{"id":13879,"date":"2019-07-16T07:24:55","date_gmt":"2019-07-16T07:24:55","guid":{"rendered":"https:\/\/swat.io\/?p=13879"},"modified":"2023-01-09T11:28:51","modified_gmt":"2023-01-09T09:28:51","slug":"instagram-ads-guide","status":"publish","type":"post","link":"https:\/\/swat.io\/en\/advertise\/instagram-ads-guide\/","title":{"rendered":"Instagram Ads \u2013 Your Step-by-Step Guide for Successful Ads"},"content":{"rendered":"\n<p>With ads on Instagram, you can increase your reach and interactions. There are a <strong>growing number of ad formats available, including Reels Ads<\/strong>, which have been available for some time.<\/p>\n\n\n\n<p>Creating <a href=\"https:\/\/swat.io\/en\/advertise\/social-media-ad-formats\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram ads<\/a> is easy. But how successful they are depends on how well the <strong>format, content, goal of your campaign, and target audience fit together<\/strong>. Our comprehensive overview will help you make the right decisions.<\/p>\n\n\n\t\t\n\t\t\t<div class=\"wp-block-advice\">\n\t\t\t\t<div class=\"advice__inner\">\n\t\t\t\t\t<div class=\"advice__head headline-small\"><em>A Word About Facebook Ads in the Meta Universe<\/em><\/div>\t\t\t\t\t<div class=\"advice__text text text-rich\">\n\t\t\t\t\t\t\n\n<p><em>Since Facebook\u2019s parent company was renamed Meta \u2013 and probably even earlier \u2013 Instagram and Facebook Ads have grown even closer. Many of the company\u2019s tools serve both platforms. In this guide, we\u2019ll focus on Facebook, even though many of our tips apply to Instagram too.<\/em><\/p>\n\n\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\n\n\n<h2 class=\"wp-block-heading\">Why Instagram Ads?<\/h2>\n\n\n\n<p><a href=\"https:\/\/de.statista.com\/themen\/2506\/instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">1.48 billion active monthly users<\/a>, along with an impressive interaction rate, are what make <strong>Instagram one of the most important platforms for Social Media Marketing today<\/strong>. However, like many other networks, Instagram is affected by declining organic reach. In 2021, about <a href=\"https:\/\/www.futurebiz.de\/artikel\/organische-reichweite-instagram-sinkt\/\" target=\"_blank\" rel=\"noreferrer noopener\">80% of profiles have lost organic reach<\/a>, down 43% year-over-year. Among other things, the strong focus on reels is cited as a driver for this development.<\/p>\n\n\n\n<p>An effective countermeasure to this development are Instagram ads. There are several arguments in favor of using them:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The fact that organic reach is decreasing is not a new development. You shouldn&#8217;t speculate that it will rise again in the near future.<\/li>\n\n\n\n<li>With smartly designed Instagram ad campaigns, you can narrow down exactly who you&#8217;re reaching. The meta ad tools give you numerous ways to define audiences, including Custom and Lookalike Audiences.<\/li>\n\n\n\n<li>Instagram ads are often less disruptive to users than ads on other networks because they blend organically into the feed or Stories.<\/li>\n<\/ul>\n\n\n\n<p>Needless to say, <strong>Instagram Ads are particularly useful if the platform fits your products and target group<\/strong>. Although Instagram users are getting older, most of them still belong to a young target group with an age between 18-34. Gen Z and Millenials are the generations you will reach most easily.<\/p>\n\n\n\n<p>Instagram is <strong>all about visual content<\/strong>. Consequently, if you sell lifestyle products, you will have a much easier time promoting your products than say, an insurance company. Insurance Company Marketers will most likely have to be a lot more creative if they wants to run successful Instagram Ads, or shift their focus completely on to other platforms.<\/p>\n\n\n\t\t\n\t\t\t<div class=\"wp-block-advice\">\n\t\t\t\t<div class=\"advice__inner\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"advice__text text text-rich\">\n\t\t\t\t\t\t\n\n<p>No matter if on Facebook, Instagram, or LinkedIn \u2013 truly great content is the fundamental component in Social Media Marketing. How to create content that really grips your audience, you can learn from our e-book \u201c<a href=\"https:\/\/swat.ioebooks\/the-art-of-social-media-content-creation\/\">The Art of Social Media Content Creation\u201d<\/a>. Download it now for free!