{"id":4867,"date":"2025-05-06T10:13:14","date_gmt":"2025-05-06T08:13:14","guid":{"rendered":"https:\/\/blog.swat.io\/?p=4867&#038;v=1746519221"},"modified":"2025-05-08T08:53:54","modified_gmt":"2025-05-08T06:53:54","slug":"images-guide-social-media","status":"publish","type":"post","link":"https:\/\/swat.io\/en\/manage\/images-guide-social-media\/","title":{"rendered":"Social Media Image Sizes 2025 \u2013 All Sizes and Dimensions at a Glance"},"content":{"rendered":"\n<p>The following applies to the vast majority of social media platforms today: no post without a picture or video. In order for your content to attract attention and motivate interaction, it needs visual media.<\/p>\n\n\n\n<p>However, if you want to use the potential of images, it&#8217;s not just the content that matters, but also the quality of your images. This includes ensuring that they are not blurred, cut off at the edges or distorted. But&nbsp;<strong>what is the<\/strong>&nbsp;<strong>ideal size for a carousel post on Instagram or a hero banner on LinkedIn<\/strong>? With our infographic, you have all the important social media image sizes at a glance and can thus ensure&nbsp;<a href=\"https:\/\/swat.io\/en\/strategize\/how-to-create-unified-image-on-social-media\/\" target=\"_blank\" rel=\"noreferrer noopener\">a consistent brand image on your social media channels<\/a>. Ideal for reference or printed out as a cheat sheet on your office wall. In any case, indispensable for a successful social media presence in 2025.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Image sizes for social media 2025<\/h2>\n\n\n\n<p><strong>You can optimize your company&#8217;s social media presence<\/strong>&nbsp;with meaningful images in the right size. This starts with the profile picture and includes posts as well as stories or images for events.<\/p>\n\n\n\t\t\n\t\t\t<div class=\"wp-block-advice\">\n\t\t\t\t<div class=\"advice__inner\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"advice__text text text-rich\">\n\t\t\t\t\t\t\n\n<p>In this blog post, cover all image sizes network by network. Would you rather have all dimensions at a glance? Open our\u00a0<a href=\"https:\/\/swat.io\/wp-content\/uploads\/2025\/05\/Social-Media-Sizes-Cheat-Sheet-2025-EN-swat.io_.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">social media image overview<\/a>\u00a0as a pdf now!<\/p>\n\n\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\n\n\n<h3 class=\"wp-block-heading\"><strong>Image sizes for Instagram<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/swat.io\/wp-content\/uploads\/2025\/05\/Social-Media-Sizes-EN-Instagram.webp\" alt=\"\" class=\"wp-image-51913\"\/><\/figure>\n<\/div>\n\n\n<p><strong>Profile picture:<\/strong>&nbsp;320 x 320 pixels<\/p>\n\n\n\n<p>Like many platforms, Instagram crops your profile picture in a circle. Keep this in mind when choosing. Make sure your photos are well lit and focus on the essentials. For&nbsp;<strong>brands, a logo or a design with the brand name is ideal.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1045\" height=\"318\" src=\"https:\/\/swat.io\/wp-content\/uploads\/2025\/03\/image-3.png\" alt=\"\" class=\"wp-image-51168\" srcset=\"https:\/\/swat.io\/wp-content\/uploads\/2025\/03\/image-3.png 1045w, https:\/\/swat.io\/wp-content\/uploads\/2025\/03\/image-3-750x228.png 750w, https:\/\/swat.io\/wp-content\/uploads\/2025\/03\/image-3-640x195.png 640w, https:\/\/swat.io\/wp-content\/uploads\/2025\/03\/image-3-300x91.png 300w\" sizes=\"(max-width: 1045px) 100vw, 1045px\" \/><\/figure>\n<\/div>\n\n\n<p><strong>Posts:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Square: 1200 x 1200 pixels<\/li>\n\n\n\n<li>Landscape format: 1080 x 566 pixels<\/li>\n\n\n\n<li>Vertical: 1080 x 1350 pixels<\/li>\n<\/ul>\n\n\n\n<p>These sizes apply to both&nbsp;<strong>conventional Instagram posts and carousels<\/strong>.