Head of Product [m/f/d] (Full-time) | SaaS | Vienna (hybrid) or Remote within the EU

Who we are:

Swat.io is a self-financed, profitable B2B SaaS company with around 1800 customers: agencies, mid-market, and enterprise brands that need to work reliably under pressure.
Social media work is complex, relentless, and constantly changing. We build products that don't just organize it — they absorb the cognitive load, handle what used to take hours, and make things possible that weren't before. Different challenges, different tools — each one built to genuinely lighten the load.
Our vision is clear: We define how professionals manage social media in an AI-native world — where human judgment and AI agents work as one. Global in ambition, substance over hype.
Our product is built for small teams with big responsibilities to be intuitive enough that customers can manage their entire journey from free trial through ongoing use as independently as possible, while our Sales team drives strategic sales opportunities, working with customers who value in-person interaction and guidance.
We are a small, dynamic, and at the same time stable company with over 15 years of bootstrapped success. Things move fast here; good ideas are heard and acted on. Around 50 people from diverse backgrounds work lean, agile, and with a high degree of ownership.

Who you are:

You'll join Swat.io as our Head of Product and take strategic ownership of our Core product across the roadmap, team, and commercial outcomes. You'll report to Johannes (CEO Product), and as part of the leadership team, you’ll work as a peer to the Heads of Sales, Marketing, Customer Experience, and People & Operations.

You form opinions fast and write them down. You think commercially — NRR, ACV, add-on logic, and pricing tiers are a lens on every roadmap call, not a finance department's job. You stay genuinely close to customers. For you, commercial sharpness starts with a deep understanding of their needs.
You're AI-native by default: not as a talking point, but as a daily practice. You've shipped AI features that real customers paid for, and you know the difference between a demo and a product.
Who you are not: This role is not for someone who waits for strategy to arrive from above, manages features rather than outcomes, or needs a large org and a VC war chest to do meaningful work. If you're looking for a big R&D budget, thick PM/Eng handoffs, or a Product team of 20, this won't be the right fit.

Purpose of the role

Swat.io's Core product: Publisher, Inbox, and Insights, serves 1,800 professional social media teams. You'll own the full picture: what gets built, who builds it, and whether it moves the commercial needle.
You'll be trusted to take full ownership of:

Product team leadership: leading and enabling our PMs and designers. We are moving towards small, autonomous AI-empowered teams with end-to-end ownership, and that's where you step in. You set the hiring bar, own performance, and decide who builds what.
Product operating system: Cycle planning, discovery, specs, release tiering, and customer interviews. The rituals that make a focused team faster than a busy one.
Commercial product thinking: Every roadmap decision runs through a commercial lens. NRR, ACV, add-on logic, and pricing tiers are your tools, not someone else's report.
AI product leadership: Shipping AI features that real customers pay for — agents, evals, MCPs, skills in production.
Cross-functional alignment: Actively participating in the leadership team, contributing to the company's strategic development. Product doesn't ship in a vacuum, so you'll be the one pulling everyone toward the same number. You present your numbers and blockers to the board bi-weekly. No one chases you for status; you push it.

What the first 90 days look like

Product, Sales, Marketing, and AM are aligned on the expansion sequence.
Full ownership of the Product team - people management handed over, roles clear, and the team running with confidence under your leadership.
Shape how the product team + developers work together in an AI-assisted future.

Are you ready for this?

We define ready as:

You bring 8+ years in SaaS product, with at least 3 in a leadership role owning a full B2B SaaS product area end-to-end, from roadmap through commercial outcomes, not just feature delivery
AI-native by default: You already work with agents, evals, MCPs, and skills daily and shipped AI features (agents, evals, MCPs, or similar) that real customers paid for in production - not demos, not pilots
You form opinions fast and write them down. You argue why — with data, not adjectives. You don't wait for strategy from above. You shape it.
You have technical depth to challenge engineering trade-offs, understand platform decisions, and prefer small product-engineer teams over thick PM/Eng handoffs.
You think commercially: NRR, ACV, add-on logic, pricing tiers — these aren't finance words for you. They're a lens on every roadmap call.
You are a strong communicator: you skip jargon and translate the product into language that Sales can sell, Account Management can position, and customers can buy. You push status proactively. No one should ever have to chase you for "where are we?"
You're comfortable in a bootstrapped, profitable, ~50-person company. No VC war chest. No big R&D bets. Speed and focus instead of headcount.
You stay genuinely curious and keep learning about the market, your customers, AI, and your own blind spots. You update your thinking when new information arrives, actively seek out perspectives that challenge your own, and don't confuse confidence with certainty.