<\/p>\n\n\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\n\n\t\t\n\t\t\t<div class=\"wp-block-cta-download \">\n\t\t\t\n\t\t\t\t<div class=\"cta-download__head headline-medium\">The Art of Social Media Content Creation<\/div>\t\t\t\t\t\t\t\t<div class=\"cta-download__text text text-rich\">\n\t\t\t\t\tDownload our eBook and learn how to plan, create and distribute your social media content while measuring its effectiveness on your relevant social media channels. To ensure you don&#8217;t miss out on any big social media content trend or best practice, we\u2019ve also included interviews of 5 experts in this field. Find out how to master the art of social media content creation using the latest available tools and determine what type of content makes your audience tick!\t\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<footer class=\"cta-download__footer\">\n\t\t\t\t\t\t<div class=\"wp-block-buttons\">\n\t\t\t\t\t\t\t<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/swat.io\/en\/ebooks\/the-art-of-social-media-content-creation\/\">Free eBook Download<\/a><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/footer>\n\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t\n\n\n<h2 class=\"wp-block-heading\">Ad formats: an overview<\/h2>\n\n\n\n<p>There are considerable differences among the various ad formats that Instagram offers, so we have compiled <strong>a handy overview of your options<\/strong>:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Photo Ads<\/h3>\n\n\n\n<p>They are the simplest form of Instagram Ads: <strong>a picture in landscape, portrait, or square format<\/strong>. These ads are ideal for showcasing your products and connecting users with your online shop when they click on the picture. Obviously, you want to be using visually stunning, emotionally engaging pictures for Photo Ads.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"457\" height=\"744\" src=\"https:\/\/swat.io\/wp-content\/uploads\/2019\/07\/instagram-photo-ads.gif\" alt=\"Instagram Photo Ads\" class=\"wp-image-13831\"\/><figcaption class=\"wp-element-caption\">Simple, yet effective. Photo Ads are based on high-quality pictures. Source: <a href=\"https:\/\/www.sendible.com\/insights\/inspiring-instagram-ads\" target=\"_blank\" rel=\"noopener\">sensible insights<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Video Ads<\/h3>\n\n\n\n<p>Video content is king. Instagram gives you an entire 120 seconds for videos, but that doesn\u2019t mean that you have to use them up fully. Sometimes, shorter videos may be just as effective, if not more so. Ideally, users are so fascinated that they just can\u2019t look away from the ad \u2013 like with this clip, from Under Armour and GoPro.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.instagram.com\/p\/BpFQ7OrAO4A\/\n<\/div><\/figure>\n\n\n\n<p>For videos, you also get to choose between the landscape, portrait, and square format. Meta recommends choosing full-screen formats as much as possible for mobile ads, which makes portrait format optimal. The ways of using videos are endless.  <strong>For instance, they are particularly successful in raising brand awareness<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Carousel Ads<\/h3>\n\n\n\n<p>If you want to highlight more than one product or tell more than one story at a time, Carousel Ads are the ad format of choice. Combine <strong>between 2 and 10 pictures or videos into one post, which the user can then experience by swiping through<\/strong>. If you have a multi-faceted catalogue, this is a great way of showing off the variety of your products.<\/p>\n\n\n<div class=\"wp-block-image wp-image-13825 size-medium\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"476\" height=\"750\" src=\"https:\/\/swat.io\/wp-content\/uploads\/2019\/07\/instagram-carousel-ads-476x750.gif\" alt=\"Instagram Carousel Ads\" class=\"wp-image-13825\" srcset=\"https:\/\/swat.io\/wp-content\/uploads\/2019\/07\/instagram-carousel-ads-476x750.gif 476w, https:\/\/swat.io\/wp-content\/uploads\/2019\/07\/instagram-carousel-ads-300x472.gif 300w\" sizes=\"(max-width: 476px) 100vw, 476px\" \/><figcaption class=\"wp-element-caption\">Carousel Ads are very useful for presenting a number of products or product groups at once. <\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Slideshow Ads<\/h3>\n\n\n\n<p>At the first glance, Slideshow Ads seem just like Video Ads. However, <strong>instead of videos, they feature a sequence of selected pictures<\/strong>. In contrast to Carousel Ads, users don\u2019t need to swipe from one picture to the next \u2013 this Ad type does it for them. The use cases are similar, of course: as with Carousel Ads, Slideshow Ads provide the opportunity to present a variety of products at the same time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Stories Ads<\/h3>\n\n\n\n<p>Stories have not lost popularity in Social Media Marketing. By using Stories Ads, you can use the fact that <a href=\"https:\/\/animoto.com\/blog\/video-marketing\/instagram-feed-vs-stories\/\" target=\"_blank\" rel=\"noopener\">Stories have higher engagement rates<\/a> than regular posts to your advantage.