{"id":49779,"date":"2024-12-10T06:00:00","date_gmt":"2024-12-10T04:00:00","guid":{"rendered":"https:\/\/swat.io\/?p=49779"},"modified":"2024-12-09T18:53:50","modified_gmt":"2024-12-09T16:53:50","slug":"x-alternatives-bluesky-threads-mastodon","status":"publish","type":"post","link":"https:\/\/swat.io\/en\/learn\/x-alternatives-bluesky-threads-mastodon\/","title":{"rendered":"The Best X Alternative: Bluesky, Threads or Mastodon?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Following Donald Trump&#8217;s re-election victory, so many companies and celebrities have left X that the <strong>media are talking about an X-odus<\/strong>. The beneficiaries: <strong>Bluesky, Threads and Mastodon.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You ask yourself: Where should we move to? Do we need an X or Twitter alternative and if so, which one?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here we get to the bottom of these questions. We&#8217;ll explain<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>how <a href=\"https:\/\/swat.io\/en\/bluesky\/\" data-type=\"page\" data-id=\"43846\">Bluesky<\/a>, <a href=\"https:\/\/swat.io\/en\/learn\/threads-marketing-lena-hofmayr\/\" data-type=\"post\" data-id=\"48644\">Threads<\/a>, and Mastodon work,<\/li>\n\n\n\n<li>the areas in which they differ and<\/li>\n\n\n\n<li>what marketing potential they open up.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">When is an X alternative important?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Opinion leaders and decision-makers use X for discussion. NGOs and representatives of political organizations disseminate their messages or points of view. In the best cases, companies achieve reach by addressing multipliers. In addition, X was (and is) popular for customer service.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Accordingly, political and social organizations as well as media representatives, politicians, and other opinion leaders who <strong>have difficulties with Elon Musk&#8217;s course<\/strong> are looking for an X alternative.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For most commercial organizations, microblogging platforms are an <strong>optional addition, not a must-have in the marketing mix<\/strong>. Threads, Mastodon, and Bluesky offer different ways to increase your reach and gain fans and customers.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You&#8217;ll find out the best place to start trying them out in a moment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comparison of Bluesky, Threads and Mastodon<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bluesky, Threads, and Mastodon are <strong>short messaging and microblogging platforms<\/strong>. At first glance, all three resemble X.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That said, there are important differences, starting with size.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Size<\/h3>\n\n\n\n<div style=\"width:100%;height:0;padding-bottom:100%;position:relative;\"> <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"default\" data-borlabs-cookie-content=\"PGlmcmFtZSBzcmM9Imh0dHBzOi8vZ2lwaHkuY29tL2VtYmVkL3loWUdWUEZNa0RLb3F5Nzg2MSIgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgc3R5bGU9InBvc2l0aW9uOmFic29sdXRlIiBmcmFtZUJvcmRlcj0iMCIgY2xhc3M9ImdpcGh5LWVtYmVkIiBhbGxvd0Z1bGxTY3JlZW4+PC9pZnJhbWU+\"><div class=\"brlbs-cmpnt-cb-preset-a\"> <p class=\"brlbs-cmpnt-cb-description\">Sie sehen gerade einen Platzhalterinhalt von <strong>Standard<\/strong>. Um auf den eigentlichen Inhalt zuzugreifen, klicken Sie auf den Button unten. Bitte beachten Sie, dass dabei Daten an Drittanbieter weitergegeben werden.