Nice-to-haves:

German language skills (a genuine plus for DACH customers, not a requirement)
Expertise from the Social Media industry

Don’t worry if you don't meet all the qualifications. If this opportunity catches your eye and you are passionate about the field, we are happy to receive your application. If we both think we are a good match, as team fit is as important to us as technical fit, we will find a solution and grow together.

Our stack/How we work:

Done is better than perfect. We ship, learn, and adjust. We don't wait for the ideal version.
Change brings chaos. We allow it. Enough structure to stay aligned, enough freedom to move fast.
Speed wins everywhere except where it can't. Data, code quality, core functionality, and payment get the time they need. Everything else favors speed.

The product team plans everything in Linear and Claude Cowork, collaborates with designers in Figma, and works in 3-week development cycles, each starting with a kickoff to clarify resources, scope, and what we can realistically accomplish, whether for research or execution.
We keep our processes agile with fixed points such as weekly team meetings, retrospectives, and ad hoc collaboration via Slack and Google Meet. We are always open to jumping on calls, diving into problems together, and making sure humour is part of the process. A strong GIF game is recommended.
We enhance productivity with advanced AI features of Claude Cowork, track user feedback in Linear, and analyze product usage with PostHog to guide decisions and priorities.
Bigger projects typically span 2–3 cycles, but we aim to ship a meaningful first iteration within one cycle.
The entire Swat.io team collaborates on Slack, Linear, Google Meet, Notion, Google Suite, and FigJam. Claude Cowork is our company-wide, unified agent tool, with AI agents integrated into all of our company processes and mindsets.

What you’ll find:

Personal development: An exciting opportunity to shape how our product is developed and to co-create best practices with the leadership team.
Annual learning & development budget: You'll receive €1,000 per year and 4 additional days off for professional or personal development.
Professional equipment: MacBook, headset, and more.
Salary: Permanent contract with a gross annual salary starting from EUR 90.000,- for a full-time work-week, based on your experience and expertise. Overtime is compensated as time off. For leadership positions, an additional performance-based bonus is agreed on yearly and has already been fixed for 2026.
Flexibility: We work with a flexible hours model with no core working hours that allows you to shape your workdays around your needs and those of your team and customers.
Remote-friendly model: You can comfortably work remotely from your country and/or from our Vienna office most of the time. Our leadership team meets in person at the Vienna office 1–2 times per month to align on strategic and team-specific topics, and twice a year, the entire company gathers there as well. Travel costs are covered for team members based outside Vienna. Apart from that, you can also work abroad from anywhere in the world for up to 3 months per year; just keep time zones in mind.
Family-friendly: We guarantee your job after parental leave and offer truly flexible working hours and models. Around 40% of our team members are parents, showing how seriously we take work-life balance.
Team spirit: At Swat.io, we are makers who excel at what we do while caring for each other's well-being and creating a supportive environment. We have regular team collaboration activities and bi-annual company events that bring all Swaties from around the world together to connect and celebrate in Vienna.
Public transport support: If you're based in Austria, we support you with a yearly public transport ticket (Vienna public transport pass or a portion of the KlimaTicket).

We are proud to have an inclusive workplace environment that will foster your development, no matter your gender, civil status, family status, sexual orientation, religion, age, disability, education level, or race.

What you won’t find at Swat.io:

Annoying micro-management
Office politics
Lengthy coordination and approval processes
Monotonous tasks and boring work
Egos and bullshit before real results

Our process:

Our job posting got your attention – great! We are looking forward to getting to know you better. Show us who you are; we are interested in your personality and how you fit into our team. As part of your application, we expect you to answer these 2 questions:

A short product decision you made recently that you'd defend in writing — what you chose, what you didn't, and why.
The one thing about how Swat.io has communicated this role you'd push back on.

We read every reply.

Your contact people are Johannes (CEO Product), the direct manager for this role, and Lisa, our Head of People & Operations. Ellie, our external recruiter, supports us with the first touch point with our candidates.