<\/p>\n\n\n\n<p>Stories Ads are <strong>placed in between organic Stories, essentially connecting them<\/strong>. As a result, they ideally garner users\u2019 attention without being too invasive. Being <strong>memorable and subtle, while having a clear message<\/strong> at the same time is a real challenge. We believe that this Spotify ad is a great example of how to do it right:<\/p>\n\n\n<div class=\"wp-block-image wp-image-13833 size-medium\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"421\" height=\"750\" src=\"https:\/\/swat.io\/wp-content\/uploads\/2019\/07\/instagram-story-ad-spotify-421x750.gif\" alt=\"Instagram Story Ad Spotify\" class=\"wp-image-13833\" srcset=\"https:\/\/swat.io\/wp-content\/uploads\/2019\/07\/instagram-story-ad-spotify-421x750.gif 421w, https:\/\/swat.io\/wp-content\/uploads\/2019\/07\/instagram-story-ad-spotify-300x534.gif 300w\" sizes=\"(max-width: 421px) 100vw, 421px\" \/><figcaption class=\"wp-element-caption\">This Stories Ad is a true eye-catcher. Source: <a href=\"https:\/\/www.socialmediaexaminer.com\/how-to-create-instagram-stories-ads-for-traffic-and-conversions\/\" target=\"_blank\" rel=\"noopener\">socialmediaexaminer<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Reels Ads<\/h3>\n\n\n\n<p>Reels are the trend of the hour on Instagram. Ads that are played out in the reels feed have become a popular ad format and reach many users.<\/p>\n\n\n\n<p>The most important feature of Instagram reels ads is that they are played in full-screen format and vertically. They appear between reels when scrolling. Visually, they blend almost seamlessly into the feed, and you can like, comment, or share them. Just like reels, ads are played in a continuous loop and can be up to 30 seconds long. Your reels ads will be successful if you design them according to the character of organic reels.<\/p>\n\n\n\n<p><strong>Your campaign goal determines<\/strong> which ad formats you will use.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Running Instagram Ads with the Ads Manager: a step-by-step guide<\/h2>\n\n\n\n<p>Instagram Ads can be created in various ways. In this blog post, we focus on ads you can create <strong>with the help of the Meta Ads Manager<\/strong>, since it offers a great number of opportunities.<\/p>\n\n\n\t\t\n\t\t\t<div class=\"wp-block-advice\">\n\t\t\t\t<div class=\"advice__inner\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"advice__text text text-rich\">\n\t\t\t\t\t\t\n\n<p>Tip: In general, it makes sense not to limit the placement to Instagram only. With the automatic placement of meta, your ads are played out within Facebook and Instagram where they bring the best results. This has great advantages and saves costs. In this blog post, however, we will focus exclusively on Instagram placements.<\/p>\n\n\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\n\n\n<p>First, you need to <strong>connect your Instagram account with your Facebook page<\/strong>. To do so, follow these steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>On your Facebook page, click on \u201cSettings\u201d.<\/li>\n\n\n\n<li>Select \u201cInstagram\u201d on the left-hand side.<\/li>\n\n\n\n<li>Finalize the process by clicking on \u201cSign in\u201d and provide your Instagram login data.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" src=\"https:\/\/swat.io\/wp-content\/uploads\/2019\/07\/instagram-facebook-connect-ads-1080x720.png\" alt=\"Instagram Facebook Connect Accounts\" class=\"wp-image-13828\" srcset=\"https:\/\/swat.io\/wp-content\/uploads\/2019\/07\/instagram-facebook-connect-ads-1080x720.png 1080w, https:\/\/swat.io\/wp-content\/uploads\/2019\/07\/instagram-facebook-connect-ads-750x500.png 750w, https:\/\/swat.io\/wp-content\/uploads\/2019\/07\/instagram-facebook-connect-ads-640x427.png 640w, https:\/\/swat.io\/wp-content\/uploads\/2019\/07\/instagram-facebook-connect-ads-300x200.png 300w, https:\/\/swat.io\/wp-content\/uploads\/2019\/07\/instagram-facebook-connect-ads.png 1908w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n<\/div>\n\n\n<p>How to <strong>create Instagram Ads<\/strong>:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Create a new campaign in the Facebook Ads Manager.