<\/p>\n\n\n\n<p><strong>Tip:<\/strong>&nbsp;Make sure there is a common thread in the content and look of carousels. Ideally, the individual images should also match in terms of color, lighting, filters, etc. You can use carousels to present product lines, tell stories or show step-by-step tutorials.<\/p>\n\n\n\n<center><blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DEpm9gnT6BX\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DEpm9gnT6BX\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DEpm9gnT6BX\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Red Wing Shoes (@redwingshoes)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/center>\n\n\n\n<p><strong>Reels:<\/strong>&nbsp;1080 x 1920 pixels<\/p>\n\n\n\n<p><strong>Story:<\/strong>&nbsp;1080 x 1920 pixels (for full screen mode)<\/p>\n\n\n\n<p><strong>Cover for story highlights<\/strong>: 1200 x 1200 pixels. Again, remember that Instagram will crop the cover in a circle.<\/p>\n\n\n\n<p><strong>Instagram Ads:<\/strong><\/p>\n\n\n\n<p>For Instagram ads, you can upload images with a width of 320 to 1080 pixels and an aspect ratio of 1.91:1 to 4:5.<\/p>\n\n\n\n<p>We recommend the following sizes.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Landscape format:&nbsp;<\/strong>1080 x 566 pixels<\/li>\n\n\n\n<li><strong>Square:&nbsp;<\/strong>1080 x 1080 pixels<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Image sizes for Facebook<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/swat.io\/wp-content\/uploads\/2025\/05\/Social-Media-Sizes-EN-Facebook.webp\" alt=\"\" class=\"wp-image-51911\"\/><\/figure>\n<\/div>\n\n\n<p><strong>Profile picture:<\/strong>&nbsp;170 x 170 px<\/p>\n\n\n\n<p><strong>Cover photo:&nbsp;<\/strong>851 x 315 pixels<\/p>\n\n\n\n<p>Images are displayed on the desktop with a size of 820 x 312 pixels and on the mobile device with a size of 640 x 360 pixels. So you have to find the best compromise.<\/p>\n\n\n\n<p>The fastest way to load images is as an sRGB JPG file with 851 x 315 pixels and a size of less than 100 kilobytes.<\/p>\n\n\n\n<p><strong>Tip:&nbsp;<\/strong>If your profile or cover picture contains text or a logo, you can improve the quality with a PNG file. If you decide to optimize for mobile devices, remember that the top and bottom will be cut off on the desktop.<\/p>\n\n\n\n<p><strong>Posts:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Square<\/strong>: 1080 x 1080 pixels<\/li>\n\n\n\n<li><strong>Portrait<\/strong>: 1080 x 1350 pixels<\/li>\n\n\n\n<li><strong>Landscape format<\/strong>: 1080 x 608 pixels<\/li>\n<\/ul>\n\n\n\n<p><strong>Tip:&nbsp;<\/strong>We recommend that you post&nbsp;<strong>images in portrait format<\/strong>&nbsp;because they attract more attention this way.<\/p>\n\n\n\n<p><strong>Carousel images:<\/strong>&nbsp;1200 x 1200 pixels<\/p>\n\n\n\n<p><strong>Story images:<\/strong>&nbsp;1080 x 1920<\/p>\n\n\n\n<p><strong>Story cover:<\/strong>&nbsp;1200 x 1200 pixels<\/p>\n\n\n\n<p><strong>Video post:<\/strong>&nbsp;1200 x 720 pixels<\/p>\n\n\n\n<p><strong>Event image:<\/strong>&nbsp;1920 x 1080 pixels<\/p>\n\n\n\n<p>You can only select one image for each event. However, this will be displayed differently depending on the end device. Move the&nbsp;<strong>most important content to the center<\/strong>. This prevents them from being cut off. Event photos are displayed in the newsfeed in the dimensions 470 x 174 pixels.