{"id":50405,"date":"2025-01-30T09:36:58","date_gmt":"2025-01-30T07:36:58","guid":{"rendered":"https:\/\/swat.io\/?p=50405"},"modified":"2025-01-30T09:37:01","modified_gmt":"2025-01-30T07:37:01","slug":"memes-social-media-marketing","status":"publish","type":"post","link":"https:\/\/swat.io\/en\/learn\/memes-social-media-marketing\/","title":{"rendered":"Memes on Social Media: Guide to Successful Meme Marketing"},"content":{"rendered":"\n<p>Even in fast-moving social media marketing, some formats are as effective today as they were 10 years ago.\u00a0<\/p>\n\n\n\n<p>One of these is <strong>memes<\/strong>.&nbsp;<\/p>\n\n\n\n<p>At first glance, the funny pictures or videos seem unspectacular. But when used correctly, they turn out to be <strong>engagement boosters<\/strong>.&nbsp;<\/p>\n\n\n\n<p>In this blog post, we will cover<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>how memes work,<\/li>\n\n\n\n<li>how to use them successfully and<\/li>\n\n\n\n<li>which pitfalls you&#8217;d better avoid.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><br>What is a meme?<\/h2>\n\n\n\n<p>A meme can be <strong>an image, a gif or a short video.&nbsp;<\/strong><\/p>\n\n\n\n<p>The following <strong>properties <\/strong>are decisive:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An initial motif or meme is disseminated and modified. Hundreds or even thousands of versions are created.\u00a0<\/li>\n\n\n\n<li>Most memes are humorous, many are ironic or sarcastic. Sometimes they contain criticism.<\/li>\n\n\n\n<li>Many people can immediately identify with the content of the meme.\u00a0<\/li>\n\n\n\n<li>Memes often reflect the zeitgeist and refer to current events, trends, or pop culture topics.<\/li>\n\n\n\n<li>Many meme formats only work if the audience knows the context (e.g. certain movie scenes, events from the news, or insider gags from internet culture).<\/li>\n<\/ul>\n\n\n\n<p>The early <strong>prototype of a meme <\/strong>was &#8211; how could it be otherwise &#8211; a cat. <strong>Grumpy Cat <\/strong>came from Arizona and was actually called Tardar Sauce. She became famous for her grumpy facial expression. This also gave her her new name (grumpy = English for &#8220;grumpy&#8221;).<\/p>\n\n\n\n<p>After a photo of Grumpy Cat appeared on Reddit in 2013, the four-legged friend became an internet celebrity and an outlet for people who had never liked Mondays, got up on the wrong side of the bed on the wrong day or just felt like ranting.<\/p>\n\n\n\n<center><div class=\"brlbs-cmpnt-cb-pinterest-iframe-container\" data-borlabs-cookie-remove-container-on-unblocking><iframe src=\"about:blank\" height=\"449\" width=\"345\" frameborder=\"0\" scrolling=\"no\" ><\/iframe> <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"pinterest\" data-borlabs-cookie-content=\"PGlmcmFtZSBzcmM9Imh0dHBzOi8vYXNzZXRzLnBpbnRlcmVzdC5jb20vZXh0L2VtYmVkLmh0bWw\/aWQ9MTI0OTc0OTU4Mzg1MzY0MDY4IiBoZWlnaHQ9IjQ0OSIgd2lkdGg9IjM0NSIgZnJhbWVib3JkZXI9IjAiIHNjcm9sbGluZz0ibm8iID48L2lmcmFtZT4=\"><div class=\"brlbs-cmpnt-cb-preset-b brlbs-cmpnt-cb-pinterest\"> <div class=\"brlbs-cmpnt-cb-thumbnail\" style=\"background-image: url('https:\/\/swat.io\/wp-content\/uploads\/borlabs-cookie\/1\/bct-pinterest-main.png')\"><\/div> <div class=\"brlbs-cmpnt-cb-main\"> <div class=\"brlbs-cmpnt-cb-content\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing a placeholder content from <strong>Pinterest<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">More Information<\/a> <\/div> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: inherit\">Accept required service and unblock content<\/a> <\/div> <\/div> <\/div><\/div><\/div><\/center>\n\n\n\n<p>Other well-known <strong>memes <\/strong>popular in online marketing include Hide-the-pain-Harold, Distracted Boyfriend, and Hotline Bling. They have different origins. Sometimes the original meme is a stock photo, other times it is a scene from a music video.<\/p>\n\n\n\n<p>A sad side note: Grumpy Cat died in May 2019. After all, probably no other cat has received so many obituaries.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">TikTok memes: a thing of their own<\/h3>\n\n\n\n<p>Memes are also popular on TikTok. However, they work differently here than on other social media platforms. After all, TikTok is all about short videos.&nbsp;<\/p>\n\n\n\n<p><strong>TikTok memes <\/strong>are therefore often <strong>challenges: <\/strong>dances or creative actions that encourage other users to imitate them.