<\/li>\n\n\n\n<li>Choose your campaign goal. Right now you can select one of three goals, which each have their sub-categories. Note: Some goals can&#8217;t be used for Stories and Reels ads.<\/li>\n\n\n\n<li>Then you can choose a name for your campaign, thereby keeping an overview of all your campaigns in the long run. You can also select the target location your ad should guide the audience to, e.g. directing visitors to your website, your app, or the messenger.<\/li>\n\n\n\n<li>Narrow down your target group. You can do so by selecting factors such as the users\u2019 location, gender, or language. With the help of the visual representation of the target group size, provided to you on the right-hand side, it is easy to determine which changes in your target group size are caused by which limitations on characteristics. This way, you can find out whether the target group you have defined is too broad or too narrow. <figure><figure><img loading=\"lazy\" decoding=\"async\" width=\"536\" height=\"634\" class=\"alignnone wp-image-13820 size-full\" src=\"https:\/\/swat.io\/wp-content\/uploads\/2019\/07\/facebook-instagram-ads-estimated-results.png\" alt=\"Facebook Instagram Ads Estimated Results\" srcset=\"https:\/\/swat.io\/wp-content\/uploads\/2019\/07\/facebook-instagram-ads-estimated-results.png 536w, https:\/\/swat.io\/wp-content\/uploads\/2019\/07\/facebook-instagram-ads-estimated-results-300x355.png 300w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><\/figure><\/figure><\/li>\n\n\n\n<li>Choose a placement for your ads. With \u201cAdvantage+\u201d, Facebook displays your ads autonomously. You will give up some control with this, but it will deliver the best results. If you want more control on your part, we suggest you select the placement yourself. On Instagram, there are various options depending on your campaign goal: the feed, explore, shop, Stories or Reels.<\/li>\n\n\n\n<li>For pricing, there are two options on Facebook and Instagram: <br><strong>&#8211; Pricing per link click<\/strong> <br><strong>&#8211; Pricing per 1000 impressions<\/strong> <br>You can also determine whether you want your ads to run on a daily or a runtime budget, and make further settings decisions. Here too, Meta  gives you an idea of how well your campaign is going to perform with your selected criteria, by providing \u201cEstimated Daily Results\u201d in the right column.<\/li>\n\n\n\n<li>Now, you can create your ads. Facebook\u2019s Guidelines will tell you, which <a href=\"https:\/\/www.facebook.com\/business\/help\/430958953753149?helpref=related&amp;ref=related\" target=\"_blank\" rel=\"noopener\">requirements<\/a> you need to meet for Feed or Stories Ads. Focus on short and appealing statements, combined with clear Calls to Action. Enter your link of choice. The preview will give you an idea of what the finished ad will look like.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Creating Instagram Ads in-app<\/h2>\n\n\n\n<p>In addition to the Ads Manager, you can also <strong>create Instagram Ads directly in the app and thereby turn particularly successful posts into ads<\/strong>. But first, you have to turn your regular account into a business account.<\/p>\n\n\n\n<p>Then follow these steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>In your Business Profile, click on \u201cProfessional dashboard\u201d and then \u201cAd tools\u201d.<\/li>\n\n\n\n<li>Choose a post that you want to turn into an ad.<\/li>\n\n\n\n<li>Decide on a campaign goal, target group, and Call to Action.<\/li>\n\n\n\n<li>Finally, click on \u201cCreate Promotion\u201d.<\/li>\n<\/ol>\n\n\n\n<p>Once you have created your ad, Instagram takes a little while to review whether your ad conforms to their guidelines. <strong>Once it is live, check your \u201cPromotion Insights\u201d to know how well your ad is performing<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tips for successful campaigns<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Choose your goals diligently<\/h3>\n\n\n\n<p>Make up your mind on <strong>what exactly you want to achieve with your Instagram Ads<\/strong>. If you want to increase the number of people who know your brand, Brand Awareness is a useful goal. Reach, to little surprise, wants to increase your account\u2019s reach (but that is rarely efficient). If you want to direct users to your website, you want to set Traffic as your goal. Store Visits, on the other hand, is usually the ideal goal if you want to increase sales in your online store.