{"id":14430,"date":"2019-10-01T05:00:07","date_gmt":"2019-10-01T05:00:07","guid":{"rendered":"https:\/\/swat.io\/?p=14430"},"modified":"2022-03-04T12:18:22","modified_gmt":"2022-03-04T10:18:22","slug":"cross-platform-social-media-campaigns","status":"publish","type":"post","link":"https:\/\/swat.io\/en\/strategize\/cross-platform-social-media-campaigns\/","title":{"rendered":"Cross-Platform Social Media Campaigns &#8211; How to Benefit from Them"},"content":{"rendered":"\n<p>Whether Facebook, Instagram or Twitter, every social network has its strengths. Wouldn\u2019t it be great if you could use all of them at once?<\/p>\n\n\n\n<p>With a <strong>cross-platform social media campaign<\/strong> you can turn this wish into a reality. We&#8217;ll give you tips on what to consider when running social media campaigns on different networks.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-benefits-of-cross-platform-campaigns\">The benefits of cross-platform campaigns<\/h2>\n\n\n\n<p>More platforms means more effort? True, but with the right strategy it <strong>will pay off<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>By using multiple platforms, you will increase the reach of campaigns and reach different segments of your target audience. <\/li><li>Instagram, for example, provides  you with other ways to showcase products and encourage followers to interact than Facebook. Why not use both and increase the effect?<\/li><li>A consistent brand experience across multiple channels gives users an idea of what your brand stands for. This is a way to promote brand awareness and loyalty.<\/li><li>According to a <a href=\"https:\/\/www.linkedin.com\/pulse\/single-customer-view-step-towards-cross-channel-marketing-shukla\/\" target=\"_blank\" rel=\"noopener\">study<\/a>, the engagement rate can be increased by 166 percent if companies address customers on more than one channel.<\/li><\/ul>\n\n\n\n<p>In addition, cross-platform social media marketing is usually much cheaper than cross-media campaigns that include radio, television and print advertising. <\/p>\n\n\n\t\t\n\t\t\t<div class=\"wp-block-advice\">\n\t\t\t\t<div class=\"advice__inner\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"advice__text text text-rich\">\n\t\t\t\t\t\t\n\n<p>Social media is becoming increasingly important for lead generation. You can find out how to gain valuable contact information on various networks in our blog post &#8220;<a href=\"https:\/\/swat.iolearn\/social-media-lead-generation\/ \">Lead Generation in Social Media<\/a>&#8220;.<\/p>\n\n\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\n\n\n<h2 class=\"wp-block-heading\" id=\"why-posting-the-exact-same-content-on-multiple-networks-might-not-be-a-good-idea\">Why posting the exact same content on multiple networks might not be a good idea<\/h2>\n\n\n\n<p>Maybe now you\u2019re thinking, \u201cNo problem. I\u2019ll just copy the latest product post from Facebook and publish it on Instagram and Twitter as well.\u201d<\/p>\n\n\n\n<p>This is of course a tactic that saves a lot of time, especially when you\u2019re using a social media management tool like Swat.io. However, there are a few things you should consider when doing this.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Each platform has different formal requirements. Chances are that your Facebook post doesn&#8217;t look very professional on Twitter, and vice versa, if you simply copy the original post.<\/li><li>The same applies to wording and visual language. Users on LinkedIn want to be addressed differently than users on Instagram. Cross-posting without adaptation may also be irritating in this regard.<\/li><li>Boredom is a no-go in social media marketing. But it may set in when users always encounter the same content across different platforms.<\/li><\/ul>\n\n\n\n<p>This does not mean that your extensively produced image video should only be shown on YouTube. Quite to the contrary. But if you want to promote it on different channels, do so <strong>in a way that is appropriate for each channel and its peculiarities<\/strong>. You can also use different excerpts to avoid repeating yourself unnecessarily. In this context one speaks of &#8220;cross promotion&#8221; instead of &#8220;cross posting&#8221;.