<\/p> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Inhalt entsperren<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: none\">Erforderlichen Service akzeptieren und Inhalte entsperren<\/a> <\/div> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">Weitere Informationen<\/a> <\/div><\/div><\/div><p><a href=\"https:\/\/giphy.com\/gifs\/YellowstoneTV-paramount-network-yellowstone-yellowstonetv-yhYGVPFMkDKoqy7861\" target=\"_blank\" rel=\"noopener\">via GIPHY<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bluesky, Threads, and Mastodon <strong>differ considerably in terms of the number of monthly active users<\/strong>. None of the three platforms can yet keep up with X.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Threads is closest on the heels of the former Twitter, which is certainly also due to the fact that the network is closely linked to Instagram. This makes it easy for newcomers to open an account.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For a long time, an invite code was required to open an account on Bluesky. This has since changed and the platform has been growing rapidly since the election in the USA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The highest entry barriers are on Mastodon. If you want to have a say or post here, you first have to familiarize yourself with the structure of the network and its servers.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Network<\/td><td>X<\/td><td>Bluesky<\/td><td>Threads<\/td><td>Mastodon<\/td><\/tr><tr><td>monthly active users<\/td><td>approx. 650 mio.<\/td><td>approx. 24 mio.<\/td><td>approx. 275 mio.<\/td><td>approx. 15,5 mio.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Important<\/strong>: Due to high fluctuations and different statements, figures on the size of X should be treated with caution.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Functionality<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mastodon<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mastodon is a decentralized social network founded by Eugen Rochko in 2016. In contrast to centralized platforms such as X, it <strong>consists of a large number of independent servers<\/strong> that are managed by different operators. Users can join a server or run their own.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some servers offer open-topic discussion rooms, while others specialize in specific areas of interest, industries or geographical regions.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"519\" src=\"https:\/\/swat.io\/wp-content\/uploads\/2024\/12\/bluesky-threads-mastodon-vergleich-funktionsweise-mastodon-1080x519.png\" alt=\"\" class=\"wp-image-49770\" srcset=\"https:\/\/swat.io\/wp-content\/uploads\/2024\/12\/bluesky-threads-mastodon-vergleich-funktionsweise-mastodon-1080x519.png 1080w, https:\/\/swat.io\/wp-content\/uploads\/2024\/12\/bluesky-threads-mastodon-vergleich-funktionsweise-mastodon-750x361.png 750w, https:\/\/swat.io\/wp-content\/uploads\/2024\/12\/bluesky-threads-mastodon-vergleich-funktionsweise-mastodon-1536x739.png 1536w, https:\/\/swat.io\/wp-content\/uploads\/2024\/12\/bluesky-threads-mastodon-vergleich-funktionsweise-mastodon-640x308.png 640w, https:\/\/swat.io\/wp-content\/uploads\/2024\/12\/bluesky-threads-mastodon-vergleich-funktionsweise-mastodon-300x144.png 300w, https:\/\/swat.io\/wp-content\/uploads\/2024\/12\/bluesky-threads-mastodon-vergleich-funktionsweise-mastodon.png 1896w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">To use Mastodon, you <strong>register on a server<\/strong>. This decision influences what content appears in your timeline and how easily you can network with others. Nevertheless, you can still interact with all Mastodon users across servers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also important:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A post is called a \u201ctoot\u201d on Mastodon and a repost is called a \u201cboost\u201d.<\/li>\n\n\n\n<li>Messages are arranged chronologically instead of by an algorithm.<\/li>\n\n\n\n<li>Mastodon is based on open-source software. The source code is publicly available.