<\/p>\n\n\n\n<p><strong>Facebook Ads<\/strong><\/p>\n\n\n\n<p>Facebook offers you a wide range of ads to help you achieve greater reach. Image sizes also play an important role here:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ads in the Facebook feed:&nbsp;<\/strong>600 x 600 pixels to 1440 x 1440 pixels. Aspect ratio: 1.91:1 to 1:1.<\/li>\n\n\n\n<li><strong>Ads in the right-hand column (desktop only):&nbsp;<\/strong>at least 1080 x 1080 pixels. Aspect ratio: 1:1.<\/li>\n\n\n\n<li><strong>Ads in Facebook Marketplace:&nbsp;<\/strong>at least 1080 x 1080 pixels. Aspect ratio: 1:1.<\/li>\n\n\n\n<li><strong>Ads in search:&nbsp;<\/strong>600 x 600 pixels &#8211; 1080 x 1080 pixels. Aspect ratio: 1.91:1 to 1:1.<\/li>\n\n\n\n<li><strong>Image sizes for Sponsored Messages:<\/strong>&nbsp;at least 1080 x 1080 pixels. Aspect ratio: 1.91:1 to 1:1.<\/li>\n\n\n\n<li><strong>Ads in the Messenger inbox:&nbsp;<\/strong>at least 1080 x 1080 pixels. Aspect ratio: 1:1.<\/li>\n\n\n\n<li><strong>Ads in Messenger Stories:&nbsp;<\/strong>at least 1080 x 1080 pixels. Aspect ratio: 9:16.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Image sizes for TikTok<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1898\" height=\"1904\" src=\"https:\/\/swat.io\/wp-content\/uploads\/2025\/05\/Social-Media-Sizes-EN-TikTok.webp\" alt=\"\" class=\"wp-image-51922\" srcset=\"https:\/\/swat.io\/wp-content\/uploads\/2025\/05\/Social-Media-Sizes-EN-TikTok.webp 1898w, https:\/\/swat.io\/wp-content\/uploads\/2025\/05\/Social-Media-Sizes-EN-TikTok-748x750.webp 748w, https:\/\/swat.io\/wp-content\/uploads\/2025\/05\/Social-Media-Sizes-EN-TikTok-1077x1080.webp 1077w, https:\/\/swat.io\/wp-content\/uploads\/2025\/05\/Social-Media-Sizes-EN-TikTok-150x150.webp 150w, https:\/\/swat.io\/wp-content\/uploads\/2025\/05\/Social-Media-Sizes-EN-TikTok-1531x1536.webp 1531w, https:\/\/swat.io\/wp-content\/uploads\/2025\/05\/Social-Media-Sizes-EN-TikTok-1080x1083.webp 1080w, https:\/\/swat.io\/wp-content\/uploads\/2025\/05\/Social-Media-Sizes-EN-TikTok-640x642.webp 640w, https:\/\/swat.io\/wp-content\/uploads\/2025\/05\/Social-Media-Sizes-EN-TikTok-300x301.webp 300w\" sizes=\"(max-width: 1898px) 100vw, 1898px\" \/><\/figure>\n<\/div>\n\n\n<p><strong>Profile picture:<\/strong>&nbsp;200 x 200 pixels<\/p>\n\n\n\n<p><strong>Videos:<\/strong>&nbsp;1080 x 1920 pixels (aspect ratio: 9:16)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Image sizes for LinkedIn<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/swat.io\/wp-content\/uploads\/2025\/05\/Social-Media-Sizes-EN-Linkedin.webp\" alt=\"\" class=\"wp-image-51916\"\/><\/figure>\n<\/div>\n\n\n<p><strong>Profile picture:<\/strong>&nbsp;400 x 400 pixels (recommended, max. 7680 x 4320 pixels)<\/p>\n\n\n\n<p><strong>Personal cover picture:<\/strong>&nbsp;1584 x 396 pixels (aspect ratio: 4:1)<\/p>\n\n\n\n<p><strong>Company profile picture:<\/strong>&nbsp;300 x 300 pixels<\/p>\n\n\n\n<p><strong>Company page cover picture:<\/strong>&nbsp;1128 x 191 pixels<\/p>\n\n\n\n<p><strong>Tip:&nbsp;<\/strong>Consider the profile picture and cover picture or header as a unit. You can use text for the cover image. For example, add a claim or key message to your logo. It is important that you do not overload the banner. Minimalist compositions look more professional.