{"id":5703,"date":"2018-11-06T05:25:53","date_gmt":"2018-11-06T05:25:53","guid":{"rendered":"https:\/\/blog.swat.io\/?p=5703"},"modified":"2022-06-22T09:01:11","modified_gmt":"2022-06-22T07:01:11","slug":"top-20-pearls-of-influencer-marketing-examples","status":"publish","type":"post","link":"https:\/\/swat.io\/en\/advertise\/top-20-pearls-of-influencer-marketing-examples\/","title":{"rendered":"The Top 20 Pearls of Influencer Marketing &#8211; 20 Examples How Not to Do it"},"content":{"rendered":"\n<p>What to do with a certain product to make it look good on Instagram? Influencers are facing this question regularly and often the answer is not the right one \u2013 you might bring your chocolate to the bathtub or present shower gel on your breakfast plate. In case of doubt the result is often not very beneficial for marketing purposes, but good for a laugh.<\/p>\n\n\n\n<p>The Facebook page \u201c<a href=\"https:\/\/www.facebook.com\/influencerperlen\/\" target=\"_blank\" rel=\"noopener\">Pearls of influencer marketing<\/a>\u201d collects especially entertaining influencer fails. We have chosen <strong>20 highlights for you which will make you laugh and show you how not to do it along the way<\/strong>.<\/p>\n\n\n\t\t\n\t\t\t<div class=\"wp-block-cta-download \">\n\t\t\t\n\t\t\t\t<div class=\"cta-download__head headline-medium\">Influencer Marketing: The Practical Handbook for Social Media Marketers<\/div>\t\t\t\t\t\t\t\t<div class=\"cta-download__text text text-rich\">\n\t\t\t\t\tDownload the free and practical influencer marketing guide for social media marketers. Learn on over 60 pages how to find the right opinion leaders for your company, how to integrate influencers into your campaign and how to develop a campaign from A to Z together with them. This guide gives you everything you need to successfully implement your Influencer marketing campaigns.\t\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<footer class=\"cta-download__footer\">\n\t\t\t\t\t\t<div class=\"wp-block-buttons\">\n\t\t\t\t\t\t\t<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/swat.io\/en\/ebooks\/influencer-marketing-practical-handbook\/\">Free eBook Download<\/a><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/footer>\n\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t\n\n\n<h2 class=\"wp-block-heading\">Top 20 Pearls of Influencer Marketing<\/h2>\n\n\n\n<div class=\"wp-block-image wp-image-5681 size-full\"><figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"984\" height=\"732\" src=\"https:\/\/swat.io\/wp-content\/uploads\/2018\/11\/perlen-des-influencer-marketings-1.gif\" alt=\"Pearls of Influencer Marketing: Negative Example #1\" class=\"wp-image-5681\"\/><figcaption>Pearls of Influencer Marketing: Negative Example #1<\/figcaption><\/figure><\/div>\n\n\n\n<p>Bathing in the nude is for beginners. If you really want to enjoy \u201cpink bubble bath and champagne\u201d you enter the bathtub in your wedding dress or bathing suit (we are not quite sure \ud83d\ude09 ). And don\u2019t forget: Always pour two glasses \u2013 this saves time and energy.<\/p>\n\n\n\n<div class=\"wp-block-image wp-image-5682 size-full\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"982\" height=\"752\" src=\"https:\/\/swat.io\/wp-content\/uploads\/2018\/11\/perlen-des-influencer-marketings-2.gif\" alt=\"Pearls of Influencer Marketing: Negative Example #2\" class=\"wp-image-5682\"\/><figcaption>Pearls of Influencer Marketing: Negative Example #2<\/figcaption><\/figure><\/div>\n\n\n\n<p>A horse wearing a watch is definitely an unusual motive. If it will make human watch wearers want to buy at Daniel Wellington is questionable. And what does the horse do if it wants to read the time?<\/p>\n\n\n\n<div class=\"wp-block-image wp-image-5683 size-full\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"988\" height=\"738\" src=\"https:\/\/swat.io\/wp-content\/uploads\/2018\/11\/perlen-des-influencer-marketings-3.gif\" alt=\"Pearls of Influencer Marketing: Negative Example #3\" class=\"wp-image-5683\"\/><figcaption>Pearls of Influencer Marketing: Negative Example #3<\/figcaption><\/figure><\/div>\n\n\n\n<p>Assuming this beach chair really has its own electric outlet, this picture still raises the question of why this lady goes to the seaside to blow-dry her hair and if she always has these flowers with her.