Social Media Management Tool for Pinterest

Pinterest Teamwork Has Its Challenges

Inspiring your target group on Pinterest requires good content planning. You can quickly lose the overview of which pins are planned for when, who in the team is responsible for what, and which topics work well. That wastes valuable time.

Made by Social Media Professionals, for Social Media Professionals

We've been focusing on the demands of professional social media teams since 2010. From single-person companies to international corporate groups, every organization needs to have clarity and control in order to free up more time for important social media management tasks. Over 18,000 users currently rely on our expertise.

We’re an Official Pinterest Partner

We’ve been part of the Pinterest Marketing Partner program since 2020. That means we worked directly with Pinterest to develop Swat.io and have access to its official programming interfaces.

Your Pinterest Management Tool for Clear Content Planning and Optimized Teamwork

Plan and publish pins in Swat.io Publisher and benefit from efficient team workflows. Our customers love the following features!

Easily Create Pins and Edit Images

Use the post composer to create stunning pins! Choose the board you want to pin on, add a title, text and link, then decide whether you’d like a photo or video pin. The integrated editing tool enables you to crop and shrink images und videos, add text and mark-ups, and make your pin more visually appealing by tweaking the colors or using a filter.
Share Your Content Across Channels

Publish your social media communications on all your channels by duplicating content across networks or pinboards. Make changes depending on the network and release posts together or individually. Swat.io Publisher makes planning content a breeze and saves you valuable time.
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Manage All Your Channels in a Clear Interface

All your channels and social media platforms in a single tool: Swat.io Publisher brings everything together in one place and lets you use workspaces to divide up various areas. The dashboard gives you an overview of all your channels, and lets you plan content, respond to inquiries from your fans and followers, and analyze and evaluate your channels’ performance.
Agile Editorial Planning for All Channels

Plan your content across all your communication channels using a clear, agile editorial calendar. Swat.io enables you to schedule and publish content on Pinterest, Facebook, Twitter, Instagram, YouTube, LinkedIn and TikTok. Content planning channels for Threads, Snapchat, Tumblr, Vimeo, Xing, newsletters and all your other channels help you coordinate your communication centrally.
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Analyze and Evaluate Your Social Media Performance

Social media analysis is important for measuring the success of your work. Our Pinterest tool’s analysis and evaluation options give you a detailed overview of the key figures for all your social media channels. Find out which content works best, how many link clicks and shares you’re getting, and how your channels are growing over time.
Work With Your Team and Define Remits

Use internal comments to coordinate proposed social media posts with your colleagues. Collect ideas collaboratively or approve posts. Team members are only given access to the areas approved for their role and authorizations, so you can ensure your channels’ information and content can only be viewed by authorized users.
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Support You’ll Adore, Always by Your Side

Whether you’ve got a great idea for a new feature, you’ve gotten stuck on something or you’re looking for a specific function, our support team is always happy to help. They’re friendly and take just a couple of minutes to reply, on average. Customers and prospective clients alike can benefit from the high-quality service offered by our support team.
Give Your Data to People You Can Trust

Data privacy is important to you? It is to us, too! We store your data with AWS in Frankfurt, Germany. AWS is ISO 27001 and BSI C5 certified. We are also ISO 27001 certified and additionally comply with several self-regulatory frameworks such as the GDPR, which we continuously monitor for compliance.
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Customers Enjoying Success on Pinterest Thanks to Swat.io Include

Ruth Luttmannsberger, Douglas Austria

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Clear Pinterest Content Planning.

A Pinterest tool that works. Use Swat.io to structure your content planning and get the overview you need. The best foundation for good Pinterest marketing!

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Frequently Asked Questions

What does Swat.io offer for Pinterest management for professional teams?

Swat.io is a central Pinterest management tool for planning, creating, and publishing pins. You plan content in a clear editorial calendar, coordinate your team through approval workflows, and analyze the performance of your Pinterest channels. Swat.io has been an official Pinterest Marketing Partner since 2020 and exclusively uses official interfaces.

Which pin formats can I publish on Pinterest with Swat.io?

With Swat.io, you can create and publish photo pins and video pins. In the post composer, you select the desired board, add a title, text, and link, and choose the right format. All pins can be scheduled in advance and integrated into team approval workflows.

Can I edit images directly in Swat.io for Pinterest?

Yes, Swat.io has an integrated image editing tool. You can crop and resize images and videos, add text and markups, and adjust colors or apply filters — all without leaving the platform. This saves time and helps you maintain a consistent visual style.

How do I plan Pinterest content as a team with Swat.io?

In the Swat.io editorial calendar, you plan all pins for your Pinterest boards and coordinate collaboration through internal comments. Posts can be jointly edited and approved before publication. With role management, you can ensure that only authorized people have access to specific channels.

Can I publish content on Pinterest and other channels simultaneously with Swat.io?

Yes, with Swat.io you can duplicate content across channels and adapt it individually for each network. This lets you publish pins and matching posts on Facebook, Instagram, LinkedIn, and other platforms in one step. It saves time and ensures consistent communication across all channels.

What analytics features does Swat.io offer for Pinterest?

In Swat.io’s insights section, you can see the most important metrics for your Pinterest channels: impressions, shares, interactions, and community growth. This gives you a clear overview of which pins generate reach, how your community engages with your content, and how your channel develops over time.