<\/li>\n\n\n\n<li>There are two timelines:\n<ul class=\"wp-block-list\">\n<li><strong>Local timeline<\/strong>: all posts from accounts on the server<\/li>\n\n\n\n<li><strong>Federated timeline<\/strong>: all posts from people you follow and all posts from people they follow<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\t\t\n\t\t\t<div class=\"wp-block-advice\">\n\t\t\t\t<div class=\"advice__inner\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"advice__text text text-rich\">\n\t\t\t\t\t\t\n\n<p class=\"wp-block-paragraph\"><strong><em>Good to know: What is the Fediverse?<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>The Fediverse is a federation of social networks.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>The concept behind it: Users of a social media platform in the Fediverse can exchange information with users on other platforms without having to open an account there. This works through communication protocols that connect the individual platforms. Mastodon has been a member of the Fediverse for some time. There are now also links between the Fediverse and Bluesky as well as threads.<\/em><\/p>\n\n\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\n\n\n<p class=\"wp-block-paragraph\"><strong>Bluesky<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bluesky was founded by former Twitter CEO Jack Dorsey. Similar to Mastodon, it is a decentralized network with multiple platforms. Instead of being subject to an algorithm, users can <strong>choose between different algorithms and create their own algorithms<\/strong>. This means you have several feeds to choose from. The platform also looks and feels very similar to X.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1080\" height=\"627\" src=\"https:\/\/swat.io\/wp-content\/uploads\/2024\/12\/bluesky-threads-mastodon-vergleich-funktionsweise-bluesky-1080x627.png\" alt=\"\" class=\"wp-image-49768\" srcset=\"https:\/\/swat.io\/wp-content\/uploads\/2024\/12\/bluesky-threads-mastodon-vergleich-funktionsweise-bluesky-1080x627.png 1080w, https:\/\/swat.io\/wp-content\/uploads\/2024\/12\/bluesky-threads-mastodon-vergleich-funktionsweise-bluesky-750x435.png 750w, https:\/\/swat.io\/wp-content\/uploads\/2024\/12\/bluesky-threads-mastodon-vergleich-funktionsweise-bluesky-1536x891.png 1536w, https:\/\/swat.io\/wp-content\/uploads\/2024\/12\/bluesky-threads-mastodon-vergleich-funktionsweise-bluesky-640x371.png 640w, https:\/\/swat.io\/wp-content\/uploads\/2024\/12\/bluesky-threads-mastodon-vergleich-funktionsweise-bluesky-300x174.png 300w, https:\/\/swat.io\/wp-content\/uploads\/2024\/12\/bluesky-threads-mastodon-vergleich-funktionsweise-bluesky.png 1572w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">By now you can register at <a href=\"https:\/\/bsky.app\/\" target=\"_blank\" rel=\"noopener\">https:\/\/bsky.app\/<\/a> and open an account.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Threads<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Threads is Meta&#8217;s alternative to X. To actively use the platform, you need an Instagram account. The advantage: you can <strong>copy information in your bio and contacts from your Instagram profile<\/strong>. This also means that you don&#8217;t have to start from scratch as a newcomer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recently, Threads also gave you the option of <strong>creating your own feeds<\/strong> (custom feeds). For example, you can create a feed specifically for winter fashion or soccer.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"905\" height=\"905\" src=\"https:\/\/swat.io\/wp-content\/uploads\/2024\/12\/bluesky-threads-mastodon-vergleich-custom-feed-threads.png\" alt=\"\" class=\"wp-image-49766\" srcset=\"https:\/\/swat.io\/wp-content\/uploads\/2024\/12\/bluesky-threads-mastodon-vergleich-custom-feed-threads.png 905w, https:\/\/swat.io\/wp-content\/uploads\/2024\/12\/bluesky-threads-mastodon-vergleich-custom-feed-threads-750x750.png 750w, https:\/\/swat.io\/wp-content\/uploads\/2024\/12\/bluesky-threads-mastodon-vergleich-custom-feed-threads-150x150.png 150w, https:\/\/swat.io\/wp-content\/uploads\/2024\/12\/bluesky-threads-mastodon-vergleich-custom-feed-threads-640x640.png 