<\/p>\n\n\n\n<div class=\"wp-block-image wp-image-5684 size-full\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/swat.io\/wp-content\/uploads\/2018\/11\/perlen-des-influencer-marketings-4-1024x669.gif\" alt=\"Pearls of Influencer Marketing: Negative Example #4\" class=\"wp-image-5684\"\/><figcaption>Pearls of Influencer Marketing: Negative Example #4<\/figcaption><\/figure><\/div>\n\n\n\n<p>Oh no, the first night of the holiday and totally forgot to advertise the protein powder. Well, a quick snap with the bag in the bed will do. Just make sure the muscles are in the picture and dreamily look out the window.<\/p>\n\n\n\n<div class=\"wp-block-image wp-image-5685 size-full\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"795\" height=\"589\" src=\"https:\/\/swat.io\/wp-content\/uploads\/2018\/11\/perlen-des-influencer-marketings-5.png\" alt=\"Pearls of Influencer Marketing: Negative Example #5\" class=\"wp-image-5685\" srcset=\"https:\/\/swat.io\/wp-content\/uploads\/2018\/11\/perlen-des-influencer-marketings-5.png 795w, https:\/\/swat.io\/wp-content\/uploads\/2018\/11\/perlen-des-influencer-marketings-5-750x556.png 750w, https:\/\/swat.io\/wp-content\/uploads\/2018\/11\/perlen-des-influencer-marketings-5-640x474.png 640w, https:\/\/swat.io\/wp-content\/uploads\/2018\/11\/perlen-des-influencer-marketings-5-300x222.png 300w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><figcaption>Pearls of Influencer Marketing: Negative Example #5<\/figcaption><\/figure><\/div>\n\n\n\n<p>This influencer using her grandma\u2019s mixer to whip up her protein pudding might make sense. But why is she outside and where is that wall plug again?<\/p>\n\n\n\n<div class=\"wp-block-image wp-image-5686 size-full\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"988\" height=\"737\" src=\"https:\/\/swat.io\/wp-content\/uploads\/2018\/11\/perlen-des-influencer-marketings-6.gif\" alt=\"Pearls of Influencer Marketing: Negative Example #6\" class=\"wp-image-5686\"\/><figcaption>Pearls of Influencer Marketing: Negative Example #6<\/figcaption><\/figure><\/div>\n\n\n\n<p>What\u2019s the ideal spot for a perfume ad? The beach of course. Just put the flask next to your bag in the sand, put on your sunglasses, done.<\/p>\n\n\n\n<div class=\"wp-block-image wp-image-5687 size-full\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"913\" height=\"425\" src=\"https:\/\/swat.io\/wp-content\/uploads\/2018\/11\/perlen-des-influencer-marketings-7.png\" alt=\"Pearls of Influencer Marketing: Negative Example #7\" class=\"wp-image-5687\" srcset=\"https:\/\/swat.io\/wp-content\/uploads\/2018\/11\/perlen-des-influencer-marketings-7.png 913w, https:\/\/swat.io\/wp-content\/uploads\/2018\/11\/perlen-des-influencer-marketings-7-750x349.png 750w, https:\/\/swat.io\/wp-content\/uploads\/2018\/11\/perlen-des-influencer-marketings-7-640x298.png 640w, https:\/\/swat.io\/wp-content\/uploads\/2018\/11\/perlen-des-influencer-marketings-7-300x140.png 300w\" sizes=\"(max-width: 913px) 100vw, 913px\" \/><figcaption>Pearls of Influencer Marketing: Negative Example #7<\/figcaption><\/figure><\/div>\n\n\n\n<p>\u201cDigga\u201d and \u201cBruda\u201d are things of the past. Today you call your homies \u201cBurda\u201d, because \u201cShaker izz here\u201d. Totally the right language if you want to reach a young target audience \u2013 or maybe not?<\/p>\n\n\n\n<div class=\"wp-block-image wp-image-5688 size-full\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"911\" height=\"541\" src=\"https:\/\/swat.io\/wp-content\/uploads\/2018\/11\/perlen-des-influencer-marketings-8.gif\" alt=\"Pearls of Influencer Marketing: Negative Example #8\" class=\"wp-image-5688\"\/><figcaption>Pearls of Influencer Marketing: Negative Example #8<\/figcaption><\/figure><\/div>\n\n\n\n<p>If there is no other motive at hand to present your dental care product why not use a giant plush toy? Teddy bears are always a hit. What we are asking ourselves: What is whiter, the teeth or the sweater? Answer the question and maybe we will flag you in our next post.