{"id":5569,"date":"2018-10-09T05:30:40","date_gmt":"2018-10-09T05:30:40","guid":{"rendered":"https:\/\/blog.swat.io\/?p=5569"},"modified":"2024-09-27T14:43:01","modified_gmt":"2024-09-27T12:43:01","slug":"10-tips-social-media-editorial-plan","status":"publish","type":"post","link":"https:\/\/swat.io\/en\/publish\/10-tips-social-media-editorial-plan\/","title":{"rendered":"The 10 Best Tips to Get Your Social Media Editorial Plan Going"},"content":{"rendered":"\n

As we all know \u201ccontent is king\u201d and social media marketing only works if you supply your channels with fresh and exciting content tailor-made for your target group at regular intervals. But what if your stream of ideas runs dry<\/strong> and you have no clue of how to engage with your community?<\/p>\n\n\n\n

Here are 10 ideas of how to breathe fresh air into your editorial calendar and avoid gaps<\/strong>.<\/p>\n\n\n\n

1. Recurring motives<\/h2>\n\n\n\n

Set habits give security and ensure consistency. Utilize this by using recurring motives<\/strong> in your social media marketing. The connection of a weekday with a certain topic is very popular. The most familiar example of this is #ThrowbackThursday<\/strong> \u2013 a hashtag under which the profile owners post photos from the past, mostly from their own past.<\/p>\n\n\n\n

One of the companies using #ThrowbackThursday successfully is Volkswagen. The company regularly publishes photos of old, skillfully presented automobiles from the long history of the company. This evokes nostalgic feelings in many users and increases brand loyalty.<\/strong><\/p>\n\n\n\n

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A post shared by Volkswagen (@volkswagen)<\/a><\/p><\/div><\/blockquote>\n