<\/p>\n\n\n\n<p>Additionally, Instagram gives you <strong>lots of opportunities to motivate users to carry out specific actions through selecting certain campaign goals<\/strong>. Through App Downloads for instance, you can create ads that enable your users to directly download your app. By choosing \u201cMessenger\u201d \u2013 \u201cMessenger\/Clicks to Messenger\u201d, users are given the opportunity to get in touch with you via the messenger right through the ad. Lead Ads are perfect for gathering prospective customers\u2019 contact details, because by clicking on them, they direct the user to a respective form where they can enter their data and e.g. sign up for a newsletter.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Using Instagram\u2019s options for Targeting<\/h3>\n\n\n\n<p>Instagram gives you a number of options for <strong>defining your target groups precisely<\/strong>. Just be sure to not limit yourself to selecting age groups or locations.<\/p>\n\n\n\n<p>You can <strong>additionally choose one of these two kinds of target groups<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Custom Audience<\/strong>: Members of the Custom Audience are those users who have interacted with your brand before. They can be followers on Facebook or visitors to your website or blog. Custom Audiences can also specifically exclude certain people. For instance, this might be helpful if you want to bring people to your website who haven\u2019t been there before.<\/li>\n\n\n\n<li><strong>Lookalike Audience<\/strong>: These are target groups that are similar to your existing target groups. As a basis for creating a Lookalike Audience, you can choose from specific Custom Audiences.<\/li>\n<\/ul>\n\n\n\n<p>Of course it <strong>makes sense to experiment with different target groups for Instagram Ads<\/strong>. The better you plan your campaigns ahead of time, the less effort it takes to experiment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ads that don\u2019t look like Ads<\/h3>\n\n\n\n<p>Many of the most successful ads on Instagram are indiscernible from regular posts. What makes them so great is that <strong>they seamlessly integrate into users\u2019 news feeds, without being invasive<\/strong>. Pro tip: create several organic posts that look very similar to your ad, to give your ad a harmonious context.<\/p>\n\n\n\n<div style=\"width: 100%; height: 0; padding-bottom: 63%; position: relative;\"><figure> <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"default\" data-borlabs-cookie-content=\"PGlmcmFtZSBjbGFzcz0iZ2lwaHktZW1iZWQiIHN0eWxlPSJwb3NpdGlvbjogYWJzb2x1dGU7IiBzcmM9Imh0dHBzOi8vZ2lwaHkuY29tL2VtYmVkL1YwblpnNHZTalZXRTAiIHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiIGZyYW1lYm9yZGVyPSIwIiBhbGxvd2Z1bGxzY3JlZW49ImFsbG93ZnVsbHNjcmVlbiI+PC9pZnJhbWU+\"><div class=\"brlbs-cmpnt-cb-preset-a\"> <p class=\"brlbs-cmpnt-cb-description\">Sie sehen gerade einen Platzhalterinhalt von <strong>Standard<\/strong>. Um auf den eigentlichen Inhalt zuzugreifen, klicken Sie auf den Button unten. Bitte beachten Sie, dass dabei Daten an Drittanbieter weitergegeben werden.<\/p> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Inhalt entsperren<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: none\">Erforderlichen Service akzeptieren und Inhalte entsperren<\/a> <\/div> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">Weitere Informationen<\/a> <\/div><\/div><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/giphy.com\/gifs\/cat-camouflage-V0nZg4vSjVWE0\" target=\"_blank\" rel=\"noopener\">via GIPHY<\/a><\/p>\n\n\n\n<p>Not recognizable as an ad does however not mean the same as unremarkable. After all, Instagram is all about visual appearance. This is why <strong>you should exclusively use high-quality pictures and videos for Instagram Ads<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use Calls to Action<\/h3>\n\n\n\n<p>Calls to Action are especially important if you don\u2019t simply want to spread a video to increase brand awareness, but actually invite users to take action. <strong>Instagram provides a number of Calls to Action for this purpose<\/strong>, ranging from \u201cBook now\u201d, over \u201cContact us\u201d, all the way to \u201cBuy now\u201d. Be sure to integrate Calls to Action, the campaign goal and content of the ad properly. If you aren\u2019t sure how well these components fit together, try out different versions with A\/B tests.