<\/p>\n\n\n\n<div class=\"wp-block-image wp-image-5689 size-full\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"787\" height=\"589\" src=\"https:\/\/swat.io\/wp-content\/uploads\/2018\/11\/perlen-des-influencer-marketings-9.gif\" alt=\"Pearls of Influencer Marketing: Negative Example #9\" class=\"wp-image-5689\"\/><figcaption>Pearls of Influencer Marketing: Negative Example #9<\/figcaption><\/figure><\/div>\n\n\n\n<p>We would advise you not to overdo it with product placements. But of course everyone is free to put as much as possible in a photo and start tagging like crazy.<\/p>\n\n\n\n<div class=\"wp-block-image wp-image-5690 size-full\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"864\" height=\"590\" src=\"https:\/\/swat.io\/wp-content\/uploads\/2018\/11\/perlen-des-influencer-marketings-10.png\" alt=\"Pearls of Influencer Marketing: Negative Example #10\" class=\"wp-image-5690\" srcset=\"https:\/\/swat.io\/wp-content\/uploads\/2018\/11\/perlen-des-influencer-marketings-10.png 864w, https:\/\/swat.io\/wp-content\/uploads\/2018\/11\/perlen-des-influencer-marketings-10-750x512.png 750w, https:\/\/swat.io\/wp-content\/uploads\/2018\/11\/perlen-des-influencer-marketings-10-640x437.png 640w, https:\/\/swat.io\/wp-content\/uploads\/2018\/11\/perlen-des-influencer-marketings-10-300x205.png 300w\" sizes=\"(max-width: 864px) 100vw, 864px\" \/><figcaption>Pearls of Influencer Marketing: Negative Example #10<\/figcaption><\/figure><\/div>\n\n\n\n<p>Keeping a good posture is the most important thing about gaming. The best start is to sit on your desk and put two candles under the monitor for a romantic ambience. Then it\u2019s not even important anymore that the Playstation is not plugged in and the PC game is running on a Mac.<\/p>\n\n\n\n<div class=\"wp-block-image wp-image-5691 size-full\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"797\" height=\"590\" src=\"https:\/\/swat.io\/wp-content\/uploads\/2018\/11\/perlen-des-influencer-marketings-11.gif\" alt=\"Pearls of Influencer Marketing: Negative Example #11\" class=\"wp-image-5691\"\/><figcaption>Pearls of Influencer Marketing: Negative Example #11<\/figcaption><\/figure><\/div>\n\n\n\n<p>Somehow the vacuum does not fit into this picture. That\u2019s why you only show part of it, even though you are advertising it \u2013 the rest can definitely be seen somewhere else.<\/p>\n\n\n\n<div class=\"wp-block-image wp-image-5692 size-full\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"913\" height=\"446\" src=\"https:\/\/swat.io\/wp-content\/uploads\/2018\/11\/perlen-des-influencer-marketings-12.png\" alt=\"Pearls of Influencer Marketing: Negative Example #12\" class=\"wp-image-5692\" srcset=\"https:\/\/swat.io\/wp-content\/uploads\/2018\/11\/perlen-des-influencer-marketings-12.png 913w, https:\/\/swat.io\/wp-content\/uploads\/2018\/11\/perlen-des-influencer-marketings-12-750x366.png 750w, https:\/\/swat.io\/wp-content\/uploads\/2018\/11\/perlen-des-influencer-marketings-12-640x313.png 640w, https:\/\/swat.io\/wp-content\/uploads\/2018\/11\/perlen-des-influencer-marketings-12-300x147.png 300w\" sizes=\"(max-width: 913px) 100vw, 913px\" \/><figcaption>Pearls of Influencer Marketing: Negative Example #12<\/figcaption><\/figure><\/div>\n\n\n\n<p>Some men will only go down on their knees when proposing. This young gentleman even does it when giving his girlfriend a Daniel Wellington accessory for her Daniel Wellington watch. Have we mentioned \u201cDaniel Wellington\u201d yet?