&nbsp;<\/p>\n\n\n\n<p>One example of this is the &#8220;Gen Z Marketing Script&#8221;:<\/p>\n\n\n\n<center><blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@currys\/video\/7408219260222295328\" data-video-id=\"7408219260222295328\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@currys\" href=\"https:\/\/www.tiktok.com\/@currys?refer=embed\" rel=\"noopener\">@currys<\/a> The end \ud83e\udd23\ud83e\udd23 <a title=\"genz\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/genz?refer=embed\" rel=\"noopener\">#genz<\/a> <a title=\"genzlife\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/genzlife?refer=embed\" rel=\"noopener\">#genzlife<\/a> <a title=\"currys\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/currys?refer=embed\" rel=\"noopener\">#currys<\/a> <a title=\"tech\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/tech?refer=embed\" rel=\"noopener\">#tech<\/a> <a title=\"uk\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/uk?refer=embed\" rel=\"noopener\">#uk<\/a> <a title=\"fyp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\" rel=\"noopener\">#fyp<\/a> <a title=\"viral\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/viral?refer=embed\" rel=\"noopener\">#viral<\/a> <a target=\"_blank\" title=\"\u266c original sound - Currys\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7408219281030204192?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; Currys<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/center>\n\n\n\n<h2 class=\"wp-block-heading\"><br>The advantages of memes in social media marketing\u00a0<\/h2>\n\n\n\n<p>If you&#8217;re scrolling through your feed and stumble across a funny meme, there&#8217;s a good chance you&#8217;ll at least smile. Maybe you&#8217;ll automatically click on &#8220;Share&#8221;.<\/p>\n\n\n\n<p>This is exactly what makes memes so interesting for marketing.&nbsp;<\/p>\n\n\n\n<p>Memes usually<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>have a high entertainment factor,\u00a0<\/li>\n\n\n\n<li>appeal to users emotionally and<\/li>\n\n\n\n<li>can be easily shared on a wide variety of channels.<\/li>\n<\/ul>\n\n\n\n<p>People are more willing to like, comment on, and share content if they can relate to it &#8211; and memes hit this nerve with their charmingly imperfect style. This is why memes can <strong>ensure a high level of engagement<\/strong>.\u00a0<\/p>\n\n\n\n<p>Mind you, &#8220;can&#8221;.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Use cases of memes in social media marketing<\/h2>\n\n\n\n<p>Memes are versatile:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content Marketing<\/strong><\/li>\n<\/ul>\n\n\n\n<p>With suitable <strong>meme posts<\/strong>, you deepen the bond with followers and boost engagement.&nbsp;<\/p>\n\n\n\n<p>The American fast food chain Wendy&#8217;s cleverly integrates memes into its marketing strategy.<\/p>\n\n\n\n<center><blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CmPDhgkpqNa\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CmPDhgkpqNa\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Sieh dir diesen Beitrag auf Instagram an<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CmPDhgkpqNa\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Ein Beitrag geteilt von Wendy&#39;s \ud83c\udf54 (@wendys)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n<\/center>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Community Management<\/strong><\/li>\n<\/ul>\n\n\n\n<p><br>Why not <strong>respond to a comment with a meme<\/strong>? It&#8217;s surprising and seems relaxed, as long as you don&#8217;t overdo it.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Campaigns<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Memes are also suitable for <strong>campaigns that go viral<\/strong>. A good example of this is the campaign in which Ikea put the now legendary photo of Bernie Sanders at Joe Biden&#8217;s inauguration into a new context.<\/p>\n\n\n\n<center><blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\">Our IKEA &quot;Get the look&quot; post, goes viral around the world! <a href=\"https:\/\/t.co\/RcMV5MJG6U\">https:\/\/t.co\/RcMV5MJG6U<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/BernieSanders?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#BernieSanders<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/OgilvyGreece?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#OgilvyGreece<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/clientwork?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#clientwork<\/a> <a href=\"https:\/\/t.co\/vN0ngZcfXp\">pic.twitter.com\/vN0ngZcfXp<\/a><\/p>&mdash; Ogilvy Greece (@OgilvyGreece) <a href=\"https:\/\/twitter.com\/OgilvyGreece\/status\/1353701596195155970?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">January 25, 2021<\/a><\/blockquote> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/center>\n\n\n\n<h2 class=\"wp-block-heading\">Dos &amp; Don\u2019ts<\/h2>\n\n\n\n<p>Before we go into practical tips and pitfalls in meme marketing, we recommend that you ask a <strong>fundamental question:<\/strong><\/p>\n\n\n\n<p>&#8220;Do memes suit my brand?