{"id":4972,"date":"2018-05-29T07:07:05","date_gmt":"2018-05-29T07:07:05","guid":{"rendered":"https:\/\/blog.swat.io\/?p=4972"},"modified":"2022-12-15T17:46:56","modified_gmt":"2022-12-15T15:46:56","slug":"benefits-of-facebook-business-manager","status":"publish","type":"post","link":"https:\/\/swat.io\/en\/advertise\/benefits-of-facebook-business-manager\/","title":{"rendered":"How to Benefit from Using Facebook Business Manager"},"content":{"rendered":"\t\t\n\t\t\t
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Facebook Business Manager is still available, but Meta is pushing the Business Suite. This could replace Business Manager altogether in the long run. If you start using Meta Business Suite right now, you may be one step ahead.<\/p>\n\n\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\n\n\n

Facebook Business Manager is the control centre for Facebook marketing activities. It gives you and your team the ability to manage all your pages and advertising accounts in one place. This includes detailed analysis and the assignment of different roles.<\/p>\n\n\n\n

The catch is: The tool is not easy to use. Therefore, it usually takes some time for beginners to get used to the many features of the Facebook Business Manager. Besides, there’s no going back. Once you have set up the Business Manager, you will have to use the tool to manage your pages in the future. But is it even worth it and if so, for whom?<\/p>\n\n\n\n

Here we would like to give you an overview of the advantages of the Facebook Business Manager<\/strong> and explain why it makes your Facebook marketing<\/a> more effective and convenient. We will also show you in a step by step guide how the setup works.<\/p>\n\n\n\n

The advantages of Facebook Business Manager at a glance<\/h2>\n\n\n\n

Access management for greater safety<\/h3>\n\n\n\n

Data security plays a central role in online marketing. Facebook Business Manager helps you protect information from unauthorized access, misuse and inappropriate handling by inexperienced employees.<\/strong><\/p>\n\n\n\n

You have the possibility to assign different roles and associated permissions to your employees in the tool. This allows you to determine individually who has access to which data and who is allowed to use which features<\/strong>.<\/p>\n\n\n\n

The Security Center in the Business Manager opens up further possibilities. Among other things, you can use the two-factor authentication. As a result, a security code is required each time a new device is accessed.<\/p>\n\n\n\n

Simple user administration through role distribution<\/h3>\n\n\n\n

There are two levels of role allocation in Facebook Business Manager:<\/p>\n\n\n\n

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  1. Basic rights include administrator access and employee access<\/a>.<\/li>\n\n\n\n
  2. Employees may be appointed page admins, page editors, page moderators, advertisers and page analysts in connection with the management of individual Facebook pages and advertising accounts.<\/li>\n<\/ol>\n\n\n\n

    Both levels work independently of each other. This means that site administrators do not have to be first-level administrators at the same time. In both cases, administrators have the most rights. Administrators for the Business Manager are not subject to any restrictions. Therefore, you should think carefully about whom you assign this role. A complete overview of the different roles and access permissions can be found here<\/a>.<\/p>\n\n\n\n

    The benefits of role allocation in Facebook Business Manager<\/strong> are clear:<\/p>\n\n\n\n