. This makes internal processes and alignment crucially important. The departments need to know what messages the other teams are planning so their campaigns don’t overlap.
Simple Social Media Processes, Thanks to Swat.io
VERBUND uses Swat.io to simplify its social media marketing processes. Content creation brings together numerous strands of activity. Colleagues from other departments and companies can add posts to the editorial calendar themselves. The social media team optimizes content planning and creation to ensure a consistent editorial schedule. The “assign” function is particularly helpful because it ensures clear definition of responsibilities. And it offers the kind of transparency you don’t get coordinating via email.
The ticket overview makes community management processes simpler. New comments and messages are stored centrally so the team doesn’t have to check every platform individually. And when they get more in-depth questions or policy criticism, forwarding them to the right colleague is easy. Support tickets are assigned to the customer service team with a single click. So when the content team gets a question about an electricity bill, say, they can easily get it to the right people. And when crisis management is called for, the customer service team can contact their colleagues in social media to de-escalate the situation. In short, it’s always clear who’s responsible for a ticket, meaning nothing gets lost.
Why the Team at VERBUND Chose Swat.io
- Central content calendar for simple planning across the group
- Central ticket inbox for transparent community management
- Assignment of posts and tickets to relevant colleagues
- Integrated approval processes for simple coordination
- Monitoring of keywords across the entire internet
- Management of rights and roles for clear responsibilities within the team