{"id":6300,"date":"2019-02-07T05:25:36","date_gmt":"2019-02-07T05:25:36","guid":{"rendered":"https:\/\/blog.swat.io\/?p=6300"},"modified":"2022-11-08T12:19:26","modified_gmt":"2022-11-08T10:19:26","slug":"facebook-global-pages-guide","status":"publish","type":"post","link":"https:\/\/swat.io\/en\/manage\/facebook-global-pages-guide\/","title":{"rendered":"The Complete Guide for Successful Facebook Global Pages"},"content":{"rendered":"\n

Companies that want to reach target groups in different countries<\/strong> can create individual Facebook Pages for every country. But there is another way! You also have the option of creating a so-called Global Page, allowing you to manage all of your various country-specific Pages under a single roof. This alternative may need a little warming up to, but it comes with a wealth of advantages.<\/p>\n\n\n\n

In this blog post, we will show you how to create and manage Global Pages<\/strong>. You will learn about the advantages of Global Pages<\/strong>, and whether they could be useful for you, or if you should keep an eye out for other options. As always, Global Pages are not necessarily the ideal solution for everyone.<\/p>\n\n\n\n

1 General Information on Global Pages<\/h2>\n\n\n\n

A Global Page is a Facebook Page that congregates a number of Sub-Pages for various different countries<\/b>. They are special because they allow for users to be automatically directed to the Sub-Page of the country where they live.<\/p>\n\n\n\n

This means that if a user searches for your company on Facebook, instead of a myriad of results, they are being shown just one. If they click on that Page, they are routed directly to your company\u2019s Page specific to their country or geographical region<\/b>. Consequently, this user gets to see different content in a different language than a user from another country or region would.<\/p>\n\n\n\n

1.1 This is What Global Pages Look Like<\/h3>\n\n\n\n

The Austrian version of Coca Cola\u2019s Global Facebook Page looks like this:<\/p>\n\n\n\n

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If you want to see the content for France instead, you can simply change the region<\/b>.<\/p>\n\n\n\n

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In addition, there is a \u201cStandard Page\u201d that is being shown to users accessing the Page from regions without a specific Sub-Page<\/b>. In the case of Coca Cola, this applies to the Philippines, Australia, and Spain. The Standard Page too can be opened by changing the region.<\/p>\n\n\n\n

1.2 The Advantages of a Global Page on Facebook<\/h3>\n\n\n\n

There are a number of reasons for international companies to opt for a Global Facebook Page<\/b>:<\/p>\n\n\n\n