{"id":49456,"date":"2024-11-06T14:00:00","date_gmt":"2024-11-06T12:00:00","guid":{"rendered":"https:\/\/swat.io\/?p=49456"},"modified":"2024-11-06T15:10:47","modified_gmt":"2024-11-06T13:10:47","slug":"creating-social-media-videos","status":"publish","type":"post","link":"https:\/\/swat.io\/en\/publish\/creating-social-media-videos\/","title":{"rendered":"Creating Successful Social Media Videos: Tips for Beginners and the Camera-shy"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Whether on Instagram, Facebook, or TikTok,<strong> moving images achieve more reach and interaction than most other formats<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This means for companies that want to take off on social media: It&#8217;s high time to create videos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sounds complicated?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not if you keep a few basic things in mind. Here you can find out how to <strong>create successful social media videos with a minimum of technology.<\/strong> We also present tried-and-tested tips on how to motivate camera-shycolleagues to take part.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Action!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The right equipment for filming social media videos<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Not much is necessary for successful social media videos. But it should be well thought out.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Light<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The lighting determines whether your <strong>video looks friendly and professional <\/strong>or like a storage room.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you don&#8217;t want to shoot a horror movie, follow these tips:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Natural light is a good light source, especially in the morning and evening.<\/li>\n\n\n\n<li>Good lighting without conspicuous shadows is suitable for marketing videos that focus on one or two people. You can use a ring light for this. Alternatively, set up two light sources to the right and left behind or directly in front of the person filming.<\/li>\n\n\n\n<li>Of course, you can also work with shadows if you want to create a certain atmosphere, as in the following example. But keep in mind that shadows add drama to videos.<\/li>\n<\/ul>\n\n\n\n<center><blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DAiDlceqcq1\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DAiDlceqcq1\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Sieh dir diesen Beitrag auf Instagram an<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DAiDlceqcq1\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Ein Beitrag geteilt von WESTWING (@westwingcom)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/center>\n\n\n\n<p class=\"wp-block-paragraph\">Experiment with the lighting before you start. If you often film in the same place, create a <strong>setting that you can always fall back on.<\/strong><\/p>\n\n\n\t\t\n\t\t\t<div class=\"wp-block-advice\">\n\t\t\t\t<div class=\"advice__inner\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"advice__text text text-rich\">\n\t\t\t\t\t\t\n\n<p class=\"wp-block-paragraph\">Tip: Simple ring lights are an inexpensive and good light source for social media videos that you shoot in a fixed location. Set up at face height, they prevent shadows. You can achieve even more professional results with <a href=\"https:\/\/www.masterclass.com\/articles\/what-is-three-point-lighting-learn-about-the-lighting-technique-and-tips-for-the-best-three-point-lighting-setups\" target=\"_blank\" rel=\"noreferrer noopener\">3-point lighting<\/a>. However, you need three light sources for this.<\/p>\n\n\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\n\n\n<h3 class=\"wp-block-heading\">Audio<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Even the best lighting is of little use if the actors in your video sound like they&#8217;re sitting in a barrel. So invest in <strong>microphones for tutorials, interviews and all other social media videos in which speech plays a role<\/strong>. A clip-on microphone gives you freedom of movement. If you don&#8217;t have a microphone available, choose a room that is as quiet as possible.<\/p>\n\n\n\n<center><blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@swat.io\/video\/7408453003872685344\" data-video-id=\"7408453003872685344\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@swat.io\" href=\"https:\/\/www.tiktok.com\/@swat.io?refer=embed\" rel=\"noopener\">@swat.io<\/a> Wondering if you need a social media management tool? Answer these 5 questions and find out! If yes, Dennis, our sales manager, would love to chat! \ud83d\udcca\ud83d\udcac <a title=\"socialmediamanagementtool\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/socialmediamanagementtool?refer=embed\" rel=\"noopener\">#SocialMediaManagementTool<\/a> <a title=\"socialmediamarketing\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/socialmediamarketing?refer=embed\" rel=\"noopener\">#SocialMediaMarketing<\/a> <a title=\"socialmediamanagement\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/socialmediamanagement?refer=embed\" rel=\"noopener\">#SocialMediaManagement<\/a> <a target=\"_blank\" title=\"\u266c original sound - Swat.io\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7408453037805832992?