{"id":4143,"date":"2017-11-30T06:00:33","date_gmt":"2017-11-30T06:00:33","guid":{"rendered":"https:\/\/blog.swat.io\/?p=4143"},"modified":"2022-03-23T15:32:54","modified_gmt":"2022-03-23T13:32:54","slug":"how-to-set-up-your-instagram-business-account","status":"publish","type":"post","link":"https:\/\/swat.io\/en\/learn\/how-to-set-up-your-instagram-business-account\/","title":{"rendered":"How to Set up Your Instagram Business Account"},"content":{"rendered":"\n

With the advent of social media channels, the impact of visual content has increased in popularity in the past decade. Many brands still struggle to understand how visuals can help capture their audience\u2019s attention. After being bought by Facebook for $1 billion in 2012, Instagram has gone from photo-sharing app to powerful social media network that connects to people through \u201cwow\u201d visual content.<\/p>\n\n\n\n

In the following lines, we will talk more about the importance of setting up an Instagram business account. Keep reading to learn why it matters for business, and how to use an Instagram business account to increase your brand\u2019s visibility online.<\/p>\n\n\n\n

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Benefits of setting up your Instagram for Business account<\/h3>\n\n\n\n

As of September 2017, Instagram has 800+ million monthly active users, according to Statista<\/a>. In terms of ROI, Instagram provides a 40.1%<\/a> return on investment to brand and businesses. What benefits could you reap from setting up an Instagram for Business account? We\u2019ve detailed them below.<\/p>\n\n\n\n

With a business account, your followers will see a \u201cContact\u201d button when they access your profile. If they click on it, they\u2019ll be invited to perform certain actions such as call you, email you or find you on the map.<\/p>\n\n\n\n

Access to Instagram Analytics is yet another reason you should switch to a business account on Instagram. Insights is Instagram\u2019s analytics section that only becomes available to users with a business account. Use them to analyze how your content is performing and if it relates to your target audience. Check analytics for reach, follower rate, and impressions within a specified period of time, and use the data for better targeting of your audience.<\/p>\n\n\n\t\t\n\t\t\t

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