&#8221;<\/p>\n\n\n\n<p>The answer is yes if your <strong>brand personality can be described with adjectives such as humorous, witty, quick-witted, and spontaneous<\/strong><\/p>\n\n\n\n<p>Memes are also an effective tool for NGOs that want to draw attention to grievances.&nbsp;<\/p>\n\n\n\n<center><blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DFGUkzMxOwc\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DFGUkzMxOwc\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DFGUkzMxOwc\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Greenpeace International \ud83c\udf0d (@greenpeace)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/center>\n\n\n\n<p>The situation is more difficult for <strong>companies that attach great importance to a reputable public image<\/strong>. A financial advisor or a law firm specializing in tax law, for example, should consider whether memes jeopardize their credibility.\u00a0<\/p>\n\n\n\n<p>If you have decided to use memes, pay particular attention to the <strong>following tips:<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Check topicality<\/h3>\n\n\n\n<p>Memes work best when <strong>your target group knows them and they are not too old<\/strong>. Grumpy Cat has had its day.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Select suitable content<\/h3>\n\n\n\n<p>Memes can have a direct relationship to your products, as in the following case:<\/p>\n\n\n\n<center><blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CVTGjqcPj8j\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CVTGjqcPj8j\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Sieh dir diesen Beitrag auf Instagram an<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CVTGjqcPj8j\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Ein Beitrag geteilt von Dollar Shave Club (@dollarshaveclub)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n<\/center>\n\n\n\n<p>The connection can also be less direct.<\/p>\n\n\n\n<center><blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CSz4ZDGJXuF\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CSz4ZDGJXuF\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Sieh dir diesen Beitrag auf Instagram an<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CSz4ZDGJXuF\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Ein Beitrag geteilt von Purity Coffee (@purity_coffee)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n<\/center>\n\n\n\n<p>The chance of a viral post increases if you turn a current event into a meme. Good timing is crucial for this.\u00a0<\/p>\n\n\n\t\t\n\t\t\t<div class=\"wp-block-advice\">\n\t\t\t\t<div class=\"advice__inner\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"advice__text text text-rich\">\n\t\t\t\t\t\t\n\n<p><strong>Tip<\/strong>: <em>Not every meme you post has to relate to your product or company. It is more important that <strong>your target group can identify with the content<\/strong>. Some memes relate to situations and feelings that people around the world are familiar with. Reluctance to go to work on Monday is an example of this. Others address topics that are familiar to people in an industry or with certain interests. Both can have advantages.<\/em><\/p>\n\n\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\n\n\n<h3 class=\"wp-block-heading\">Adapt humor and tonality<\/h3>\n\n\n\n<p>Use the language of your target group and punchlines that they understand.<\/p>\n\n\n\n<p><strong>Important: <\/strong>Memes don&#8217;t have to fit perfectly into your Instagram or Facebook feed. They can even be particularly effective if it looks like the joker from the department next door has hijacked your account. But again, think about whether a dose of subversion suits your brand.&nbsp;<\/p>\n\n\n\n<p>Also, beware of the following <strong>common mistakes<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You constantly use memes and pay too little attention to their quality. As a result, your content is perceived as interchangeable and boring.<\/li>\n\n\n\n<li>You post memes that are outdated and\/or that your target group doesn&#8217;t know. As a result, you will get a shake of the head or your brand will get a dusty image.<\/li>\n\n\n\n<li>Your content crosses borders. Memes are not a license to disregard the rights of minorities or spread racism.\u00a0<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Memes and B2B \u2013 is that possible?<\/h3>\n\n\n\n<p>You can, but only with a sure instinct. Memes are a common sight on LinkedIn, but the risk of appearing unprofessional is particularly high here. Therefore, pay attention to a business-related context and thoughtful punchlines.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>How to create your memes<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">The technical process: tools &amp; resources for social media memes<\/h3>\n\n\n\n<p>There are now a number of tools that you can use to create memes easily and often even free of charge.