{"id":49358,"date":"2024-10-22T09:17:17","date_gmt":"2024-10-22T07:17:17","guid":{"rendered":"https:\/\/swat.io\/?p=49358"},"modified":"2024-10-22T09:17:19","modified_gmt":"2024-10-22T07:17:19","slug":"find-social-media-trends","status":"publish","type":"post","link":"https:\/\/swat.io\/en\/strategize\/find-social-media-trends\/","title":{"rendered":"How to Find Social Media Trends"},"content":{"rendered":"\n

You don’t have to chase every trend as a social media manager. But you should be involved in social media trends relevant to you and your target group<\/strong>. The earlier, the better.<\/p>\n\n\n\n

In this article, you’ll find out how to stay up to date<\/strong> with new developments on TikTok, Instagram and co<\/strong>. We’ll show you the most important places to do your research and give you tips on successfully implementing current social media marketing trends.<\/p>\n\n\n\n

Why trends are becoming increasingly important in social media marketing<\/h2>\n\n\n\n

Social media has always been fast-moving. This is even truer today than it used to be. On TikTok, a video is sometimes enough to start a trend<\/strong> that spreads rapidly and dies down just as quickly.<\/p>\n\n\n\n

Brands that jump on the bandwagon in time achieve greater visibility, increase their awareness and boost their engagement rate.<\/strong> They also demonstrate that they are modern. This is particularly important if you want to appeal to a young target group.<\/p>\n\n\n\n

It also means that your company will quickly look old-fashioned if it uses outdated trends on social media.<\/p>\n\n\n\n

Finding social media trends<\/h2>\n\n\n\n

1. TikTok Creative Center<\/h3>\n\n\n\n

One of the most important places to go for trend research on TikTok is the TikTok Creative Center<\/a>. Here you can get an overview of the hashtags, songs, creators, and videos that are trending on the platform<\/strong>. You can filter by industry and region and define a time period.<\/p>\n\n\n\n

Under \u201cSee Analytics\u201d, you can even get information on user demographics. All this data helps you to find out whether a trend is relevant for you.<\/p>\n\n\n\n

The trend curve tells you whether a trend is still on the upswing or has already flattened out again.<\/p>\n\n\n

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2. Find TikTok sounds with playlists and the search function<\/h3>\n\n\n\n

Studies<\/a> show that sound is an important part of the TikTok experience for many users. While it is often perceived as a disruptive factor on other platforms, it is a scroll stopper on the short video platform. This works best with music that is trending on TikTok.<\/p>\n\n\n\n

You can also find popular sounds in the Creative Center. Alternatively, you can search in the following ways:<\/strong><\/p>\n\n\n\n