640w, https:\/\/swat.io\/wp-content\/uploads\/2024\/12\/bluesky-threads-mastodon-vergleich-custom-feed-threads-300x300.png 300w\" sizes=\"(max-width: 905px) 100vw, 905px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3. Formats<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><\/td><td>X<\/td><td>Bluesky<\/td><td>Threads<\/td><td>Mastodon<\/td><\/tr><tr><td> Text post<\/td><td><strong>Yes<\/strong><br>(280 characters max)<\/td><td><strong>Yes<\/strong><br>(300 characters max)<\/td><td><strong>Yes<\/strong><br>(500 characters max)<\/td><td><strong>Yes<\/strong><br>(500 characters max)<\/td><\/tr><tr><td>Image post<\/td><td><strong>Yes<\/strong><\/td><td><strong>Yes<\/strong><\/td><td><strong>Yes<\/strong><\/td><td><strong>Yes<\/strong><\/td><\/tr><tr><td>Link post<\/td><td><strong>Yes<\/strong><\/td><td><strong>Yes<\/strong><\/td><td><strong>Yes<\/strong><\/td><td><strong>Yes<\/strong><\/td><\/tr><tr><td>Video<\/td><td><strong>Yes<\/strong><\/td><td><strong><strong>Yes<\/strong><\/strong><\/td><td><strong>Yes<\/strong><\/td><td><strong>Yes<\/strong><\/td><\/tr><tr><td>Direct messages<\/td><td><strong>Yes<\/strong><\/td><td><strong>Yes<\/strong><\/td><td><strong>No<\/strong><\/td><td><strong>Yes<\/strong><\/td><\/tr><tr><td>Carousel post<\/td><td><strong>Yes<\/strong><\/td><td><strong>No<\/strong><\/td><td><strong>Yes<\/strong><\/td><td><strong>No<\/strong><\/td><\/tr><tr><td>Poll<\/td><td><strong>Yes<\/strong><\/td><td><strong>Yes<\/strong><\/td><td><strong>Yes<\/strong><\/td><td><strong>Yes<\/strong><\/td><\/tr><tr><td>Audio<\/td><td><strong>Yes<\/strong><\/td><td><strong>No<\/strong><\/td><td><strong>Yes<\/strong><\/td><td><strong>Yes<\/strong><\/td><\/tr><tr><td>Hashtags<\/td><td><strong>Yes<\/strong><\/td><td><strong>Yes<\/strong><\/td><td><strong>Yes<\/strong><\/td><td><strong>Yes<\/strong><\/td><\/tr><tr><td>Emojis<\/td><td><strong>Yes<\/strong><\/td><td><strong>Yes<\/strong><\/td><td><strong>Yes<\/strong><\/td><td><strong>Yes<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Good to know<\/strong>: Meta continues to drive the link between Instagram and Threads. This allows users to post Instagram posts and comments directly to Threads. <\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Target Group<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mastodon<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Due to its structure and because it is an open-source project, Mastodon is an oddity among the platforms presented here. In addition to users interested in technology, the platform primarily attracts people who are <strong>interested in discussing specific topics or passions<\/strong>. These are often niche topics. Mastodon also scores points with many people because of its high data protection standards and because it is not a commercial project.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bluesky<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In terms of content and users, Bluesky has the most similarities with X. <strong>Many decision-makers and opinion leaders can be found here, starting with journalists<\/strong>. Various companies have also switched from X to Bluesky in the recent past.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Similar to X, many discussions on Bluesky revolve around political and societal topics.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"723\" src=\"https:\/\/swat.io\/wp-content\/uploads\/2024\/12\/bluesky-threads-mastodon-vergleich-zielgruppe-threads-1080x723.png\" alt=\"\" class=\"wp-image-49775\" srcset=\"https:\/\/swat.io\/wp-content\/uploads\/2024\/12\/bluesky-threads-mastodon-vergleich-zielgruppe-threads-1080x723.png 1080w, https:\/\/swat.io\/wp-content\/uploads\/2024\/12\/bluesky-threads-mastodon-vergleich-zielgruppe-threads-750x502.png 750w, https:\/\/swat.io\/wp-content\/uploads\/2024\/12\/bluesky-threads-mastodon-vergleich-zielgruppe-threads-640x429.png 