Which key figures are truly significant?<\/h2>\n\n\n\n
Relevant key figures are the basis of every analysis and comparison in Social Media Marketing<\/b>. Among other numbers, your follower count is highly important \u2013 but a large number of followers is only useful if you manage to keep them active and engaged over a long period of time. This is where the Engagement Rate or Interaction Rate<\/b> comes into play. For your content planning, the Publication Rate (posts per week or per day, respectively) is most informative.<\/p>\n\n\n\n
Apart from the Social Media Engagement Rate, there are a number of other interesting KPIs, from Post Reach all the way to Conversion Rate. In order to keep this blog post clear and concise, we have focused on a small number of key factors.<\/p>\n\n\n\t\t\n\t\t\t
We tell you more about the most important Social Media key figures and KPIs for a thorough analysis in our blog post \u201c25 Social Media Key Figures You Must Know”.<\/a><\/p>\n\n\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\n\n\n Despite all their scandals in recent history, Facebook still plays a major part in every Social Media Strategy<\/b>. This is illustrated by the following numbers:<\/p>\n\n\n\n The Publication Rate on Facebook differs significantly by industry. In the beginning of 2022, Rival IQ compared the average posts-per-week rate among 12 different industries and arrived at the following conclusions.<\/p>\n\n\n If your company is not a media company, you can therefore use an average publication rate of 3 to 7 posts per week as a guideline<\/strong>. The publication rate increased slightly compared to the previous year.<\/p>\n\n\n\n So how often is often enough? Here, recommendations range from 1 – 2 times to 5 times a day<\/strong>. Which frequency is best in your case can only be found out through trial and error.<\/p>\n\n\n\n But no matter what result you come to, quality is more important than quantity<\/strong>. Post less frequently and make sure that your posts encourage interaction with your community.<\/p>\n\n\n\n A large follower count and impressive Publication Rate count only for little, if nobody reacts to your posts. This is why the so-called Engagement Rate, or Interaction Rate, is one of the most important key figures<\/b> in Social Media Marketing analyses. You can calculate it by dividing the average number of interactions per post by the number of your followers.<\/p>\n\n\n\n Here too, Rival IQ\u2019s results for Facebook are very clear:<\/p>\n\n\n Compared to the previous year, the interaction rate has decreased.<\/p>\n\n\n\n In times of shrinking organic reach, paid ads have been gaining traction and quickly become a set part of every successful Facebook Marketing strategy<\/b>. In this context, knowing what a good Click-Through Rate is<\/b>, is key. Wordstream answers this question as follows:<\/p>\n\n\n The average Conversion Rate per industry looks as follows:<\/p>\n\n\n You are new to Social Media Monitoring? You find everything you need to know to get started successfully in our \u201cBeginner’s Guide to Social Media Monitoring<\/a>\u201d. Download it now for free!<\/p>\n\n\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\n\n\t\t\n\t\t\tUp-to-date numbers for relevant Social Media Platforms<\/h2>\n\n\n\n
Facebook User Number<\/h3>\n\n\n\n
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Facebook Posts per Week<\/h3>\n\n\n\n
![\"\"](\"https:\/\/swat.io\/wp-content\/uploads\/2022\/08\/2022-social-media-industry-benchmark-facebook-posts-per-week-1080x718.png\")
<\/figure>\n<\/div>\n\n\nFacebook Engagement Rate<\/h3>\n\n\n\n
![\"\"](\"https:\/\/swat.io\/wp-content\/uploads\/2022\/08\/2022-social-media-industry-benchmark-facebook-engagement-1080x718.png\")
<\/figure>\n<\/div>\n\n\nBenchmarks for Facebook Ads<\/h3>\n\n\n\n
![\"Benchmarks](\"https:\/\/swat.io\/wp-content\/uploads\/2019\/03\/benchmarks-facebook-ctr-swatio.png\")
![\"Benchmarks](\"https:\/\/swat.io\/wp-content\/uploads\/2019\/03\/benchmarks-facebook-conversion-rate-swatio.png\")