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; Swat.io<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/center>\n\n\n\n<h3 class=\"wp-block-heading\">Camera\/Smartphone<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Camera or smartphone?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It depends.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For<strong> Instagram Reels, TikTok videos, and other authentic short videos<\/strong>, we recommend a smartphone for the following reasons:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It&#8217;s easier to use and you save money on external service providers.<\/li>\n\n\n\n<li>The smartphone look is a hallmark of platforms like TikTok. It is easy to achieve if you use a smartphone straight away.<\/li>\n\n\n\n<li>Even shy people know the feeling of being filmed by a smartphone. A camera, on the other hand, quickly seems scary.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, there are also cases where professional camera equipment and the professionals behind it make sense. If you want to create an image film and publish it on YouTube, for example.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tripod<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Holding a smartphone is one option, but a tripod is often a better one. This applies, for example, if you<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>film several scenes in one place and want to create seamless transitions.<\/li>\n\n\n\n<li>you want to film yourself and no second person is available.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">However, the positive effect of <a href=\"https:\/\/www.insta360.com\/blog\/tips\/what-is-a-gimbal.html\" target=\"_blank\" rel=\"noreferrer noopener\">gimbals<\/a> or similar additional devices for image stabilization is usually limited when filming with modern smartphones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Editing software<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For post-production of social media videos, an inexpensive app is enough to cut your video, add music and possibly make small image optimizations. Many tools have AI functions that allow you to replace a background and fade out distracting noises. Filters, animations, stickers, the choice is yours.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But remember: <strong>less is more<\/strong>. Overloaded videos often look less professional and are tiring to watch. Authenticity is also the trend. If you have the feeling that your playfulness is getting out of hand, get critical feedback.<\/p>\n\n\n\t\t\n\t\t\t<div class=\"wp-block-advice\">\n\t\t\t\t<div class=\"advice__inner\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"advice__text text text-rich\">\n\t\t\t\t\t\t\n\n<p class=\"wp-block-paragraph\"><em>Tip: Don&#8217;t know what to film? How about a few glimpses behind the scenes of your company? Whether it&#8217;s the introduction of your team, work processes, or the evening foosball tournament, behind-the-scenes videos require little effort and promote closeness between brands and their followers.<\/em><\/p>\n\n\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\n\n\n<center><blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@zotter_official\/video\/7216234031657028870\" data-video-id=\"7216234031657028870\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@zotter_official\" href=\"https:\/\/www.tiktok.com\/@zotter_official?refer=embed\" rel=\"noopener\">@zotter_official<\/a> Unser Max und unser Moritz haben die Probezeit \u00fcberstanden! <a title=\"roboter\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/roboter?refer=embed\" rel=\"noopener\">#roboter<\/a><a title=\"katze\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/katze?refer=embed\" rel=\"noopener\">#katze<\/a> <a title=\"zotter\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/zotter?refer=embed\" rel=\"noopener\">#zotter<\/a> <a title=\"schokolade\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/schokolade?refer=embed\" rel=\"noopener\">#schokolade<\/a> <a target=\"_blank\" title=\"\u266c Originalton  - Zotter Schokolade\" href=\"https:\/\/www.tiktok.com\/music\/Originalton-Zotter-Schokolade-7216284642571520774?refer=embed\" rel=\"noopener\">\u266c Originalton  &#8211; Zotter Schokolade<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/center>\n\n\n\n<h2 class=\"wp-block-heading\">The right place for filming social media videos<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sometimes you can&#8217;t choose the location.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you do, and if your video takes place in one place in particular, prefer<strong> tidy backgrounds that don&#8217;t<\/strong> distract<strong> from the actual action<\/strong>. Think about the light, see above.