640w, https:\/\/swat.io\/wp-content\/uploads\/2024\/12\/bluesky-threads-mastodon-vergleich-zielgruppe-threads-300x201.png 300w, https:\/\/swat.io\/wp-content\/uploads\/2024\/12\/bluesky-threads-mastodon-vergleich-zielgruppe-threads.png 1280w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Threads<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meta wants to establish Threads as a non-political alternative to other microblogging services. The <strong>focus is on informal discussions on topics such as food or entertainment<\/strong>. It should be relaxed, critics say \u201cshallow\u201d. However, not all users follow this premise by far.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Opportunities for Marketing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s move on to what is probably the most important question for companies: What opportunities do Mastodon, Threads and Bluesky offer for marketing?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here, too, the answer varies:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mastodon<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mastodon offers you access to different target groups, each of which can be found on specific servers. At the same time, you can create your own servers and build communities there.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, the network is <strong>only suitable for brands that adhere to its rules<\/strong>. This includes the fact that advertising is taboo on Mastodon and there will probably be no opportunities to run campaigns in the near future. Many users are here because they don&#8217;t want to see typical brand content. The number of companies that are active on the platform is therefore also very limited. Mastodon is interesting for authorities or municipalities and associations that primarily want to provide information.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to give it a try, we recommend:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Present yourself or your company as an expert.<\/li>\n\n\n\n<li>Publish regular posts as you would on other platforms.<\/li>\n\n\n\n<li>Consider setting up your own server.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bluesky<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Only a few companies are currently active on Bluesky. However, as the Elonization of X continues, there could be significantly more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The network offers media companies, NGOs, and political organizations opportunities to reach an interested public and opinion leaders with their messages. Companies can <strong>establish themselves as experts and gain fans<\/strong> through attention-grabbing content. Collaboration with creators in particular could become increasingly important.<\/p>\n\n\n\n<center><blockquote class=\"bluesky-embed\" data-bluesky-uri=\"at:\/\/did:plc:rd4a2uelb45mcmygmcy54gbx\/app.bsky.feed.post\/3kwpptm7xre2a\" data-bluesky-cid=\"bafyreigf2wdgzrkispelgsx5nijjtfayyyck4yt5equlk3mp6u46av7zze\"><p lang=\"es\">just completed 5 french exercises today\u2026.good luck finding my waist\n#Duolingo<br><br><a href=\"https:\/\/bsky.app\/profile\/did:plc:rd4a2uelb45mcmygmcy54gbx\/post\/3kwpptm7xre2a?ref_src=embed\" target=\"_blank\" rel=\"noopener\">[image or embed]<\/a><\/p>&mdash; Duolingo  (<a href=\"https:\/\/bsky.app\/profile\/did:plc:rd4a2uelb45mcmygmcy54gbx?ref_src=embed\" target=\"_blank\" rel=\"noopener\">@duolingoverde.bsky.social<\/a>) <a href=\"https:\/\/bsky.app\/profile\/did:plc:rd4a2uelb45mcmygmcy54gbx\/post\/3kwpptm7xre2a?ref_src=embed\" target=\"_blank\" rel=\"noopener\">7. Juli 2024 um 21:39<\/a><\/blockquote><script async src=\"https:\/\/embed.bsky.app\/static\/embed.js\" charset=\"utf-8\"><\/script>\n<\/center>\n\n\n\n<p class=\"wp-block-paragraph\">Representatives of several organizations, especially the media, are <strong>enthusiastic about the high engagement rates, traffic and conversions generated by Bluesky<\/strong>. It remains to be seen whether more commercially oriented companies will benefit from the same advantages.