<\/p>\n\n\n\n<div class=\"wp-block-image wp-image-5693 size-full\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"915\" height=\"591\" src=\"https:\/\/swat.io\/wp-content\/uploads\/2018\/11\/perlen-des-influencer-marketings-13.png\" alt=\"Pearls of Influencer Marketing: Negative Example #13\" class=\"wp-image-5693\" srcset=\"https:\/\/swat.io\/wp-content\/uploads\/2018\/11\/perlen-des-influencer-marketings-13.png 915w, https:\/\/swat.io\/wp-content\/uploads\/2018\/11\/perlen-des-influencer-marketings-13-750x484.png 750w, https:\/\/swat.io\/wp-content\/uploads\/2018\/11\/perlen-des-influencer-marketings-13-640x413.png 640w, https:\/\/swat.io\/wp-content\/uploads\/2018\/11\/perlen-des-influencer-marketings-13-300x194.png 300w\" sizes=\"(max-width: 915px) 100vw, 915px\" \/><figcaption>Pearls of Influencer Marketing: Negative Example #13<\/figcaption><\/figure><\/div>\n\n\n\n<p>Do you think Daniel Wellington was happy about this arrangement? The fries don\u2019t look quite so appetizing to us.<\/p>\n\n\n\n<div class=\"wp-block-image wp-image-5694 size-full\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"912\" height=\"473\" src=\"https:\/\/swat.io\/wp-content\/uploads\/2018\/11\/perlen-des-influencer-marketings-14.png\" alt=\"Pearls of Influencer Marketing: Negative Example #14\" class=\"wp-image-5694\" srcset=\"https:\/\/swat.io\/wp-content\/uploads\/2018\/11\/perlen-des-influencer-marketings-14.png 912w, https:\/\/swat.io\/wp-content\/uploads\/2018\/11\/perlen-des-influencer-marketings-14-750x389.png 750w, https:\/\/swat.io\/wp-content\/uploads\/2018\/11\/perlen-des-influencer-marketings-14-640x332.png 640w, https:\/\/swat.io\/wp-content\/uploads\/2018\/11\/perlen-des-influencer-marketings-14-300x156.png 300w\" sizes=\"(max-width: 912px) 100vw, 912px\" \/><figcaption>Pearls of Influencer Marketing: Negative Example #14<\/figcaption><\/figure><\/div>\n\n\n\n<p>A nurturing shower gel is the perfect ingredient for a healthy breakfast and looks great right next to the flowers.<\/p>\n\n\n\n<div class=\"wp-block-image wp-image-5695 size-full\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"913\" height=\"588\" src=\"https:\/\/swat.io\/wp-content\/uploads\/2018\/11\/perlen-des-influencer-marketings-15.gif\" alt=\"Pearls of Influencer Marketing: Negative Example #15\" class=\"wp-image-5695\"\/><figcaption>Pearls of Influencer Marketing: Negative Example #15<\/figcaption><\/figure><\/div>\n\n\n\n<p>Bored by the same Christmas decorations each and every year? Then get the printer from the basement and print some hearts for your fireplace. But don\u2019t forget: just one heart per sheet of paper.<\/p>\n\n\n\n<div class=\"wp-block-image wp-image-5696 size-full\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"586\" src=\"https:\/\/swat.io\/wp-content\/uploads\/2018\/11\/perlen-des-influencer-marketings-16.gif\" alt=\"Pearls of Influencer Marketing: Negative Example #16\" class=\"wp-image-5696\"\/><figcaption>Pearls of Influencer Marketing: Negative Example #16<\/figcaption><\/figure><\/div>\n\n\n\n<p>Do not forget the basket of flowers to make your stay at the beach in Ibiza a total success. And tuck the dry shampoo for washing your hair in the sea daily right into your panties. Nothing can go wrong now.<\/p>\n\n\n\n<div class=\"wp-block-image wp-image-5697 size-full\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"591\" src=\"https:\/\/swat.io\/wp-content\/uploads\/2018\/11\/perlen-des-influencer-marketings-17.gif\" alt=\"Pearls of Influencer Marketing: Negative Example #17\" class=\"wp-image-5697\"\/><figcaption>Pearls of Influencer Marketing: Negative Example #17<\/figcaption><\/figure><\/div>\n\n\n\n<p>No signal for your shaver? You can still praise its advantages for grooming, even if it seems somehow out of place.<\/p>\n\n\n\n<div class=\"wp-block-image wp-image-5698 size-full\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"915\" height=\"431\" src=\"https:\/\/swat.io\/wp-content\/uploads\/2018\/11\/perlen-des-influencer-marketings-18.gif\" alt=\"Pearls of Influencer Marketing: Negative Example #18\" class=\"wp-image-5698\"\/><figcaption>Pearls of Influencer Marketing: Negative Example #18<\/figcaption><\/figure><\/div>\n\n\n\n<p>What do you do when you are supposed to advertise ice tea, but actually feeling more like eating a watermelon? Exactly this.