Tool for Social Media Content Planning
A Simple, One-Stop Approach To Content Planning
- Try it free for 21 days
- No payment information required
- No automatic renewal
Good Editorial Planning Needs the Right Structures
Made by Social Media Professionals, for Social Media Professionals
We've been focusing on the demands of professional social media teams since 2010. From single-person companies to international corporate groups, every organization needs to have clarity and control in order to free up more time for important social media management tasks. Over 18,000 users currently rely on our expertise.
Agile Editorial Planning Tool for All Channels
Plan your content with a clear and agile social media editorial plan. With Swat.io Publisher, you can schedule posts and publish them straight to Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, and TikTok. Use content planning channels for Threads, Snapchat, Tumblr, Vimeo, Xing, newsletters and all other channels to coordinate your communication strategy.
Filter Options and Clear Views
Your entire social media content planning is clearly displayed in daily, weekly and monthly views. Colored labels show you whether content is planned, approved, unpublished or published. See the status of a post and who on your team is responsible for it at a glance.
From Idea to Post With a Wide Range of Content Formats
In the "Drafts" section, you can collect ideas for posts before you add them to your editorial plan. Swat.io Publisher supports all major content formats on Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, TikTok, and Bluesky. Schedule and publish your social media posts as text, link, image, video, carousel or album posts straight from our social media calendar tool – without having to log in to each platform. Use the scheduling feature for stories and get timely reminders to post manually.
Image and Video Editing in the Integrated Composer
Edit images and videos as you create a post! With the streamlined post composer, you can rotate and crop images and videos to the perfect aspect ratio, add filters or adjust colors and add markups and text. For ideal file management, you can link your Dropbox or Google Drive account and upload your creatives straight from the cloud. Choose thumbnail images for videos or alt text descriptions for images. It’s never been easier to create great posts for your editorial plan!
Easily Duplicate and Edit Scheduled Posts
Copy your existing content in just a few clicks with the duplicate feature. This enables easy and consistent social media content planning across all channels. To adapt to the expectations of your target audiences on each platform, you can easily edit your duplicated content or change the publication time.
Proven Approval Processes and Communication
Teamwork requires specific structures and capabilities. Proven workflows and integrated approval processes help create internal feedback loops for social media content planning. All changes are documented in the activity log using the internal comment feature. This makes it easy to plan social media posts as a team.
Post Planning With No Compromises
Social media content planning with Swat.io allows you to use extensive publishing options. This means that, depending on the channel, you can not only publish text, link, image, video, carousel and album posts directly, but you can also use newsfeed targeting, audience restrictions, locations and branded content tags.
Frequently Asked Questions About Social Media Content Planning
What is a social media editorial calendar and why does my team need one?
An editorial calendar gives you a clear overview of what content goes out on which channel and when. Without one, it's easy to lose track, especially when multiple people are involved. Swat.io's planning tool shows your whole team what's scheduled, in review, or already published at a glance.
Which channels can I plan simultaneously in Swat.io's editorial calendar?
You can plan content for Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, X, Threads, and Bluesky in a single calendar. Posts can be created cross-channel or tailored individually per platform.
Can multiple team members work in the content calendar at the same time?
Yes. Multiple people can create, edit, and comment on posts simultaneously. You can assign roles, for example who can approve content and who can only draft. This is particularly useful when working with agencies or multiple editors.
How does the approval workflow work in Swat.io?
You submit posts for approval before they go out. The responsible person gets a notification, can comment directly in the tool, and either approves or sends it back for revision. No separate email chains needed.
What's the difference between a content planning tool and a spreadsheet?
In a spreadsheet, you only see text. In Swat.io's calendar, you see actual post previews, can communicate directly with your team, upload assets, and publish or approve with one click. The entire journey from draft to publish happens in one place.
More Time for Efficient Communication
Features You’ll Love
We would be lost without Swat.io!
Clear Editorial Planning for Your Team.
- Try it free for 21 days
- No payment information required
- No automatic renewal