<\/p>\n\n\n\n<center><blockquote class=\"bluesky-embed\" data-bluesky-uri=\"at:\/\/did:plc:e6zr6q76g4h7agw4tw6pnu3n\/app.bsky.feed.post\/3lbunm54agc2k\" data-bluesky-cid=\"bafyreiddcne3ci43tnhmwmwdiihomvqkpliyxslsjshnnwxpryynal7udq\"><p lang=\"en\">Traffic from Bluesky to @bostonglobe.com is already 3x that of Threads, and we are seeing 4.5x the conversions to paying digital subscribers.<\/p>&mdash; Matt Karolian (<a href=\"https:\/\/bsky.app\/profile\/did:plc:e6zr6q76g4h7agw4tw6pnu3n?ref_src=embed\" target=\"_blank\" rel=\"noopener\">@mkarolian.bsky.social<\/a>) <a href=\"https:\/\/bsky.app\/profile\/did:plc:e6zr6q76g4h7agw4tw6pnu3n\/post\/3lbunm54agc2k?ref_src=embed\" target=\"_blank\" rel=\"noopener\">26. November 2024 um 19:19<\/a><\/blockquote><script async src=\"https:\/\/embed.bsky.app\/static\/embed.js\" charset=\"utf-8\"><\/script><\/center>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tip<\/strong>: Starter packs are currently very popular on Bluesky. This means that you <strong>create a list of custom feeds and accounts<\/strong> and share them with others, even on other platforms. This makes it easier for you to take advantage of the current momentum on Bluesky and build communities. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Threads<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Threads scores with its <strong>rapid growth and high reach<\/strong>. Because the platform is more commercially oriented than Bluesky and Mastodon, acceptance for brands and their content is higher. If Threads introduces ads at the beginning of 2025, this should lead to a further run on the platform.<\/p>\n\n\n\n<center><blockquote class=\"text-post-media\" data-text-post-permalink=\"https:\/\/www.threads.net\/@theinformation\/post\/DCUeLfCuv-Z\" data-text-post-version=\"0\" id=\"ig-tp-DCUeLfCuv-Z\" style=\" background:#FFF; border-width: 1px; border-style: solid; border-color: #00000026; border-radius: 16px; max-width:540px; margin: 1px; min-width:270px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"> <a href=\"https:\/\/www.threads.net\/@theinformation\/post\/DCUeLfCuv-Z\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%; font-family: -apple-system, BlinkMacSystemFont, sans-serif;\" target=\"_blank\" rel=\"noopener\"> <div style=\" padding: 40px; display: flex; flex-direction: column; align-items: center;\"><div style=\" display:block; height:32px; width:32px; padding-bottom:20px;\"> <svg aria-label=\"Threads\" height=\"32px\" role=\"img\" viewBox=\"0 0 192 192\" width=\"32px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <path d=\"M141.537 88.9883C140.71 88.5919 139.87 88.2104 139.019 87.8451C137.537 60.5382 122.616 44.905 97.5619 44.745C97.4484 44.7443 97.3355 44.7443 97.222 44.7443C82.2364 44.7443 69.7731 51.1409 62.102 62.7807L75.881 72.2328C81.6116 63.5383 90.6052 61.6848 97.2286 61.6848C97.3051 61.6848 97.3819 61.6848 97.4576 61.6855C105.707 61.7381 111.932 64.1366 115.961 68.814C118.893 72.2193 120.854 76.925 121.825 82.8638C114.511 81.6207 106.601 81.2385 98.145 81.7233C74.3247 83.0954 59.0111 96.9879 60.0396 116.292C60.5615 126.084 65.4397 134.508 73.775 140.011C80.8224 144.663 89.899 146.938 99.3323 146.423C111.79 145.74 121.563 140.987 128.381 132.296C133.559 125.696 136.834 117.143 138.28 106.366C144.217 109.949 148.617 114.664 151.047 120.332C155.179 129.967 155.42 145.8 142.501 158.708C131.182 170.016 117.576 174.908 97.0135 175.059C74.2042 174.89 56.9538 167.575 45.7381 153.317C35.2355 139.966 29.8077 120.682 29.6052 96C29.8077 71.3178 35.2355 52.0336 45.7381 38.6827C56.9538 24.4249 74.2039 17.11 97.0132 16.9405C119.988 17.1113 137.539 24.4614 149.184 38.788C154.894 45.8136 159.199 54.6488 162.037 64.9503L178.184 60.6422C174.744 47.9622 169.331 37.0357 161.965 27.974C147.036 9.60668 125.202 0.195148 97.0695 0H96.9569C68.8816 0.19447 47.2921 9.6418 32.7883 28.0793C19.8819 44.4864 13.2244 67.3157 13.0007 95.9325L13 96L13.0007 96.0675C13.2244 124.684 