{"id":52097,"date":"2025-05-16T09:45:17","date_gmt":"2025-05-16T07:45:17","guid":{"rendered":"https:\/\/swat.io\/?p=52097"},"modified":"2025-05-16T09:45:19","modified_gmt":"2025-05-16T07:45:19","slug":"tiktok-photo-posts","status":"publish","type":"post","link":"https:\/\/swat.io\/en\/publish\/tiktok-photo-posts\/","title":{"rendered":"Best Practices: How to Use TikTok Photo Posts"},"content":{"rendered":"\n

TikTok = videos? Not quite.<\/p>\n\n\n\n

With the\u00a0introduction of photo posts<\/strong>, the platform has created a new content format that opens up\u00a0exciting opportunities for creators and brands<\/strong>. Especially for those who love visual storytelling, it offers a refreshing alternative to classic videos.<\/p>\n\n\n\n

But how do TikTok photo posts work? What can they be used for – and how do you get the most out of the new format?<\/p>\n\n\n\n

In this article, we’ll take a closer look at what TikTok photo posts are, how you can create them and which best practices will help you to inspire your audience even without moving images.<\/p>\n\n\n\n

What are TikTok photo posts?<\/h2>\n\n\n\n

TikTok photo posts are reminiscent of Instagram carousels. Instead of moving images, you present a\u00a0series of up to 35 photos<\/strong>\u00a0that automatically play as a slideshow. Users can swipe through the images or simply let the slideshow run. You can recognize photo posts by the special symbol at the top right of the preview image.<\/p>\n\n\n\n

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Source: https:\/\/www.tiktok.com\/@burberry\/photo\/7475761007382629634?lang=de-DE<\/a><\/figcaption><\/figure>\n\n\n\n

Particularly exciting: With the TikTok photo mode, you can add music to <\/strong>your pictures, add captions and use filters and effects <\/strong>– just like with videos. This allows you to tell stories, showcase products or share personal insights without having to edit a video.<\/p>\n\n\n\n

The format was introduced in mid-2022 and has been growing in popularity ever since – partly because it offers new creative freedom and often makes content creation quicker and easier. You can also use it for ads. TikTok Carousel Ads <\/strong>work on the same principle as Photo Posts.<\/p>\n\n\n\n

How do you create photo posts on TikTok?<\/strong><\/strong><\/h2>\n\n\n\n

Photo posts can be created directly in the TikTok app. Here’s how it works step by step:<\/p>\n\n\n\n

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  1. Tap on \u201c+\u201d<\/strong>
    Start as usual by tapping on the plus symbol to create a new post.<\/li>\n\n\n\n
  2. Select photos from the gallery<\/strong>
    Instead of recording a video, select the \u201cPhoto\u201d tab at the bottom right or tap directly on your gallery. You can now select up to 35 images.<\/li>\n\n\n\n
  3. Set the order<\/strong>
    Sort your pictures by moving them around. This allows you to determine the order in which they are displayed.<\/li>\n\n\n\n
  4. Add effects and music<\/strong>
    Choose a soundtrack, add filters or text and adjust the timing of the slideshow. The photo mode gives you lots of opportunities to let off steam creatively.<\/li>\n\n\n\n
  5. Write and post a caption<\/strong>
    Add a suitable caption – ideally with hashtags – and share your post with your community as usual.<\/li>\n<\/ol>\n\n\n\t\t\n\t\t\t
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    You can also create TikTok photo posts with Swat.io. Simply create a TikTok post in the Publisher and select \u201cPhoto(s)\u201d as the format.<\/p>\n\n\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\n\n\n

    What are TikTok photo posts suitable for?<\/strong><\/strong><\/h2>\n\n\n\n

    TikTok itself describes photo posts as the ideal way to \u201ctell a\u00a0story in pictures\u201d.<\/strong>\u00a0In fact, the carousel posts are suitable for much more than just beautiful landscape photos or throwback moments.<\/p>\n\n\n\n

    1. Behind the scenes<\/strong><\/h4>\n\n\n\n

    Show your followers\u00a0what happens behind the scenes\u00a0<\/strong>– at events, productions or in everyday working life. You can document processes and developments authentically with a photo series.<\/p>\n\n\n\n

    2. Product and brand presentation<\/strong><\/h4>\n\n\n\n

    Photo posts are ideal for\u00a0visually showcasing products or new collections<\/strong>. Multiple images allow for detailed shots and different perspectives.<\/p>\n\n\n

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    3. Before and after posts<\/strong><\/h4>\n\n\n\n

    Whether an interior makeover, DIY project or transformation story – a slideshow can be used to\u00a0showcase\u00a0a\u00a0development in an emotional way<\/strong>.<\/p>\n\n\n\n

    4. Recipe or DIY instructions<\/strong><\/strong><\/h4>\n\n\n\n

    Step-by-step photos also work on TikTok, especially if you show each step as a separate element and add explanatory text.<\/p>\n\n\n\n

    5. Mood boards and visual inspiratio<\/strong><\/strong>n<\/h4>\n\n\n\n

    Collages, mood boards or visual collections<\/strong>\u00a0can also be shared as photo posts – ideal for creators from the fashion, design or lifestyle sectors.<\/p>\n\n\n

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    6. Customer testimonials<\/strong><\/h4>\n\n\n\n

    Present quotes and successes from your customers in a series of images – for example, as a mini case study. This creates trust and has a lively effect.<\/p>\n\n\n\n

    7. Team introductions or recruiting content<\/strong><\/strong><\/h4>\n\n\n\n

    Use photo posts to introduce new employees or provide insights into the team. This makes employer branding visual and approachable.<\/p>\n\n\n\n

    8. Campaign support<\/strong><\/strong><\/h4>\n\n\n\n

    Accompany social media campaigns with suitable image series, for example for the launch of a new product or to draw attention to a cause as an NGO.<\/p>\n\n\n

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    Creating videos for TikTok or Instagram doesn’t have to be rocket science either. Find out now how to\u00a0create social media videos with little effort.<\/a><\/p>\n\n\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\n\n\n

    Best practices for TikTok photo posts<\/strong><\/strong><\/h2>\n\n\n\n

    To ensure that your photo posts not only look good but also perform well, it’s worth keeping a few success factors in mind. Here are a few tips, some of which come from TikTok itself.<\/p>\n\n\n\n