\u00a0<\/p>\n\n\n\n<p>Examples are the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Canva<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Canva can not only create social media posts, stories, and videos, but you can also use the tool to create memes. You can choose from a range of image and video templates and customize the text and\/or make further changes. Many templates are free, some are only available with a premium subscription.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"499\" src=\"https:\/\/swat.io\/wp-content\/uploads\/2025\/01\/social-media-memes-marketing-canva-1080x499.jpg\" alt=\"\" class=\"wp-image-50389\" srcset=\"https:\/\/swat.io\/wp-content\/uploads\/2025\/01\/social-media-memes-marketing-canva-1080x499.jpg 1080w, https:\/\/swat.io\/wp-content\/uploads\/2025\/01\/social-media-memes-marketing-canva-750x346.jpg 750w, https:\/\/swat.io\/wp-content\/uploads\/2025\/01\/social-media-memes-marketing-canva-1536x710.jpg 1536w, https:\/\/swat.io\/wp-content\/uploads\/2025\/01\/social-media-memes-marketing-canva-640x296.jpg 640w, https:\/\/swat.io\/wp-content\/uploads\/2025\/01\/social-media-memes-marketing-canva-300x139.jpg 300w, https:\/\/swat.io\/wp-content\/uploads\/2025\/01\/social-media-memes-marketing-canva.jpg 1920w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Adobe Express<\/strong><\/li>\n<\/ul>\n\n\n\n<p><br>Adobe Express is Canva in green or in Adobe. The process is the same. There are also many templates available here, but not all of them are free.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>imgflip Meme Generator<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Creating memes is very quick and easy with a meme generator such as imgflip. However, you usually pay for memes without a watermark.\u00a0<\/p>\n\n\n\n<p>Of course, you are not restricted to templates. You can also use images or videos and even try to create your own meme. If you have high ambitions, you can use professional tools like Photoshop. But in most cases, it&#8217;s questionable whether it&#8217;s worth the effort. Because memes look <strong>more authentic if they don&#8217;t look perfect.\u00a0<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The creative process<\/h3>\n\n\n\n<p>The <strong>creation of a meme <\/strong>can be broken down into the following steps:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Finding topics<br><\/strong>Take a look at what&#8217;s hot in your community or on social media in general. Pick up on current trends, events, or insider jokes that suit your company and your community. Think about whether you can incorporate a connection to your company and\/or your products.<\/li>\n\n\n\n<li><strong>Image or video selection<br><\/strong>Make sure that your motif is directly recognizable and understandable. Complex images or clips distract from the actual joke. Well-known meme templates or a short excerpt that gets to the heart of the joke are ideal.<\/li>\n\n\n\n<li><strong>Text and story<br><\/strong>Keep your text short, concise, and funny. The quicker people understand your meme and feel addressed by it, the greater the chance that they will share and like it.<\/li>\n\n\n\n<li><strong>Branding<br><\/strong>Less is often more. A discreet logo or watermark is completely sufficient. Overloaded advertising messages quickly spoil the fun of the meme and appear inauthentic.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Beware of legal aspects<\/h2>\n\n\n\n<p>It&#8217;s probably not your favorite topic, but important: Before you share a meme on social media, make sure that you are <strong>not violating any rights<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Firstly, clarify the copyright:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Who owns the original image material?<br><\/strong>Make sure that you own the rights to the photo or video used. If you want to use third-party material, check whether you are allowed to do so. You are safest with your images or license-free resources.\u00a0<\/li>\n\n\n\n<li><strong>Quotation rights<\/strong>, parody,<strong> and exceptions<br><\/strong>In many cases, exceptions such as the right to quote or parody regulations apply. However, these can vary from country to country. To avoid warnings, it is often better to check too much than too little.<\/li>\n<\/ul>\n\n\n\n<p>Also note the personal and image rights for meme marketing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Be careful with photos of famous people, logos,<\/strong> or protected characters<br>Famous faces, brand logos, or fictional characters are often protected by copyright or trademark law. Careless use can lead to trouble.<\/li>\n\n\n\n<li><strong>When do you need consent?