<\/p>\n\n\n\n<div class=\"wp-block-image wp-image-5699 size-full\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"799\" height=\"602\" src=\"https:\/\/swat.io\/wp-content\/uploads\/2018\/11\/perlen-des-influencer-marketings-19.gif\" alt=\"Pearls of Influencer Marketing: Negative Example #19\" class=\"wp-image-5699\"\/><figcaption>Pearls of Influencer Marketing: Negative Example #19<\/figcaption><\/figure><\/div>\n\n\n\n<p>Barilla might not be quite happy with the motive of its influencer, but Vapiano might be and could be the next customer. Maybe next time Barilla will be in focus.<\/p>\n\n\n\n<div class=\"wp-block-image wp-image-5700 size-full\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"914\" height=\"592\" src=\"https:\/\/swat.io\/wp-content\/uploads\/2018\/11\/perlen-des-influencer-marketings-20.gif\" alt=\"Pearls of Influencer Marketing: Negative Example #20\" class=\"wp-image-5700\"\/><figcaption>Pearls of Influencer Marketing: Negative Example #20<\/figcaption><\/figure><\/div>\n\n\n\n<p>Poor Mallow. First she found an egg, now she\u2019s being strangled by her owner. And all this for a Sprocket, whatever that might be.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Avoid Fails in&nbsp;Influencer Marketing<\/h2>\n\n\n\n<p>Influencer marketing does not run automatically. But you can avoid embarrassing fails by choosing the right course of action. This starts with the <a title=\"8 Criteria to Find the Perfect Influencer for Your Brand\" href=\"https:\/\/swat.ioresearch\/8-criteria-finding-the-right-influencer\/\">search for the right influencers<\/a>. If you only look for the ones with the largest number of followers you run the risk of the chosen brand ambassadors and their communities not being a fit for your brand. Put your main focus on criteria such as demographic features of the followers and the influencer\u2019s willingness to interact with the audience.<\/p>\n\n\n\n<p>Once you have found the right one, plan campaigns together and give the influencer clear specifications. This avoids ending up with photos of random product placements, which might seem fake or even ridiculous to the viewers. Keep an eye on context too. Some influencer postings might fit the product, but not the previous posts of the influencer. This harms the credibility of the influencer, which is a crucial quality if you want to push your sales by using opinion leaders in social networks.<\/p>\n\n\n\t\t\n\t\t\t<div class=\"wp-block-cta-form wp-block-cta-form--demo\">\n\t\t\t\t<div class=\"cta-form__container\">\n\t\t\t\t\t\t\t\t\t\t<header class=\"cta-form__header\">\n\t\t\t\t\t\t<div class=\"cta-form__title headline-medium\">Efficient Social Media Communications With Swat.io<\/div>\t\t\t\t\t\t\n\t\t\t\t\t<\/header>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<footer class=\"cta-form__footer\">\n\t\t\t\t\t\t<a class=\"cta-form__button button button--primary\" href=\"https:\/\/swat.io\/en\/pricing\/\">Start a free trial<\/a>\t\t\t\t\t\t\t\n\t\t\t\t\t<\/footer>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t","protected":false},"excerpt":{"rendered":"<p>What to do with a certain product to make it look good on Instagram? Influencers are facing this question regularly\u2026<\/p>\n","protected":false},"author":43,"featured_media":5680,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[359],"class_list":["entry","entry--post"],"_links":{"self":[{"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/posts\/5703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/comments?post=5703"}],"version-history":[{"count":11,"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/posts\/5703\/revisions"}],"predecessor-version":[{"id":37774,"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/posts\/5703\/revisions\/37774"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/media\/5680"}],"wp:attachment":[{"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/media?parent=5703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/categories?post=5703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swat.io\/en\/wp-json\/wp\/v2\/tags?post=5703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}