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1206\" height=\"280\" src=\"https:\/\/swat.io\/wp-content\/uploads\/2025\/03\/image-4.png\" alt=\"\" class=\"wp-image-51181\" srcset=\"https:\/\/swat.io\/wp-content\/uploads\/2025\/03\/image-4.png 1206w, https:\/\/swat.io\/wp-content\/uploads\/2025\/03\/image-4-750x174.png 750w, https:\/\/swat.io\/wp-content\/uploads\/2025\/03\/image-4-1080x251.png 1080w, https:\/\/swat.io\/wp-content\/uploads\/2025\/03\/image-4-640x149.png 640w, https:\/\/swat.io\/wp-content\/uploads\/2025\/03\/image-4-300x70.png 300w\" sizes=\"(max-width: 1206px) 100vw, 1206px\" \/><\/figure>\n<\/div>\n\n\n<p><strong>\u201cLife\u201d tab image:<\/strong>&nbsp;1128 x 191 pixels<\/p>\n\n\n\n<p><strong>Custom module image in the \u201cLife\u201d tab:<\/strong>&nbsp;502 x 282 pixels<\/p>\n\n\n\n<p><strong>Company images in the \u201cLife\u201d tab:<\/strong>&nbsp;900 x 600 pixels<\/p>\n\n\n\n<p><strong>Good to know:<\/strong>&nbsp;Life tabs are available as soon as career pages have been added to a LinkedIn page. They serve to provide an insight into the corporate culture.<\/p>\n\n\n\n<p><strong>Square logo:<\/strong>&nbsp;At least 60 x 60 pixels<\/p>\n\n\n\n<p><strong>Image size for regular LinkedIn posts:<\/strong>&nbsp;1200 x 627 pixels (1.91:1 aspect ratio)<\/p>\n\n\n\n<p><strong>Image size for blog post link preview:<\/strong>&nbsp;1200 x 627 pixels<\/p>\n\n\n\n<p><strong>Image size for shared links:<\/strong>&nbsp;1200 x 627 pixels<\/p>\n\n\n\n<p><strong>LinkedIn ads<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Company logo for ads:<\/strong>&nbsp;100 x 100 pixels<\/li>\n\n\n\n<li><strong>Spotlight ads logo:<\/strong>&nbsp;100 x 100 pixels<\/li>\n\n\n\n<li><strong>Custom background image for Spotlight ads:<\/strong>&nbsp;300 x 250 pixels<\/li>\n\n\n\n<li><strong>Sponsored content:<\/strong>&nbsp;1200 x 627 pixels (aspect ratio: 1.91:1)<\/li>\n\n\n\n<li><strong>Carousel images for sponsored content:<\/strong>&nbsp;1080 x 1080 pixels (1:1)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Image sizes for YouTube<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1898\" height=\"2056\" src=\"https:\/\/swat.io\/wp-content\/uploads\/2025\/05\/Social-Media-Sizes-EN-Youtube.webp\" alt=\"\" class=\"wp-image-51924\" srcset=\"https:\/\/swat.io\/wp-content\/uploads\/2025\/05\/Social-Media-Sizes-EN-Youtube.webp 1898w, https:\/\/swat.io\/wp-content\/uploads\/2025\/05\/Social-Media-Sizes-EN-Youtube-692x750.webp 692w, https:\/\/swat.io\/wp-content\/uploads\/2025\/05\/Social-Media-Sizes-EN-Youtube-997x1080.webp 997w, https:\/\/swat.io\/wp-content\/uploads\/2025\/05\/Social-Media-Sizes-EN-Youtube-1418x1536.webp 1418w, https:\/\/swat.io\/wp-content\/uploads\/2025\/05\/Social-Media-Sizes-EN-Youtube-1891x2048.webp 1891w, https:\/\/swat.io\/wp-content\/uploads\/2025\/05\/Social-Media-Sizes-EN-Youtube-1080x1170.webp 1080w, https:\/\/swat.io\/wp-content\/uploads\/2025\/05\/Social-Media-Sizes-EN-Youtube-640x693.webp 640w, https:\/\/swat.io\/wp-content\/uploads\/2025\/05\/Social-Media-Sizes-EN-Youtube-300x325.webp 300w\" sizes=\"(max-width: 1898px) 100vw, 1898px\" \/><\/figure>\n<\/div>\n\n\n<p><strong>Profile picture:<\/strong>&nbsp;800 x 800 pixels (displayed as a circle)<\/p>\n\n\n\n<p><strong>Channel banner:<\/strong>&nbsp;2048 x 1152 pixels (minimum, recommended: 2560 x 1440 pixels)<br><em>Important content should be in the safe area (1546 x 423 pixels)<\/em><\/p>\n\n\n\n<p><strong>Thumbnail:<\/strong>&nbsp;1280 x 720 pixels<\/p>\n\n\n\n<p><strong>Tip:<\/strong>&nbsp;Your thumbnail determines whether a person clicks on it or not. You have a good chance if the image shows people and emotions. Put text in the thumbnail that invites people to click, preferably sparingly and in large letters.