<\/p>\n\n\n\n<center> <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"youtube-content-blocker\" data-borlabs-cookie-content=\"PGlmcmFtZSB3aWR0aD0iNTYwIiBoZWlnaHQ9IjMxNSIgc3JjPSJodHRwczovL3d3dy55b3V0dWJlLW5vY29va2llLmNvbS9lbWJlZC9jYjVZcTZfalc0bz9zaT1XYVhBTjZFODhiTl9FcHZ1IiB0aXRsZT0iWW91VHViZSB2aWRlbyBwbGF5ZXIiIGZyYW1lYm9yZGVyPSIwIiBhbGxvdz0iYWNjZWxlcm9tZXRlcjsgYXV0b3BsYXk7IGNsaXBib2FyZC13cml0ZTsgZW5jcnlwdGVkLW1lZGlhOyBneXJvc2NvcGU7IHBpY3R1cmUtaW4tcGljdHVyZTsgd2ViLXNoYXJlIiByZWZlcnJlcnBvbGljeT0ic3RyaWN0LW9yaWdpbi13aGVuLWNyb3NzLW9yaWdpbiIgYWxsb3dmdWxsc2NyZWVuPjwvaWZyYW1lPg==\"><div class=\"brlbs-cmpnt-cb-preset-c brlbs-cmpnt-cb-youtube\"> <div class=\"brlbs-cmpnt-cb-thumbnail\" style=\"background-image: url('https:\/\/swat.io\/wp-content\/uploads\/borlabs-cookie\/1\/yt_cb5Yq6_jW4o_hqdefault.jpg')\"><\/div> <div class=\"brlbs-cmpnt-cb-main\"> <div class=\"brlbs-cmpnt-cb-play-button\"><\/div> <div class=\"brlbs-cmpnt-cb-content\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing a placeholder content from <strong>YouTube<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">More Information<\/a> <\/div> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: inherit\">Accept required service and unblock content<\/a> <\/div> <\/div> <\/div><\/div>\n<\/center>\n\n\n\t\t\n\t\t\t<div class=\"wp-block-advice\">\n\t\t\t\t<div class=\"advice__inner\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"advice__text text text-rich\">\n\t\t\t\t\t\t\n\n<p class=\"wp-block-paragraph\"><em>Tip: By using the same background for recurring content formats, you ensure recognition. Viewers can see at a glance whether it&#8217;s a yoga tutorial or a HIIT session.<\/em><\/p>\n\n\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\n\n\n<h2 class=\"wp-block-heading\">How to prepare for filming social media videos<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Good preparation<\/strong> is half the battle. This is especially true in the early days. If you have already taken the step to becoming a video pro, spontaneous filming is also an option.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Create a script.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Prepare a script.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depending on the video, this can be a <strong>storyboard that captures the scenes in the video<\/strong> or a sequence of keywords.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A storyboard can be created by hand or with a tool such as Canva. It does not have to meet high artistic standards. It is much more important that everyone involved understands it (art often gets in the way).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, create <strong>squares with sketches for the different scenes.<\/strong> <strong>Underneath,<\/strong> record<strong>the plot and text<\/strong> as well as notes on factors such as lighting.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Practice<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Rehearse video content. Shoot small sample clips that you can watch together with colleagues and\/or send to friends for feedback.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Practicing involves starting small. Start with simple, short clips before venturing into extended live videos.<\/p>\n\n\n\t\t\n\t\t\t<div class=\"wp-block-advice\">\n\t\t\t\t<div class=\"advice__inner\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"advice__text text text-rich\">\n\t\t\t\t\t\t\n\n<p class=\"wp-block-paragraph\"><em><strong>Important<\/strong>: Practicing content does not mean learning it by heart. On the contrary: If people recite memorized text in a video, the result quickly comes across as stiff. The same applies if you rehearse behind-the-scenes videos. It&#8217;s better to shoot several clips so that you can select and edit them at the end.<\/em><\/p>\n\n\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\n\n\n<h3 class=\"wp-block-heading\">Loosen up your body<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A<strong> relaxed body ensures a relaxed appearance<\/strong>. Breathing exercises, stretching or a short walk around the block can help to reduce tension.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">In front of the camera<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pay attention to your posture<\/strong> for convincing video appearances<strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Stand up straight, keep your shoulders back, and breathe deeply.<\/li>\n\n\n\n<li>Don&#8217;t cross your hands to avoid appearing defensive and don&#8217;t put them in your trouser pockets.<\/li>\n\n\n\n<li>Emphasize statements with sparing and natural gestures.<\/li>\n\n\n\n<li>Look calmly into the camera.<\/li>\n\n\n\n<li>Smile, preferably right at the beginning of your video. You&#8217;ll be surprised how big the difference is.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Not all that easy? We can reassure you. Very few people look totally relaxed in their first social media video. But maybe in their third, fifth or eighth. Say goodbye to the expectation of getting everything perfect straight away.