<\/p>\n\n\n\t\t\n\t\t\t<div class=\"wp-block-cta-download \">\n\t\t\t\n\t\t\t\t<div class=\"cta-download__head headline-medium\">From Zero to Hero: The Social Media Marketer&#8217;s Strategy Kit<\/div>\t\t\t\t\t\t\t\t<div class=\"cta-download__text text text-rich\">\n\t\t\t\t\tDownload the strategy kit for social media marketers who want to stay on top of their game. Use the actionable steps, tips, tricks, and guidelines to take your brand and business from 0 to hero on social media. The kit is accompanied by ready-to-use templates to help you define, implement and monitor your social media marketing strategy in all its complexity.\t\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<footer class=\"cta-download__footer\">\n\t\t\t\t\t\t<div class=\"wp-block-buttons\">\n\t\t\t\t\t\t\t<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/swat.io\/en\/ebooks\/social-media-strategy-kit\/\">Free eBook Download<\/a><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/footer>\n\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t\n\n\n<h2 class=\"wp-block-heading\" id=\"tips-for-choosing-the-right-platforms\">Tips for choosing the right platforms<\/h2>\n\n\n\n<p>One of the first questions that comes up when considering cross-platform campaigns is: &#8220;<strong>Which channels are suitable for my campaign<\/strong>?\u201d The answer depends on several factors:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Objectives<\/strong>: Do you want to attract attention, generate leads or establish your company as an expert?<\/li><li><strong>Brand<\/strong>: Not every product and every brand can be successfully marketed on every platform. It is usually easier for manufacturers of sports fashion to present their products visually than for IT service providers.<\/li><li><strong>Target group<\/strong>: Which platforms are popular within your target group? You should find this out before starting your campaign. If you primarily want to address very young people, you could include Snapchat in your strategy, for example. LinkedIn and Xing are a great suit for B2B marketing.<\/li><\/ul>\n\n\n\n<p>To make your choice easier and find the perfect platform mix for your campaigns, we put together an <strong>overview of the most important advantages and key features of popular social media platforms<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"facebook\">Facebook<\/h3>\n\n\n\n<p>Although some may think Mark Zuckerberg\u2019s network is on the decline, one thing is true for most campaigns: There is no way around Facebook. Even though the organic reach of the social network with the largest user base is quite limited, the number of people using Facebook is still growing. If you provide good content you can still reach many people who will ideally share your posts with their network. Facebook also offers a wide selection of ad types and excellent analytics options.<\/p>\n\n\n\n<p>The network is well suited for <strong>sharing informative content with added value such as tutorials, best-of lists, infographics and blog articles<\/strong> and for building a loyal community. <strong>Storytelling content, for example in story format, and videos<\/strong> are also popular. With comparatively many ways to set links, you can direct users to your website, shop, or other channels and generate leads or purchases.<\/p>\n\n\n\n<p>The travel provider Restplatzb\u00f6rse, for example, advertises offers on Facebook including links for direct booking.<\/p>\n\n\n\n<div align=\"center\"><figure> <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"facebook-content-blocker\" data-borlabs-cookie-content=\"PGlmcmFtZSBzdHlsZT0iYm9yZGVyOiBub25lOyBvdmVyZmxvdzogaGlkZGVuOyIgc3JjPSJodHRwczovL3d3dy5mYWNlYm9vay5jb20vcGx1Z2lucy9wb3N0LnBocD9ocmVmPWh0dHBzJTNBJTJGJTJGd3d3LmZhY2Vib29rLmNvbSUyRnJlc3RwbGF0emJvZXJzZS5hdCUyRnBvc3RzJTJGMjU2Mzg3MTQ2MDMxODcxOSZhbXA7d2lkdGg9NTAwIiB3aWR0aD0iNTAwIiBoZWlnaHQ9IjcxOCIgZnJhbWVib3JkZXI9IjAiIHNjcm9sbGluZz0ibm8iPjwvaWZyYW1lPg==\"><div class=\"brlbs-cmpnt-cb-preset-b brlbs-cmpnt-cb-facebook\"> <div class=\"brlbs-cmpnt-cb-thumbnail\" style=\"background-image: url('https:\/\/swat.io\/wp-content\/uploads\/borlabs-cookie\/1\/cb-facebook-main.png')\"><\/div> <div class=\"brlbs-cmpnt-cb-main\"> <div class=\"brlbs-cmpnt-cb-content\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing a placeholder content from <strong>Facebook<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">More Information<\/a> <\/div> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: inherit\">Accept required service and unblock content<\/a> <\/div> <\/div> <\/div><\/div><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"instagram\">Instagram<\/h3>\n\n\n\n<p>Instagram is all about visual content. Seeing and being seen is the motto. <strong>User Generated Content appears authentic<\/strong> and trustworthy and is the perfect complement to self-created product photos.<\/p>\n\n\n\n<p>Restplatzb\u00f6rse shows the way:<\/p>\n\n\n\n<div align=\"center\"><blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B1ih2dbCqa5\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/B1ih2dbCqa5\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener noreferrer\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> Sieh dir diesen Beitrag auf Instagram an<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div><\/a> <p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/B1ih2dbCqa5\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\" rel=\"noopener noreferrer\">Oia ist perfekt f\u00fcr eine kleine Einkaufstour und wartet mit zahlreichen Caf\u00e9s &amp; Boutiquen auf euch. H\u00fcbsche kleine Kirchen schm\u00fccken Oia ebenso wie die vielen strahlend wei\u00dfen H\u00e4user mit den blauen Kuppeln \ud83c\uddec\ud83c\uddf7 . #urlaubsreif #costanixa #restplatzboerse #travel #traveling #travelling #urlaub #wanderlust #santorin #santorini #griechenland #greece #oia #view #amazing #whitehouses #travelling #vacation #reisen #reise #instatravel #holiday #travelgram #reiseblog #sommer #summer #travelgram . \u00a9\ufe0f @katherine_vie<\/a><\/p> <p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">Ein Beitrag geteilt von <a href=\"https:\/\/www.instagram.com\/restplatzboerse\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\" rel=\"noopener noreferrer\"> Restplatzb\u00f6rse<\/a> (@restplatzboerse) am <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2019-08-24T08:10:06+00:00\">Aug 24, 2019 um 1:10 PDT<\/time><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n\n\n\n<p>Instagram Stories and IGTV are ideal for storytelling as part of ongoing campaigns. Furthermore, Instagram is a <strong>central network for influencer marketing<\/strong>, especially due to its image load.<\/p>\n\n\n\n<p>Good picture quality is important in any case. Don&#8217;t just pay attention to Instagram&#8217;s specifications, but also keep in mind that users are highly likely to view your content on a mobile device. <\/p>\n\n\n\n<p>Unfortunately, links are limited on Instagram. However, the network is great for <strong>drawing attention to a brand and its products<\/strong> due to its high reach. Lifestyle images and stories are usually more popular than mere product photos. That&#8217;s why Instagram is better suited for fashion or sporting goods brands than for insurance companies.<\/p>\n\n\n\t\t\n\t\t\t<div class=\"wp-block-advice\">\n\t\t\t\t<div class=\"advice__inner\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"advice__text text text-rich\">\n\t\t\t\t\t\t\n\n<p>Are you planning your first influencer campaign or have you just ended one that didn&#8217;t quite work out? Download our free eBook &#8220;<a href=\"https:\/\/swat.ioebooks\/influencer-marketing-practical-handbook\/ \">Influencer Marketing. The Practical Handbook for Social Media Marketers<\/a>\u201d and learn how to find the right opinion leaders and run a successful campaign with them.<\/p>\n\n\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\n\n\n<h3 class=\"wp-block-heading\" id=\"twitter\">Twitter<\/h3>\n\n\n\n<p>You should keep things short on Twitter. This might be a challenge but can also be a chance to <strong>achieve big effects with just a few words<\/strong>. Just like toilet paper manufacturer Charmin did with their hashtag campaign \u201cTweet from the Seat\u201d.