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"744\" height=\"420\" src=\"https:\/\/swat.io\/wp-content\/uploads\/2025\/03\/image-5.png\" alt=\"\" class=\"wp-image-51183\" srcset=\"https:\/\/swat.io\/wp-content\/uploads\/2025\/03\/image-5.png 744w, https:\/\/swat.io\/wp-content\/uploads\/2025\/03\/image-5-640x361.png 640w, https:\/\/swat.io\/wp-content\/uploads\/2025\/03\/image-5-300x169.png 300w\" sizes=\"(max-width: 744px) 100vw, 744px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Image sizes for Pinterest<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/swat.io\/wp-content\/uploads\/2025\/05\/Social-Media-Sizes-EN-Pinterest.webp\" alt=\"\" class=\"wp-image-51918\"\/><\/figure>\n<\/div>\n\n\n<p><strong>Profile picture:<\/strong>&nbsp;165 x 165 pixels<\/p>\n\n\n\n<p><strong>Profile cover image:<\/strong>&nbsp;800 x 450 pixels<\/p>\n\n\n\n<p><strong>Pins:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Square: 1000 x 1000 pixels<\/li>\n\n\n\n<li>Standard: at least 800 x 450 pixels (2:3 recommended)<\/li>\n\n\n\n<li>Maximum file size: 20 MB<\/li>\n<\/ul>\n\n\n\n<p><strong>Pinterest collections:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1000 x 1000 pixels (1:1) or 1000 x 1500 pixels (2:3)<\/li>\n\n\n\n<li>Maximum file size: 10 MB<\/li>\n\n\n\n<li>Displayed with one main image above three smaller images<\/li>\n<\/ul>\n\n\n\n<p><strong>Story pins:<\/strong>&nbsp;1080 x 1920 pixels (aspect ratio: 9:16)<\/p>\n\n\n\n<p><strong>Pinterest Ads &amp; Carousels<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>App install ads:<\/strong>&nbsp;1000 x 1500 pixels (2:3)<\/li>\n\n\n\n<li><strong>Carousel pins:<\/strong>&nbsp;1000 x 1000 or 1000 x 1500 pixels (up to 5 images possible)<\/li>\n\n\n\n<li><strong>Shopping ads:<\/strong>&nbsp;1000 x 1500 pixels (2:3)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Image sizes for Bluesky<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/swat.io\/wp-content\/uploads\/2025\/05\/Social-Media-Sizes-EN-2025-Bluesky.webp\" alt=\"\" class=\"wp-image-51909\"\/><\/figure>\n<\/div>\n\n\n<p><strong>Profile picture:<\/strong>&nbsp;400 x 400 pixels<\/p>\n\n\n\n<p><strong>Banner image:<\/strong>&nbsp;1500 x 500 pixels<\/p>\n\n\n\n<p><strong>Post images:<\/strong>&nbsp;1200 x 720 pixels (aspect ratio: 16:9) to 1200 x 1500 pixels (aspect ratio: 4:5)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Image sizes for Threads<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/swat.io\/wp-content\/uploads\/2025\/05\/Social-Media-Sizes-EN-Threads.webp\" alt=\"\" class=\"wp-image-51920\"\/><\/figure>\n<\/div>\n\n\n<p><strong>Videos:<\/strong>&nbsp;1080 x 1920 pixels (9:16)<\/p>\n\n\n\n<p><strong>Profile picture:<\/strong>&nbsp;320 x 320 pixels<\/p>\n\n\n\n<p><strong>Post images:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Square: 1080 x 1080 pixels<\/li>\n\n\n\n<li>Portrait format: 1080 x 1350 pixels (4:5)<\/li>\n<\/ul>\n\n\n\t\t\n\t\t\t<div class=\"wp-block-advice\">\n\t\t\t\t<div class=\"advice__inner\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"advice__text text text-rich\">\n\t\t\t\t\t\t\n\n<p><em>Tip: Many social media marketers make the mistake of optimizing images so that they look great on desktop.<\/em>\u00a0<em>However, it is highly likely that most users will see them on a mobile device.<\/em>\u00a0<em>We therefore advise you to put yourself in the shoes of smartphone users when editing<\/em>.<\/p>\n\n\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\n\n\n<h2 class=\"wp-block-heading\">Quickly resize images to the right size &#8211; the best tools<\/h2>\n\n\n\n<p>Now that you have all the important social media image sizes for 2025, you can use the following&nbsp;<strong>tools to quickly get images into the right shape for social media<\/strong>. You often don&#8217;t even need the respective size specifications, you just need to insert your image into templates with the appropriate dimensions.