CV screening and first touch point with Ellie.
Cultural + Product Interview with Lisa and Johannes in English.
On-site or remote assessment round with the Management Board (Verena, Jolli, Manuel)
On-site or remote meeting with the leadership team (other heads of) and your future team members
Offer & open questions

Meet Your Team

Matthias: Our UI/UX Designer has been making Swat.io even more stylish since 2021. When he's not busy solving interesting problems, he loves spending time with his family and cruising through the woods on his bike.
Eva: Our Senior Product & Business Analyst. Having been with Swat.io since 2023, she is pushing the data side of the product forward.
Oleg: Our Senior Product Manager, Growth, since 2025, making sure onboarding for new users is smooth and fruitful. He’s joining us from Moldova.
Guillermo: Our UI/UX Designer has been crafting intuitive user experiences for our product from his base in Madrid since 2024. He has a big interest in music composition and would love to hear a live orchestra play some of his music one day.
Laura: Our Senior Product Manager, Power Woman, who is currently on maternity leave, has been developing our product since 2022, always keeping the needs of our users in mind. She prefers to juggle tasks in "Working from Abroad" mode and even uses her lunch break for trail running training.
Eugene: Our Senior Product Manager, has been turning real user problems into valuable, well-built product solutions with us since 2026. Outside of work, he is usually moving: tennis, running, hiking, exploring nerdy AI stuff, or losing hours watching YouTube videos about the universe.

Warum auch du Teil des Swat.io-Teams werden solltest

Außergewöhnliche Menschen

Bei uns arbeiten außergewöhnliche Menschen mit vielfältigen Interessen und Fähigkeiten.

Durchstarter:innen und Anpacker:innen

Wir geben unser Bestes und unterstützen uns dabei gegenseitig. Bei uns sind gute Argumente wichtiger als Egos.

Flexible
Arbeitszeiten

Gestalte deinen Tag im Rahmen der vereinbarten Arbeitsstunden so flexibel wie möglich.

Budget für Aus- und Fortbildung

Wir glauben an das Prinzip, dass man sein Leben lang lernt und schaffen ein Umfeld für dich, in dem du gefordert wirst, lernst und wachsen kannst.

Familienfreundlich

Wir wissen, wie wichtig die Zeit mit der Familie ist, insbesondere, wenn es darum geht, bei den großen Meilensteinen im Leben der Kinder dabei zu sein.

Hybrides Arbeitsmodell

Arbeitest du lieber von zu Hause aus oder im Büro? Sowohl als auch? Du machst das so, wie es für dich am besten passt!

Team-Aktivitäten

Wir feiern unsere Erfolge gemeinsam, unterstützen Team-Events und organisieren Veranstaltungen.

Ein Herz für die Umwelt

Wir bleiben bodenständig und setzen uns für klimafreundliche Verkehrsmittel ein. Die Kosten für dein Wiener Linien Jahresticket übernehmen wir.

Zurück zu allen Jobs Bewerben

Häufig gestellte Fragen

Wie soll meine Bewerbung aussehen?

Unsere Stellenausschreibung hat dein Interesse geweckt? Das ist großartig! Wir freuen uns darauf, mehr über dich zu erfahren. Zeig uns, wer du bist – für uns zählt deine Persönlichkeit und wie gut du in unser Team passt.
Bitte klicke auf den Link in der Stellenanzeige, um deinen CV hochzuladen, und schildere uns in deinen eigenen Worten, warum du Teil unserer Swat.io-Crew sein möchtest.

Du kannst uns auch gerne ein Video und/oder Arbeitsproben schicken. In unserer Bewerbungsplattform kannst du beim Hochladen deiner Unterlagen ein Video aufnehmen. Du kannst dein Video auch auf Google Drive oder Youtube hochladen und den Link mit uns teilen.

Soll ich meine Bewerbung auf Englisch oder Deutsch verfassen?

Wir sind ein internationales Team und sprechen Englisch in unserem Unternehmen – einige Positionen erfordern jedoch verhandlungssichere Deutschkenntnisse (z. B. Positionen im Kundensupport, Marketing- und Vertriebsteam). Daher schick uns deine Bewerbung für solche Stellen bitte in deutscher Sprache. Als Faustregel gilt: Verfasse deine Bewerbungsunterlagen in der Sprache der jeweiligen Stellenanzeige.

Wie geht es weiter, nachdem ich meine Bewerbung geschickt habe?