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Regularly exchange Ads<\/h3>\n\n\n\n<p>A successful ad moves users, and sticks with them. But the target group may get bored a lot quicker than you think, so <strong>make it a habit to frequently exchange your current ads for new ones<\/strong>. By doing so, you keep your account interesting and diverse. Also, this gives you a chance to continuously test and optimize different versions of your ads.<\/p>\n\n\n\n<p>To mix up your Instagram account, it\u2019s a good idea to <strong>promote <a href=\"https:\/\/swat.iostrategize\/user-generated-content-social-media-marketing\/\">user-generated content<\/a> along with your own images or videos<\/strong>. This is a great way of generating authenticity, just make sure that you are allowed to use your users\u2019 content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Measure, Analyze, Optimize<\/h3>\n\n\n\n<p>The Meta Ads Manager is <strong>a mighty tool for continuously analyzing and optimizing your ad campaigns on Facebook and Instagram<\/strong>. For ads, both the Click-through Rate as well as the Conversion Rate are significant. Additionally, it keeps you in the loop about your ad spending.<\/p>\n\n\n\t\t\n\t\t\t<div class=\"wp-block-advice\">\n\t\t\t\t<div class=\"advice__inner\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"advice__text text text-rich\">\n\t\t\t\t\t\t\n\n<p><em>Which key figures are most important for knowing how successful you are in your marketing activities? Find out in our blog post \u201c<a href=\"https:\/\/swat.ioanalyze\/25-social-media-key-figures-you-must-know\/\">25 Social Media Key Figures You Must Know<\/a>\u201d.<\/em><\/p>\n\n\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\n\n\n<h2 class=\"wp-block-heading\">Instagram Ads work<\/h2>\n\n\n\n<p>More and more companies are realizing this. In 2021, Instagram had <a href=\"https:\/\/www.businessofapps.com\/data\/instagram-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad revenue of $47.6 billion<\/a>, which is 44% of Meta&#8217;s revenue. And this trend continues to rise.<\/p>\n\n\n\n<p>It&#8217;s not just the fact that you can reach more users if you spend money on them that&#8217;s crucial. With its various ad formats, most notably Stories and Reels Ads, and the ability to manage campaigns through Meta&#8217;s Ads Manager, advertisers enjoy the <strong>best conditions for getting a quick return on their invested budget<\/strong>.<\/p>\n\n\n\t\t\n\t\t\t<div class=\"wp-block-advice\">\n\t\t\t\t<div class=\"advice__inner\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"advice__text text text-rich\">\n\t\t\t\t\t\t\n\n<p><em>Swat.io has lots of opportunities in store for you, too. Planning content, creating it in collaboration with your team, and publishing it across platforms, along with lots of exciting features \u2013 keeping your Social Media Marketing up to date, always. Start your <a href=\"https:\/\/swat.io\/en\/pricing\/\">free trial<\/a> now.<\/em><\/p>\n\n\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\n\n\t\t\n\t\t\t<div class=\"wp-block-cta-form wp-block-cta-form--demo\">\n\t\t\t\t<div class=\"cta-form__container\">\n\t\t\t\t\t\t\t\t\t\t<header class=\"cta-form__header\">\n\t\t\t\t\t\t<div class=\"cta-form__title headline-medium\">Efficient Social Media Communications With Swat.io<\/div>\t\t\t\t\t\t\n\t\t\t\t\t<\/header>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<footer class=\"cta-form__footer\">\n\t\t\t\t\t\t<a class=\"cta-form__button button button--primary\" href=\"https:\/\/swat.io\/en\/pricing\/\">Start a free trial<\/a>\t\t\t\t\t\t\t\n\t\t\t\t\t<\/footer>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t","protected":false},"excerpt":{"rendered":"<p>With ads on Instagram, you can increase your reach and interactions. There are a growing number of ad formats available,\u2026<\/p>\n","protected":false},"author":59,"featured_media":13824,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[15,872],"class_list":["entry","entry--post"],"_links":{"self":[{"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/posts\/13879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/comments?post=13879"}],"version-history":[{"count":8,"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/posts\/13879\/revisions"}],"predecessor-version":[{"id":40276,"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/posts\/13879\/revisions\/40276"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/media\/13824"}],"wp:attachment":[{"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/media?parent=13879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/categories?post=13879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/tags?post=13879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}