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Motivating colleagues for social media videos<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Formulate clear goals and benefits<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Most people are more likely to move out of their comfort zone if they see a purpose in doing so.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So explain to your colleagues<strong> how and why your company benefits from social media videos.<\/strong> Show them as detailed a concept as possible for your video. That way, they know what they&#8217;re getting into. Create a pleasant, stress-free atmosphere in which filming is fun for everyone involved. Only film people if they agree to it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Offer training<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to shoot more elaborate video series and\/or image films for YouTube, <strong>training is worthwhile<\/strong>. Many professional coaches or cameramen offer their support for this. They are usually familiar with tips on how shy people can relax in front of the camera.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Start small<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s assume you&#8217;re not interested in image films. Instead, you want to regularly promote video content on Facebook, Instagram and\/or TikTok.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this case, it&#8217;s a good idea to <strong>start small.<\/strong> Start with videos in Stories, for example. The advantage: the video is only online for 24 hours. This argument often makes it easier for shy people to get in front of their smartphone.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Promote fun<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, some <strong>good news for introverts:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social media videos are fun, and more so as time goes on.<\/li>\n\n\n\n<li>You don&#8217;t have to be extroverted to be likeable in front of the camera.<\/li>\n\n\n\n<li>The first videos are never perfect and don&#8217;t have to be. A look at the early work of some famous YouTubers is enough to convince you of this.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tip<\/strong>: Organize challenges to see which of your colleagues or teams in your company creates the best social media video on a topic. An attractive prize is even more motivating.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Video marketing thrives on doing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Good preparation pays off. But then it&#8217;s time to get started. Because like so many things, <strong>social media videos get better and better over time.<\/strong> You get a better idea of what works and what doesn&#8217;t, the fun factor increases even with shy colleagues and the weekly Instagram clips become a pleasant routine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our tips will help you get off on the right foot right from the start.<\/p>\n\n\n\t\t\n\t\t\t<div class=\"wp-block-advice\">\n\t\t\t\t<div class=\"advice__inner\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"advice__text text text-rich\">\n\t\t\t\t\t\t\n\n<p class=\"wp-block-paragraph\"><em>Are you looking for the right tool to plan and publish your social media videos or have them published automatically? With Swat.io, you can sit back, relax and rely on our robust editorial calendar. Try it out now for free!<\/em><\/p>\n\n\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\n\n\t\t\n\t\t\t<div class=\"wp-block-cta-form wp-block-cta-form--demo\">\n\t\t\t\t<div class=\"cta-form__container\">\n\t\t\t\t\t\t\t\t\t\t<header class=\"cta-form__header\">\n\t\t\t\t\t\t<div class=\"cta-form__title headline-medium\">Efficient Social Media Communications With Swat.io<\/div>\t\t\t\t\t\t\n\t\t\t\t\t<\/header>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<footer class=\"cta-form__footer\">\n\t\t\t\t\t\t<a class=\"cta-form__button button button--primary\" href=\"https:\/\/swat.io\/en\/pricing\/\">Start a free trial<\/a>\t\t\t\t\t\t\t\n\t\t\t\t\t<\/footer>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t","protected":false},"excerpt":{"rendered":"<p>Whether on Instagram, Facebook, or TikTok, moving images achieve more reach and interaction than most other formats. This means for\u2026<\/p>\n","protected":false},"author":59,"featured_media":49452,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[370,60],"class_list":["entry","entry--post"],"_links":{"self":[{"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/posts\/49456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/comments?post=49456"}],"version-history":[{"count":2,"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/posts\/49456\/revisions"}],"predecessor-version":[{"id":49461,"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/posts\/49456\/revisions\/49461"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/media\/49452"}],"wp:attachment":[{"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/media?parent=49456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/categories?post=49456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/tags?post=49456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}