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"848\" height=\"1080\" src=\"https:\/\/swat.io\/wp-content\/uploads\/2019\/09\/tweetfromtheseat-cross-platform-social-media-campaign-848x1080.jpg\" alt=\"Tweetfromtheseat - Cross-platform Social Media Campaign\" class=\"wp-image-14426\" srcset=\"https:\/\/swat.io\/wp-content\/uploads\/2019\/09\/tweetfromtheseat-cross-platform-social-media-campaign-848x1080.jpg 848w, https:\/\/swat.io\/wp-content\/uploads\/2019\/09\/tweetfromtheseat-cross-platform-social-media-campaign-589x750.jpg 589w, https:\/\/swat.io\/wp-content\/uploads\/2019\/09\/tweetfromtheseat-cross-platform-social-media-campaign-640x815.jpg 640w, https:\/\/swat.io\/wp-content\/uploads\/2019\/09\/tweetfromtheseat-cross-platform-social-media-campaign-300x382.jpg 300w, https:\/\/swat.io\/wp-content\/uploads\/2019\/09\/tweetfromtheseat-cross-platform-social-media-campaign.jpg 1000w\" sizes=\"(max-width: 848px) 100vw, 848px\" \/><\/figure><\/div>\n\n\n\n<p>Looking for visual campaign material on Twitter? Apart from \u201csimple\u201d images, <strong>GIFs and memes<\/strong> also work extremely well.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"youtube\">YouTube<\/h3>\n\n\n\n<p>YouTube is an &#8220;old stager&#8221; among social networks, but it is as relevant as ever in the video age. On this platform you can <strong>use the full potential of moving images<\/strong>, for example with<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>tutorials<\/li><li>image movies<\/li><li>storytelling videos<\/li><li>product videos<\/li><li>etc.<\/li><\/ul>\n\n\n\n<p>Very important: Keep it short and try to keep spectators captivated from the first moments on. If you succeed with this, your YouTube videos can also be longer than one or two minutes.<\/p>\n\n\n\n<div align=\"center\"> <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"youtube-content-blocker\" data-borlabs-cookie-content=\"PGlmcmFtZSB3aWR0aD0iNTYwIiBoZWlnaHQ9IjMxNSIgc3JjPSJodHRwczovL3d3dy55b3V0dWJlLW5vY29va2llLmNvbS9lbWJlZC9hTDhHWFRHeFZfVSIgZnJhbWVib3JkZXI9IjAiIGFsbG93PSJhY2NlbGVyb21ldGVyOyBhdXRvcGxheTsgZW5jcnlwdGVkLW1lZGlhOyBneXJvc2NvcGU7IHBpY3R1cmUtaW4tcGljdHVyZSIgYWxsb3dmdWxsc2NyZWVuPSIiPjwvaWZyYW1lPg==\"><div class=\"brlbs-cmpnt-cb-preset-c brlbs-cmpnt-cb-youtube\"> <div class=\"brlbs-cmpnt-cb-thumbnail\" style=\"background-image: url('https:\/\/swat.io\/wp-content\/uploads\/borlabs-cookie\/1\/yt_aL8GXTGxV_U_hqdefault.jpg')\"><\/div> <div class=\"brlbs-cmpnt-cb-main\"> <div class=\"brlbs-cmpnt-cb-play-button\"><\/div> <div class=\"brlbs-cmpnt-cb-content\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing a placeholder content from <strong>YouTube<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">More Information<\/a> <\/div> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: inherit\">Accept required service and unblock content<\/a> <\/div> <\/div> <\/div><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"linkedin\">LinkedIn<\/h3>\n\n\n\n<p>LinkedIn is the perfect social media channel to <strong>address decision-makers in companies and potential new employees<\/strong>. This makes it particularly suitable for B2B marketing.<\/p>\n\n\n\n<p>In contrast to Facebook or Instagram, seriousness and professionalism are the main focus here. Users want to further educate themselves, receive interesting new information and make business contacts. As part of an awareness campaign, for example, you can use LinkedIn to <strong>promote your company as an employer<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"storytelling-across-multiple-channels\">Storytelling across multiple channels <\/h2>\n\n\n\n<p>If you run campaigns across multiple channels, storytelling might be a tool to consider.<\/p>\n\n\n\n<p>Used in the right way, <strong>storytelling can do a lot more than a traditional ad campaign<\/strong> that simply highlights the benefits of your products:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Scientific <a href=\"https:\/\/hbr.org\/2014\/10\/why-your-brain-loves-good-storytelling\" target=\"_blank\" rel=\"noopener\">studies<\/a> show: Stories activate different parts of our brain. They promote trust, motivate and make us identify with something or someone.