Social Media Publishing Tool
A Simple, One-Stop Approach to Content Scheduling and Publishing
- Try it free for 21 days
- No payment information required
- No automatic renewal
Good Editorial Planning Needs the Right Structures
Made by Social Media Professionals, for Social Media Professionals
We've been focusing on the demands of professional social media teams since 2010. From single-person companies to international corporate groups, every organization needs to have clarity and control in order to free up more time for important social media management tasks. Over 18,000 users currently rely on our expertise.
Social Media Publishing and Scheduling
The clear and agile editorial calendar lets you schedule your posts for the right time or publish them straight away on all channels. Discover our social media publishing software’s reliable workflows, and use them for optimum distribution of your team or company’s resources.
Suitable for Multiple Content Formats and Social Media Cross-Posting
Schedule and publish your social media content as text, link, image, video, carousel or album posts straight from our social media publishing tool. Post to multiple social media channels at the same time with just one click. Gone are the days when you had to log in to each channel individually.
Reliable Workflows for Social Media Publishing
With just a few clicks, you can schedule content, set up posts, duplicate and customize them to suit your social media channels. Change the publishing timing based on your audience’s habits to get the best results on each platform. Swat.io Publisher offers reliable workflows to help you throughout the publishing process.
Intuitive Image and Video Editing With Post Composer
With the post composer, you can rotate and crop images and videos to the perfect aspect ratio, add filters, markups or text, or adjust colors. For optimum file management, link your Dropbox or Google Drive account and upload your creatives straight from the cloud. It’s never been easier to create posts that look great!
Audience Segmenting and Newsfeed Targeting
Reach the people your content matters to. Set your target audiences and use newsfeed targeting options to distribute your content as effectively as possible. Use demographic and geographic filters to save custom newsfeed targeting options as templates that you can use again and again with just two clicks.
Notifications for Advertisers
Automatically send a notification to your advertising manager when a post is published and ready to be promoted. During the planning process in Swat.io Publisher, you can specify the ad format, budget, target audience and time period. No more confusion – and lots more productivity!
Frequently Asked Questions About Social Media Publishing and Scheduling
Which channels can I publish to simultaneously with Swat.io?
You can publish to Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, X, Threads, Bluesky, and WhatsApp. You create a separate draft per channel, duplicating and adapting content as needed, and schedule all of them to publish at the same time.
What is cross-posting and what are its limitations?
Swat.io lets you duplicate a post and adapt each channel's version separately: image format, copy, hashtags. All drafts can then be scheduled to publish at the same time. You keep control over channel-specific details without starting each post from scratch.
Can I schedule posts in advance for automatic publishing?
Yes. You set a date and time per post, and Swat.io publishes it automatically, even when you're offline. This works across all connected channels.
Does Swat.io support Stories and Reels, or only standard feed posts?
Swat.io supports most common formats. Instagram Stories and Reels are published automatically via Swat.io, no manual app action required. The exception is Facebook Stories: you receive an email reminder and publish manually directly via Facebook.
How does Swat.io compare to Hootsuite or Buffer as a publishing tool?
The key difference is the focus on professional teams: Swat.io offers mature approval workflows, role management, and an integrated community management inbox. Hootsuite and Buffer are broader but less deep when it comes to team workflows and the combination of publishing and customer service.
More Time for Efficient Communication
Features You’ll Love
I don’t know of any other tool that saves you so much time.
Clear Editorial Planning in Your Team.
- Try it free for 21 days
- No payment information required
- No automatic renewal
