{"id":5497,"date":"2018-09-11T07:26:35","date_gmt":"2018-09-11T07:26:35","guid":{"rendered":"https:\/\/blog.swat.io\/?p=5497"},"modified":"2022-12-22T16:08:46","modified_gmt":"2022-12-22T14:08:46","slug":"10-influencer-platforms","status":"publish","type":"post","link":"https:\/\/swat.io\/en\/manage\/10-influencer-platforms\/","title":{"rendered":"10 Platforms for Successful Influencer Marketing"},"content":{"rendered":"\n

Influencer marketing has become a force to be reckoned with. According to the Influencer Marketing Hub<\/a>, companies worldwide will have spent around $14 billion on it in 2021, more than twice as much as just two years earlier. There are good reasons for this development. After all, despite all the pessimistic statements, influencer marketing is not a short-lived trend, but an excellent way to achieve greater reach on social networks and specifically address relevant target groups. <\/p>\n\n\n\n

In the Statista Global Consumer Survey<\/a>, as many as 15 percent of respondents said they had already bought a product because celebrities or influencers had promoted it. However, success stands and falls with the selection of the right influencers for one’s own brand and products. But how do you find them in the mass of self-proclaimed brand ambassadors?<\/p>\n\n\n\n

This is where influencer marketing platforms come into play. With an influencer database and various options for searching for specific brand ambassadors for campaigns, they act as a link between companies and influencers. There are now a growing number of such platforms. In this article, we will introduce you to 10 influencer marketing platforms<\/strong> that help you find the needle in the haystack in different ways.<\/p>\n\n\n\n

Advantages and disadvantages of influencer platforms<\/h2>\n\n\n\n

With the growing number of influencers the possibilities for companies of any size are growing too. But looking for a fitting partner by yourself will often quickly show you your boundaries<\/strong>. Influencer platforms make the search easier:<\/p>\n\n\n\n