Cultural Call (30-45 Minuten)
Nachdem du deine Bewerbung eingereicht hast, melden wir uns innerhalb einer Woche bei dir. Wenn dein Profil zu unseren Anforderungen passt, laden wir dich zu einem ersten 30-45-minütigen Cultural Call mit unserem Talent Partner ein.
Bitte beachte: Auch wenn die Stellenausschreibung auf Deutsch verfasst ist, findet das erste Gespräch auf Englisch statt, da Englisch unsere Unternehmenssprache ist.
Fachliches Interview (50 Minuten)
In der zweiten Runde lernst du deine zukünftige Führungskraft in einem 50-minütigen Videocall kennen. Hier haben beide Seiten die Möglichkeit, tiefer in deine Erfahrungen und gegenseitigen Erwartungen einzutauchen.
In-Depth Interview / Assessment
Für manche Positionen bitten wir dich, vorab Aufgaben zu bearbeiten und diese bei uns zu präsentieren. In diesem Schritt lernst du mehrere potenzielle Kolleg:innen kennen, präsentierst oder bearbeitest gemeinsam Case-Aufgaben mit Bezug zur Rolle und erhältst tiefere Einblicke in unsere Arbeitsweise. Je nach Position kannst du während oder nach diesem Schritt auch unsere CEOs oder unseren CFO kennenlernen.
Meet the Team
Nach einem erfolgreichen Assessment laden wir dich gegebenenfalls ein, weitere Teammitglieder kennenzulernen, um sicherzustellen, dass es für beide Seiten gut passt.
Angebot
Wenn du uns sowohl fachlich als auch kulturell überzeugst – und es sich für dich genauso richtig anfühlt – erhältst du ein Angebot von uns. Wir hoffen, dass dies der Beginn einer erfolgreichen Zusammenarbeit ist.
Willkommen an Bord
Sobald alles unterzeichnet ist, erhältst du deine Vertragsunterlagen sowie alle Informationen zu deinem Onboarding. Zusätzlich stellen wir dir eine:n persönliche:n Buddy zur Seite, damit du dich von Anfang an gut aufgehoben fühlst und erfolgreich starten kannst.

Wann kann ich mit einer Antwort rechnen und wie lange dauert das Einstellungsverfahren?

Im Schnitt dauert es von der Bewerbung bis zur Vertragsunterzeichnung rund eineinhalb Monate. Wenn du schnell eine Rückmeldung brauchst, informiere uns bitte gleich zu Beginn, damit wir entsprechend planen können. Meistens entscheiden wir uns so schnell wie möglich. Es ist uns aber sehr wichtig, unsere Stellen bestmöglich zu besetzen.

Gibt es Vor-Ort-Meetings oder Vorstellungsgespräche im Swat.io-Büro?

Die meisten unserer Team-Mitglieder arbeiten remote, einige kommen regelmäßig ins Büro. Manche Teams treffen sich für Aktivitäten wie Brainstorming-Sessions, Co-Working, um sich besser kennen zu lernen oder zu einem ungezwungenen After-Work.

Bewerber:innen bieten wir an, eine der Bewerbungsrunden im Büro abzuhalten. Das kann etwa das Assessment sein, ein Treffen mit dem Team oder um Equipment abzuholen. Es gibt immer die Möglichkeit, einige deiner (künftigen) Kolleg:innen persönlich zu treffen.

Ich wurde zu einem Vorstellungsgespräch per Video eingeladen. Wie kann ich mich darauf vorbereiten?

Wir planen die meisten unserer Videoanrufe mit Google Meet, Zoom oder Around. Sorge dafür, dass du mit dem Tool vertraut bist, wenn du es noch nie benutzt hast. Achte darauf, dass die Internetverbindung zuverlässig funktioniert, und überprüfe dein Mikrofon/die Lautsprecher.

Welche Sprache wird im Unternehmen gesprochen?

Mit Mitarbeiter:innen aus über 12 Ländern sind wir sehr international. Aus diesem Grund ist unsere Unternehmenssprache Englisch und die gesamte interne Kommunikation läuft auf Englisch. Da jedoch der Großteil unserer Kunden deutschsprachig ist, arbeiten einige Teams in deutscher Sprache, zum Beispiel in den Abteilungen Finance & Operations, Marketing, Sales und im Support-Bereich. Ansonsten kommuniziert man auch dort auf Englisch.