{"id":7301,"date":"2019-04-18T15:08:37","date_gmt":"2019-04-18T15:08:37","guid":{"rendered":"http:\/\/relaunch.swat.io\/?p=7301"},"modified":"2026-03-25T12:53:33","modified_gmt":"2026-03-25T10:53:33","slug":"pinterest-advertising-guide","status":"publish","type":"post","link":"https:\/\/swat.io\/en\/advertise\/pinterest-advertising-guide\/","title":{"rendered":"Pinterest Advertising: The Ultimate Beginner’s Guide"},"content":{"rendered":"\n

Pinterest ads have become a standard element in the advertising strategy of many companies. Since Pinterest Ads are also available in Germany and Austria<\/strong>, the image search engine offers numerous opportunities to position your products among pinners.<\/p>\n\n\n\n

In this blog post, we are showing you the different ad formats that are available, along with the differences in campaign goals and how to optimize tracking of Pinterest Ads. You will also learn how to set up Pinterest Ads through our step-by-step guide, plus some nifty tricks for a successful start.<\/p>\n\n\n\n

Why looking into Pinterest is worthwhile<\/h2>\n\n\n\n

Sure, there\u2019s Instagram and Facebook. But Pinterest? Still, many businesses overlook the social network in their Social Media strategies, even though Pinterest had 433 million active users per month<\/a> in Q1 of 2020<\/strong>. A large number of users<\/a> focuses heavily on certain pins in order to find inspiration for shopping. And even those not actively looking for it end up finding things they want to check out on their next shopping trip. According to their own stats, Pinterest is 33% more effective than Facebook<\/a> in bringing traffic to your online shop<\/strong>.<\/p>\n\n\n

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Pinterest is a traffic generator for your online shop. (Source: Pinterest Business<\/a>)<\/figcaption><\/figure>\n<\/div>\n\n\t\t\n\t\t\t
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Are you new to Pinterest? You\u2019ll find all the information you need to get started successfully in our blog post \u201cPinterest Marketing 101: Everything Companies Need to Know<\/a>\u201d.<\/p>\n\n\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\n\n\n

An overview of various ad formats<\/h2>\n\n\n\n

Similar to other platforms, Pinterest offers a variety of ad formats. They all grow your reach by showing up in topic feeds, the home feed, and in search results of the selected target group<\/strong>. At the moment, six different ad formats<\/strong> are available.<\/p>\n\n\n\n

1. Promoted Pins<\/h3>\n\n\n\n

Promoted Pins are the basic version of Pinterest Ads<\/strong>. They look like regular Pins but are marked as being advertorial content.<\/p>\n\n\n

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2. Promoted Video Pins<\/h3>\n\n\n\n

The video format is very successful on Pinterest as well.<\/strong> In addition, content can be shown in more detail by using video clips instead of regular Pins.<\/p>\n\n\n\n

3. Promoted Shopping Pins<\/h3>\n\n\n\n

When you link or upload your product catalog<\/strong> to Pinterest, you can run Shopping Ads. They consist of images and put your products in the right light.<\/p>\n\n\n\n

4. Promoted Carousels<\/h3>\n\n\n\n

Everyone who is familiar with Facebook Ads is probably well aware of the carousel format. We are talking about a Pin that consists of 2 to 5 pictures or cards<\/strong> that users can swipe through directly in their feed. They can also tap on the carousel and view the pictures in a larger format. Every picture can be linked to an individual landing page, which makes Carousel Pins ideal for promoting several products or services within just one story<\/strong>.<\/p>\n\n\n\n

5. Promoted Collection Pins<\/h3>\n\n\n\n

Collection Pins are great for showing multiple aspects of a product or showcasing related products. You can add up to 24 Creatives to your Pin.<\/p>\n\n\n

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6. Promoted Idea Pins<\/h3>\n\n\n\n

Idea Pins are meant to show instructions or present content with storytelling. Visually, they are reminiscent of Instagram Stories.<\/p>\n\n\n\n

Types of campaigns<\/h2>\n\n\n\n

Selecting a campaign objective<\/a><\/strong> determines which Pins are available to you and how billing works:<\/p>\n\n\n\n