19.8819 147.514 32.7883 163.921C47.2921 182.358 68.8816 191.806 96.9569 192H97.0695C122.03 191.827 139.624 185.292 154.118 170.811C173.081 151.866 172.51 128.119 166.26 113.541C161.776 103.087 153.227 94.5962 141.537 88.9883ZM98.4405 129.507C88.0005 130.095 77.1544 125.409 76.6196 115.372C76.2232 107.93 81.9158 99.626 99.0812 98.6368C101.047 98.5234 102.976 98.468 104.871 98.468C111.106 98.468 116.939 99.0737 122.242 100.233C120.264 124.935 108.662 128.946 98.4405 129.507Z\" \/><\/svg><\/div><div style=\" font-size: 15px; line-height: 21px; color: #000000; font-weight: 600; \"> Auf Threads ansehen<\/div><\/div><\/a><\/blockquote>\n<script async src=\"https:\/\/www.threads.net\/embed.js\"><\/script>\n<\/center>\n\n\n\n<p class=\"wp-block-paragraph\">The following marketing strategies are currently <strong>particularly successful on threads:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Show your brand personality.<\/li>\n\n\n\n<li>Post funny, entertaining content and show your quick wit.<\/li>\n\n\n\n<li>Publish videos and images. You can also present your products on Threads.<\/li>\n\n\n\n<li>Interact with other members. Surveys, for example, are ideal for this.<\/li>\n<\/ul>\n\n\n\n<center><blockquote class=\"text-post-media\" data-text-post-permalink=\"https:\/\/www.threads.net\/@dr.oetker_deutschland\/post\/DCZJTYlsDvG\" data-text-post-version=\"0\" id=\"ig-tp-DCZJTYlsDvG\" style=\" background:#FFF; border-width: 1px; border-style: solid; border-color: #00000026; border-radius: 16px; max-width:540px; margin: 1px; min-width:270px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"> <a href=\"https:\/\/www.threads.net\/@dr.oetker_deutschland\/post\/DCZJTYlsDvG\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%; font-family: -apple-system, BlinkMacSystemFont, sans-serif;\" target=\"_blank\" rel=\"noopener\"> <div style=\" padding: 40px; display: flex; flex-direction: column; align-items: center;\"><div style=\" display:block; height:32px; width:32px; padding-bottom:20px;\"> <svg aria-label=\"Threads\" height=\"32px\" role=\"img\" viewBox=\"0 0 192 192\" width=\"32px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <path d=\"M141.537 88.9883C140.71 88.5919 139.87 88.2104 139.019 87.8451C137.537 60.5382 122.616 44.905 97.5619 44.745C97.4484 44.7443 97.3355 44.7443 97.222 44.7443C82.2364 44.7443 69.7731 51.1409 62.102 62.7807L75.881 72.2328C81.6116 63.5383 90.6052 61.6848 97.2286 61.6848C97.3051 61.6848 97.3819 61.6848 97.4576 61.6855C105.707 61.7381 111.932 64.1366 115.961 68.814C118.893 72.2193 120.854 76.925 121.825 82.8638C114.511 81.6207 106.601 81.2385 98.145 81.7233C74.3247 83.0954 59.0111 96.9879 60.0396 116.292C60.5615 126.084 65.4397 134.508 73.775 140.011C80.8224 144.663 89.899 146.938 99.3323 146.423C111.79 145.74 121.563 140.987 128.381 132.296C133.559 125.696 136.834 117.143 138.28 106.366C144.217 109.949 148.617 114.664 151.047 120.332C155.179 129.967 155.42 145.8 142.501 158.708C131.182 170.016 117.576 174.908 97.0135 175.059C74.2042 174.89 56.9538 167.575 45.7381 153.317C35.2355 139.966 29.8077 120.682 29.6052 96C29.8077 71.3178 35.2355 52.0336 45.7381 38.6827C56.9538 24.4249 74.2039 17.11 97.0132 16.9405C119.988 17.1113 137.539 24.4614 149.184 38.788C154.894 45.8136 159.199 54.6488 162.037 64.9503L178.184 60.6422C174.744 47.9622 169.331 37.0357 161.965 27.974C147.036 9.60668 125.202 0.195148 97.0695 0H96.9569C68.8816 0.19447 47.2921 9.6418 32.7883 28.0793C19.8819 44.4864 13.2244 67.3157 13.0007 95.9325L13 96L13.0007 96.0675C13.2244 124.684 19.8819 147.514 32.7883 163.921C47.2921 182.358 68.8816 191.806 96.9569 192H97.0695C122.03 191.827 139.624 185.292 154.118 170.811C173.081 151.866 172.51 128.119 166.26 113.541C161.776 103.087 153.227 94.5962 141.537 88.9883ZM98.4405 129.507C88.0005 130.095 77.1544 125.409 76.6196 115.372C76.2232 107.93 81.9158 99.626 99.0812 98.6368C101.047 98.5234 102.976 98.468 104.871 98.468C111.106 98.468 116.939 99.0737 122.242 100.233C120.264 124.935 108.662 128.946 98.4405 129.507Z\" \/><\/svg><\/div><div style=\" font-size: 15px; line-height: 21px; color: #000000; font-weight: 600; \"> Auf Threads ansehen<\/div><\/div><\/a><\/blockquote>\n<script async src=\"https:\/\/www.threads.net\/embed.js\"><\/script>\n<\/center>\n\n\n\t\t\n\t\t\t<div class=\"wp-block-advice\">\n\t\t\t\t<div class=\"advice__inner\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"advice__text text text-rich\">\n\t\t\t\t\t\t\n\n<p class=\"wp-block-paragraph\"><em><strong>And what about ads?