<\/p>\n\n\n\t\t\n\t\t\t<div class=\"wp-block-advice\">\n\t\t\t\t<div class=\"advice__inner\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"advice__text text text-rich\">\n\t\t\t\t\t\t\n\n<p>Our checklist &#8220;<a href=\"https:\/\/swat.io\/en\/ebooks\/social-media-content-creation-checklist\/\">7 Steps for Social Media Content Your Audience Will Love<\/a>&#8221; contains valuable tips for successful content creation in social networks. Download it now for free!<\/p>\n\n\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\n\n\t\t\n\t\t\t<div class=\"wp-block-cta-download \">\n\t\t\t\n\t\t\t\t<div class=\"cta-download__head headline-medium\">Seven Steps for Creating Great Content<\/div>\t\t\t\t\t\t\t\t<div class=\"cta-download__text text text-rich\">\n\t\t\t\t\tUse our handy checklist to make sure you create social media content that hits the mark for your target audience! Discover which steps you need to take.\t\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<footer class=\"cta-download__footer\">\n\t\t\t\t\t\t<div class=\"wp-block-buttons\">\n\t\t\t\t\t\t\t<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/swat.io\/en\/ebooks\/social-media-content-creation-checklist\/\">Download now for free<\/a><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/footer>\n\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t\n\n\n<h3 class=\"wp-block-heading\">Canva<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.canva.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Canva<\/a>&nbsp;is an indispensable part of everyday working life for many social media managers. After all, even the free version of the software opens up countless possibilities for editing images simply yet effectively and creating professional-looking infographics. Features include the option to&nbsp;<strong>upload images and automatically optimize them for various social networks<\/strong>. You can then embellish them to your heart&#8217;s content. There is also an&nbsp;<strong>impressive selection of templates<\/strong>&nbsp;to choose from.<\/p>\n\n\n\n<p>Canva&#8217;s Magic Studio offers you innovative AI tools to edit and create images and videos. Very interesting: Magic Resize for intelligent resizing.<\/p>\n\n\n\n<p>Did you know that you can combine Canva and Swat.io to create posts? Simply link your Canva account and you can access it directly in Publisher.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Swat.io<\/h3>\n\n\n\n<p>You can also edit images and crop them to the right format in many\u00a0<a href=\"https:\/\/swat.io\/en\/features\/social-media-publishing\/\">social media tools such as Swat.io<\/a>. The correct sizes for different channels are already stored in the\u00a0<strong>Swat.io Post Composer<\/strong>. This means you can upload an image in the perfect format with just a few clicks, without having to use a separate tool for image editing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CapCut<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.capcut.com\/de-de\/\" target=\"_blank\" rel=\"noreferrer noopener\">CapCut<\/a> has established itself as the first port of call for video creation and editing for many social media managers who are active on Instagram and TikTok. However, you can also use the platform to edit images quickly and easily. An\u00a0<strong>AI-supported\u00a0<\/strong><a href=\"https:\/\/www.capcut.com\/de-de\/tools\/online-photo-editor\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>online image generator<\/strong><\/a>\u00a0is available for this purpose.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Adobe Express<\/h3>\n\n\n\n<p><a href=\"https:\/\/new.express.adobe.