<br><\/strong>As soon as people are recognizable, consider whether consent is required. This is especially true for private recordings.<\/li>\n<\/ul>\n\n\n\n<p>If you are unsure, it is worth going to a professional &#8211; or you can rely exclusively on licensed or self-created motifs. This way, you can play it safe and concentrate fully on the creative side.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Trends: Interactive memes and AI<\/strong><\/h3>\n\n\n\n<p><strong>AI image generators such as Midjourney or Flux <\/strong>open up fascinating possibilities for the creation of memes. Here you can generate images or videos via prompts and add text. The advantage of this is that you don&#8217;t have to worry about copyright and personal rights. The disadvantage is that you don&#8217;t benefit from the popularity of existing motifs.\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1024\" height=\"992\" src=\"https:\/\/swat.io\/wp-content\/uploads\/2025\/01\/social-media-memes-marketing-ai-image-english.jpg\" alt=\"\" class=\"wp-image-50407\" style=\"width:474px;height:auto\" srcset=\"https:\/\/swat.io\/wp-content\/uploads\/2025\/01\/social-media-memes-marketing-ai-image-english.jpg 1024w, https:\/\/swat.io\/wp-content\/uploads\/2025\/01\/social-media-memes-marketing-ai-image-english-750x727.jpg 750w, https:\/\/swat.io\/wp-content\/uploads\/2025\/01\/social-media-memes-marketing-ai-image-english-640x620.jpg 640w, https:\/\/swat.io\/wp-content\/uploads\/2025\/01\/social-media-memes-marketing-ai-image-english-300x291.jpg 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Designed with Flux and Adobe Express.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Memes could become even more interactive in the future. Imagine creating AR or VR memes that take your users into a new world. Or you could use live-generated memes that automatically adapt to current events.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Memes are a perennial favorite<\/h3>\n\n\n\n<p>Good memes create an &#8220;aha&#8221; effect at a glance. They are likable, create a sense of connection and encourage sharing.\u00a0<\/p>\n\n\n\n<p>These characteristics make them a <strong>timelessly effective tool in social media marketing<\/strong>. Today with a meme generator, tomorrow created with AI or interactive. You must proceed carefully when selecting content and keep legal issues in mind. Memes are also most effective if you use them sparingly. Too many memes can make your brand look interchangeable.\u00a0<\/p>\n\n\n\t\t\n\t\t\t<div class=\"wp-block-advice\">\n\t\t\t\t<div class=\"advice__inner\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"advice__text text text-rich\">\n\t\t\t\t\t\t\n\n<p><em>With or without memes, Swat.io helps you get started on social media. As a powerful control center, our social media management tool offers you a clear editorial plan for all your channels, a central ticket inbox, analytics, monitoring, AI features and much more. Try it out now for free!<\/em><\/p>\n\n\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\n\n\t\t\n\t\t\t<div class=\"wp-block-cta-form wp-block-cta-form--demo\">\n\t\t\t\t<div class=\"cta-form__container\">\n\t\t\t\t\t\t\t\t\t\t<header class=\"cta-form__header\">\n\t\t\t\t\t\t<div class=\"cta-form__title headline-medium\">Efficient Social Media Communications With Swat.io<\/div>\t\t\t\t\t\t\n\t\t\t\t\t<\/header>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<footer class=\"cta-form__footer\">\n\t\t\t\t\t\t<a class=\"cta-form__button button button--primary\" href=\"https:\/\/swat.io\/en\/pricing\/\">Start a free trial<\/a>\t\t\t\t\t\t\t\n\t\t\t\t\t<\/footer>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t","protected":false},"excerpt":{"rendered":"<p>Even in fast-moving social media marketing, some formats are as effective today as they were 10 years ago.\u00a0 One of\u2026<\/p>\n","protected":false},"author":59,"featured_media":50388,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[515],"tags":[370,47],"class_list":["entry","entry--post"],"_links":{"self":[{"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/posts\/50405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/comments?post=50405"}],"version-history":[{"count":3,"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/posts\/50405\/revisions"}],"predecessor-version":[{"id":50411,"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/posts\/50405\/revisions\/50411"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/media\/50388"}],"wp:attachment":[{"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/media?parent=50405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/categories?post=50405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/tags?post=50405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}