Instagram Product Tagging

With our new Instagram product tagging feature, social commerce just got even easier. 🎉
From now on, you can tag products directly in your Instagram posts and link your content more closely to your shop. This creates a seamless connection between inspiration and purchase.

How it works

After uploading your photo or video in the Composer, click on the small tag icon. Then select “Products” on the right-hand side. Next, click on the area of the photo where the product appears and choose one of your product catalogs as well as the specific product.

Limitations

Products can only be tagged in photo or Reel posts, not in Stories.
A maximum of 20 products can be linked per post.
This feature is only available in countries where Instagram product tagging is supported. You can find a full list here.
You need an Instagram Business account and at least one product catalog.

Your benefit

Product tags make it easier for your community to discover relevant products directly from your posts. This not only increases the visibility of your products but can also significantly boost conversions. At the same time, your publishing workflow stays clear and efficient – all in one place.

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