{"id":51176,"date":"2025-03-12T11:01:08","date_gmt":"2025-03-12T09:01:08","guid":{"rendered":"https:\/\/swat.io\/?p=51176"},"modified":"2025-03-12T11:03:47","modified_gmt":"2025-03-12T09:03:47","slug":"tiktok-frequently-asked-questions-answers","status":"publish","type":"post","link":"https:\/\/swat.io\/en\/learn\/tiktok-frequently-asked-questions-answers\/","title":{"rendered":"TikTok Q&A: Frequently Asked Questions About TikTok and their Answers"},"content":{"rendered":"\n

Our Social Media Report 2025 shows that the number of companies active on TikTok is growing and growing. This is no surprise. After all, the short-video platform has established itself as the\u00a0fifth largest social network<\/u><\/strong><\/a>\u00a0worldwide\u00a0<\/strong>and as a direct link to Generation Z.<\/p>\n\n\n\n

However, many newcomers are confronted with a number of questions. Although TikTok is no longer new, it is still different from Facebook or Instagram. You can only be successful if you know the ins and outs of the platform and how to use it. Simply posting a few videos won’t get you far. In the worst case, you can embarrass yourself and\/or your brand with the TikTok community.<\/p>\n\n\n\n

To help you get off to a good start on your TikTok adventure, we’ve put\u00a0together answers to common questions about the network.<\/strong>\u00a0Many of these are audience questions from our webinar \u201cTikTok at last: How to get started with TikTok in 2025\u201d.<\/p>\n\n\n\n

Questions about the potential and possible uses of TikTok<\/h2>\n\n\n\n
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>> For which industries is TikTok suitable \u2013 and for which not?<\/strong><\/p>\n\n\n\n

You have a good chance of success if you are addressing a young target group<\/strong>. Most TikTok users are under 30. In addition, so-called fast-moving consumer goods (FMCG)<\/strong> are very popular on the platform. These include fashion, music, lifestyle products and cosmetics, as well as food. Accordingly, particularly successful companies on TikTok include names such as Burger King, adidas and Red Bull, as well as Dr. Oetker and Gymshark.<\/p>\n\n\n\n

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@adidas<\/a> must be the boots (and Trent)\ud83e\udd78 #trentalexanderarnold<\/a> #minigoal<\/a> #football<\/a> #adidas<\/a> \u266c Quiz show Thinking Time – Thinking(1569039) – Shinnosuke Shibata<\/a> <\/section> <\/blockquote>\n<\/div>\n\n\n\n
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@burgerkingde<\/a> Mittagspause im K\u00fchlraum\u2026 ganz normal \ud83e\udd76 Cenkgo easy Mitarbeiter des Monats, oder? #burgerking<\/a> #husslehard<\/a> #cengko<\/a> #mitarbeiterdesmonats<\/a> \u266c Originalton – Burger King Deutschland<\/a> <\/section> <\/blockquote>\n<\/div>\n<\/div>\n\n\n\n

TikTok is less suitable for B2B companies that primarily appeal to people over 30 and\/or market products that require explanation. However, there is now a lot of evidence that insurance companies and lawyers can also build an audience on TikTok.<\/strong> The key is to target a young audience and for advertisers to understand TikTok.<\/p>\n\n\n\n

>> Is TikTok suitable for public administration?<\/strong><\/p>\n\n\n\n

TikTok also offers public authorities great opportunities to reach young people<\/strong>. For example, they can give them a \u2013 preferably humorous \u2013 glimpse behind the scenes and get them interested in their work. The catch: when it comes to data protection, the platform regularly faces criticism<\/strong>. That’s why opinions also differ on whether public authorities should use TikTok and, if so, how. Public institutions can find inspiration from Deutsche Bahn, for example.<\/p>\n\n\n\n

@deutschebahn<\/a> Einfach HAMMER Angebot. \ud83d\ude85 #deutschebahn<\/a> #travel<\/a> #culchacandela<\/a> #geburtstag<\/a> #18<\/a> #einladung<\/a> \u266c delulu – NESYA<\/a> <\/section> <\/blockquote>\n\n\n\n

Tip: <\/strong>Even if you have decided to use TikTok as a communication channel, it makes sense to stay up to date on current debates regarding security and data protection.<\/p>\n\n\n\n

>> What goals can companies achieve with TikTok?<\/strong><\/p>\n\n\n\n

TikTok is particularly good for achieving reach and promoting brand awareness<\/strong>. One major advantage over other platforms is that on TikTok, even as a newcomer without many followers, you have a chance of reaching a large number of people. With a creative idea, young brands can also get off to a flying start.<\/p>\n\n\n\n

In addition, companies use TikTok successfully for employer branding and to attract young talent.<\/p>\n\n\n\n

@polizeiberlin_karriere<\/a> Wie gro\u00df muss man als Frau f\u00fcr die Polizei sein? #polizei<\/a> #karriere<\/a> #studium<\/a> #bewerbung<\/a> #berlin<\/a> \u266c Originalton – Polizei Berlin Karriere<\/a> <\/section> <\/blockquote>