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adobe Express<\/a>, formerly Adobe Spark, is the&nbsp;<strong>counterpart to Canva<\/strong>. Both tools are very similar in terms of their scope of services and prices. Adobe Express also offers you numerous options for easily editing images and resizing them to the right size for various social media platforms. An extensive template library, AI functions and an intuitive drop-and-drag editor round off the overall package.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Stencil<\/h3>\n\n\n\n<p>Want to quickly create an appealing Instagram post or Facebook ad? No problem with&nbsp;<a href=\"https:\/\/getstencil.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Stencil<\/a>. The tool offers you&nbsp;<strong>more than 140 preset image sizes<\/strong>&nbsp;(you can also create your own, of course), millions of templates and attractive editing options. Simple and effective.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Keeping up to date with the right image sizes is worthwhile<\/h2>\n\n\n\n<p>Whether you resize your social media images to the right size using our infographic or use one of the tools presented for automatic resizing, either way you can ensure that your images are shown to their best advantage in the respective network. Keep yourself regularly informed about current image sizes, as the layouts of Instagram and the like change from time to time and so do the formats.<\/p>\n\n\n\t\t\n\t\t\t<div class=\"wp-block-advice\">\n\t\t\t\t<div class=\"advice__inner\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"advice__text text text-rich\">\n\t\t\t\t\t\t\n\n<p>Are you looking for a way to successfully publish and coordinate posts on different channels? With Swat.io, you can keep track of content planning and community management at all times.&nbsp;<a href=\"https:\/\/swat.io\/en\/pricing\/\" data-type=\"page\" data-id=\"46812\">Start a free trial now!<\/a><\/p>\n\n\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\n\n\t\t\n\t\t\t<div class=\"wp-block-cta-form wp-block-cta-form--demo\">\n\t\t\t\t<div class=\"cta-form__container\">\n\t\t\t\t\t\t\t\t\t\t<header class=\"cta-form__header\">\n\t\t\t\t\t\t<div class=\"cta-form__title headline-medium\">Efficient Social Media Communications With Swat.io<\/div>\t\t\t\t\t\t\n\t\t\t\t\t<\/header>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<footer class=\"cta-form__footer\">\n\t\t\t\t\t\t<a class=\"cta-form__button button button--primary\" href=\"https:\/\/swat.io\/en\/pricing\/\">Start a free trial<\/a>\t\t\t\t\t\t\t\n\t\t\t\t\t<\/footer>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t","protected":false},"excerpt":{"rendered":"<p>The following applies to the vast majority of social media platforms today: no post without a picture or video. In\u2026<\/p>\n","protected":false},"author":59,"featured_media":51934,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[508],"tags":[754,47],"class_list":["entry","entry--post"],"_links":{"self":[{"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/posts\/4867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/comments?post=4867"}],"version-history":[{"count":17,"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/posts\/4867\/revisions"}],"predecessor-version":[{"id":52004,"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/posts\/4867\/revisions\/52004"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/media\/51934"}],"wp:attachment":[{"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/media?parent=4867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/categories?post=4867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/tags?post=4867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}