<\/li><li>People memorize good stories, as opposed to mere enumerations of facts. <\/li><li>Stories clarify a brand\u2019s purpose and thus ensure that brands stand out from their competitors.<\/li><\/ul>\n\n\n\n<p>The <strong>cosmetics brand Dove<\/strong> has been demonstrating for years how to use these advantages skillfully with their <strong>#RealBeauty campaign<\/strong>. They are always finding new ways to tell visually strong stories about self-love and a positive attitude towards one\u2019s own body \u2013 in Facebook posts, on Instagram or Twitter.<\/p>\n\n\n\n<div align=\"center\"><figure> <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"facebook-content-blocker\" data-borlabs-cookie-content=\"PGlmcmFtZSBzdHlsZT0iYm9yZGVyOiBub25lOyBvdmVyZmxvdzogaGlkZGVuOyIgc3JjPSJodHRwczovL3d3dy5mYWNlYm9vay5jb20vcGx1Z2lucy9wb3N0LnBocD9ocmVmPWh0dHBzJTNBJTJGJTJGd3d3LmZhY2Vib29rLmNvbSUyRmRvdmUub2ZmaXppZWxsJTJGcG9zdHMlMkYyMzAzODkyOTIyOTkwNzA3JmFtcDt3aWR0aD01MDAiIHdpZHRoPSI1MDAiIGhlaWdodD0iNjg4IiBmcmFtZWJvcmRlcj0iMCIgc2Nyb2xsaW5nPSJubyI+PC9pZnJhbWU+\"><div class=\"brlbs-cmpnt-cb-preset-b brlbs-cmpnt-cb-facebook\"> <div class=\"brlbs-cmpnt-cb-thumbnail\" style=\"background-image: url('https:\/\/swat.io\/wp-content\/uploads\/borlabs-cookie\/1\/cb-facebook-main.png')\"><\/div> <div class=\"brlbs-cmpnt-cb-main\"> <div class=\"brlbs-cmpnt-cb-content\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing a placeholder content from <strong>Facebook<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">More Information<\/a> <\/div> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: inherit\">Accept required service and unblock content<\/a> <\/div> <\/div> <\/div><\/div><\/figure><\/div>\n\n\n\n<div align=\"center\"><blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B1F-sXQpnww\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/B1F-sXQpnww\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener noreferrer\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> Sieh dir diesen Beitrag auf Instagram an<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div><\/a> <p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/B1F-sXQpnww\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\" rel=\"noopener noreferrer\">I got to spend more time with this beautiful lady on Sunday @heidiherkes What a fun afternoon! We talked about communal problems and joked about everything to do with being in a chair. We talked about our love of fashion. Fashion is powerful, fashion is liberating and fashion is inspiring! We had some great ideas and I can&#8217;t wait to team up soon! #mybodymatters #fashionforall #faceanything #liberatingfashion #power #disabledbodiesmatter #morethanjustaprettyface #icandoanything #wheelchairgirl #iweigh #strongisthenewpretty #disabledmodel #beautystandards #wheelchairlife #showus  #disabledandproud #changethefaceofbeauty #diversityandinclusion #spinalcordinjury #tetraplegic #femaleempowerment #dresswithdignity #style #fashion #londonfashion #anysizestyle #disabilitygamechanger #ootd @zebedee_management<\/a><\/p> <p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">Ein Beitrag geteilt von <a href=\"https:\/\/www.instagram.com\/sittingdownstyle\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\" rel=\"noopener noreferrer\"> Emma Birch<\/a> (@sittingdownstyle) am <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2019-08-13T06:04:09+00:00\">Aug 12, 2019 um 11:04 PDT<\/time><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"promoting-one-channel-on-another-network\">Promoting one channel on another network<\/h2>\n\n\n\n<p>Use your campaigns as opportunities to <strong>promote one channel on other networks<\/strong>. This way you could for example attract new followers to a YouTube channel that is less popular right now.<\/p>\n\n\n\n<p>There are many strategies for this. You could try to<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Post a preview of your new video on Instagram, referring to the full version available on YouTube.<\/li><li>Draw attention to your Instagram contest on Facebook.