Centralized and Clear Social Media
Content Planning

A central calendar for all activities

Your team will love our clear editorial calendar! Keep track of all publishing activities on all your channels at a glance.

Time efficient workflows

Prepare content for different channels using only a few clicks. The magic of cross-channel duplication saves precious time.

Scheduling, direct publishing and reminders

Find the mode of publication that is most convenient for you. Swat.io offers scheduling, direct publishing, and e-mail reminders.

Clearly arranged calendar views

You decide which channels you want to see and whether a daily, weekly or monthly view makes the most sense.

Team communication made easy

Use our internal comments to conveniently discuss upcoming posts and necessary adjustments to them.

Agile editorial planning for all channels

Plan your content in a clear and agile editorial calendar. With Swat.io you can plan and directly publish content on Facebook, Twitter, Instagram, YouTube, and LinkedIn. Use content planning channels for Pinterest, Snapchat, Tumblr, Vimeo, Xing, Newsletters and anything else to coordinate your communication strategy.

Editorial calendar with filters and clear display

The daily, weekly and monthly views display your content in a clearly arranged way. Our color marking system shows whether content is scheduled, approved, non-published or published. You can see at a glance the status of a post and which team member is assigned to it.

Suitable for a multitude of content formats

Swat.io supports all major content formats on Facebook, Twitter, Instagram, YouTube, and LinkedIn. Schedule and publish your social media content as text, link, picture, video, carousel or album post directly from our social media management tool - without having to log in to every single platform anymore.

Intuitive post composer with image editing features

Edit images directly in Swat.io when creating a post! Our optimized post composer allows you to crop images using the perfect ratio aspects, rotate images, add filters or adjust colors and add markups and text. For ideal image handling, you can easily connect your Dropbox or Google Drive account and seamlessly upload images from the cloud. Select thumbnail images for videos or alt text descriptions for images. Crafting visually appealing posts has never been easier!

Simple duplicating and editing of scheduled posts

Multiply your existing content with just a few clicks - the duplicate feature makes it possible. It allows simple and consistent editorial planning across all channels. To suit the behavior of your target group on the respective platform you can easily edit your duplicated content and change the publishing time.

Proven approval processes and communication

Working in a team requires special structures and possibilities. Proven workflows and integrated approval processes allow for internal feedback loops in the content planning process. Make sure all revisions are well-documented with Swat.io’s change log and the internal comments section.

Editorial planning with all Facebook post options

The editorial planning of Swat.io is compatible with the options for publishing provided by Facebook. This means that you can not only directly post text, link, picture, video, carousel or album posts but also use Newsfeed targeting, targe group limitations, locations and branded content.

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Content Planning Success Stories

Swat.io supports your Enterprise.

Manage

Facebook
Instagram
Twitter
YouTube
LinkedIn
Google My Business

Publish

Clear and central content calendar
Agile planning and approval
Schedule and publish posts
Easy team collaboration
Reliable workflows and processes
Post preview for all devices

Engage

Single ticket inbox for all channels
Fast response time on social media
Coordination and collaboration as a team
Integrated social CRM data
Inbox automations for recurring tasks
Detailed log for all activities

Analyze

Analyse your social media performance
Compare numbers across channels
Valuable insights into your community
Identify brand ambassadors
Analyse your team performance
Export raw data for all statistics data

Feature by Feature

Definition of post visibility to distinguish between published and unpublished contributions (dark posts)
Add post tags when creating a post
Ticket watching: posts you didn’t edit yourself can be watched and guided
Link clicks metrics / analysis for content / posts
Assignment of tickets for cross-team collaboration (not only posts, but also comments)
Change history: history log / activity log for every processed ticket
Searchable archive for already answered tickets
User administration, role and rights management
Inbox ticket for contributions to event posts on Facebook
Detailed team statistics by number of created/assigned/completed tickets per team member incl. reaction times
Push messages in the tool and via email incl. setting options for which user should be notified when
Support of government-related handles on Twitter

Centralized and Clear Social Media Content Planning