How TV & Radio Broadcasters are Managing Social Media

While social media is definitely giving TV & Radio broadcasting companies the opportunity to diversify their programming content and boost their reach and engagement rates with audiences, the new medium also represents big challenges. Broadcasters need to listen, analyze and integrate findings from all social media channels in order to ultimately improve their reach and strengthen the ties with their audience. In this context, managing social media becomes a necessity for broadcasting companies looking to understand how social content relates to the story they are telling, and to find ways to inspire their audience to engage with their programs and shows.