<\/li><li>Promote a LinkedIn Guide on Twitter. <\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"measure-and-optimize\">Measure and optimize <\/h2>\n\n\n\n<p><strong>Continuous measurement and optimization<\/strong> is crucial for cross-platform campaigns. Note the following tips:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Always keep an eye on your goals and determine first which key figures are most important to you.<\/li><li>Be prepared to react when you realize that your campaign is better received by one target group than another. Then, for example, it might be clever to redistribute your ad budget. <\/li><li>Consider special peculiarities on each platform such as hashtags on Twitter and Instagram.<\/li><\/ul>\n\n\n\n<p>A social media tool that allows you to <strong>centrally manage marketing on Instagram, Facebook and Co<\/strong>. is a great help for campaigns throughout different channels. With such a tool you also won\u2019t have to split your reportings.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"cross-platform-campaigns-can-be-a-valuable-tool-to-increase-the-success-of-your-efforts\">Cross-platform campaigns can be a valuable tool to increase the success of your efforts<\/h2>\n\n\n\n<p>Before starting right away and developing a cross-platform social media campaign, you should consider whether you have the necessary resources and whether your target group \u2013 or at least parts of it \u2013 regularly spends time on different social networks.<\/p>\n\n\n\n<p>If the answer to both questions is yes, it&#8217;s worth <strong>moving away from a &#8220;Facebook only&#8221; strategy and telling your stories across multiple channels<\/strong>. You may not see the same results as Dove does in the above example right away, but with the right approach you\u2019ll quickly realize: It\u2019s worth the effort.<\/p>\n\n\n\t\t\n\t\t\t<div class=\"wp-block-advice\">\n\t\t\t\t<div class=\"advice__inner\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"advice__text text text-rich\">\n\t\t\t\t\t\t\n\n<p>To successfully run social media campaigns across multiple platforms, you need the right tool. Swat.io provides the perfect overview. With a central calendar for planning and publishing content on different social media channels and a ticket inbox for user comments from all your platforms you are set for success. Start a <a href=\"https:\/\/swat.io\/en\/pricing\/\" data-type=\"page\" data-id=\"20279\">free trial<\/a> now and take your social media marketing to the next level.<\/p>\n\n\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\n\n\t\t\n\t\t\t<div class=\"wp-block-cta-form wp-block-cta-form--demo\">\n\t\t\t\t<div class=\"cta-form__container\">\n\t\t\t\t\t\t\t\t\t\t<header class=\"cta-form__header\">\n\t\t\t\t\t\t<div class=\"cta-form__title headline-medium\">Efficient Social Media Communications With Swat.io<\/div>\t\t\t\t\t\t\n\t\t\t\t\t<\/header>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<footer class=\"cta-form__footer\">\n\t\t\t\t\t\t<a class=\"cta-form__button button button--primary\" href=\"https:\/\/swat.io\/en\/pricing\/\">Start a free trial<\/a>\t\t\t\t\t\t\t\n\t\t\t\t\t<\/footer>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t","protected":false},"excerpt":{"rendered":"<p>Whether Facebook, Instagram or Twitter, every social network has its strengths. Wouldn\u2019t it be great if you could use all\u2026<\/p>\n","protected":false},"author":59,"featured_media":14425,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[509],"tags":[69,47],"class_list":["entry","entry--post"],"_links":{"self":[{"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/posts\/14430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/comments?post=14430"}],"version-history":[{"count":13,"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/posts\/14430\/revisions"}],"predecessor-version":[{"id":35453,"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/posts\/14430\/revisions\/35453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/media\/14425"}],"wp:attachment":[{"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/media?parent=14430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/categories?post=14430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/tags?post=14430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}