<\/strong> At the moment, you can&#8217;t place ads on Threads, Bluesky or Mastodon. However, this is set to change for Meta&#8217;s short messaging service in January 2025. That&#8217;s when the network wants to allow ads for the first users. Mastodon and Bluesky, on the other hand, have stated that they want to maintain an ad-free model in the future.<\/em><\/p>\n\n\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\n\n\n<h2 class=\"wp-block-heading\">Conclusion: Who is the No. 1 X alternative?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mastodon, Bluesky, or Threads?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mastodon is unlikely to develop into a marketing tool that you can use to win new customers by the dozen in the future. However, depending on the niche, the platform is well suited as a dissemination channel for information. Its high data protection standards also make it interesting for public institutions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The situation is different with Bluesky and Threads. While Bluesky is most similar to the former Twitter, Threads could become a powerful platform for commercially oriented companies, especially with the introduction of advertising. The rule is: being early can pay off. Because less competition usually means more reach.<\/p>\n\n\n\t\t\n\t\t\t<div class=\"wp-block-advice\">\n\t\t\t\t<div class=\"advice__inner\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"advice__text text text-rich\">\n\t\t\t\t\t\t\n\n<p class=\"wp-block-paragraph\"><em>Whether Bluesky or Threads, Facebook, Instagram, or TikTok, with Swat.io you can manage your social media marketing in one place. Try it out now for free!<\/em><\/p>\n\n\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\n\n\t\t\n\t\t\t<div class=\"wp-block-cta-form wp-block-cta-form--demo\">\n\t\t\t\t<div class=\"cta-form__container\">\n\t\t\t\t\t\t\t\t\t\t<header class=\"cta-form__header\">\n\t\t\t\t\t\t<div class=\"cta-form__title headline-medium\">Efficient Social Media Communications With Swat.io<\/div>\t\t\t\t\t\t\n\t\t\t\t\t<\/header>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<footer class=\"cta-form__footer\">\n\t\t\t\t\t\t<a class=\"cta-form__button button button--primary\" href=\"https:\/\/swat.io\/en\/pricing\/\">Start a free trial<\/a>\t\t\t\t\t\t\t\n\t\t\t\t\t<\/footer>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t","protected":false},"excerpt":{"rendered":"<p>Following Donald Trump&#8217;s re-election victory, so many companies and celebrities have left X that the media are talking about an\u2026<\/p>\n","protected":false},"author":59,"featured_media":49774,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[515],"tags":[1111,1112,1110,1109],"class_list":["entry","entry--post"],"_links":{"self":[{"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/posts\/49779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/comments?post=49779"}],"version-history":[{"count":2,"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/posts\/49779\/revisions"}],"predecessor-version":[{"id":49783,"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/posts\/49779\/revisions\/49783"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/media\/49774"}],"wp:attachment":[{"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/media?parent=49779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/categories?post=49779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/tags?post=49779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}