✨ Swat.io AI: New smart features for easier social media management Learn more now

Swat.io Publisher

Better Content,
Less Stress

Save more time for creative content creation and avoid chaotic coordination processes.
  • Try it free for 21 days
  • No payment information required
  • No automatic renewal

Good Editorial Planning Needs the Right Structures

Are you unhappy with your editorial planning process? Is it not living up to your high standards? Preparing posts for all your company’s channels is tedious, tricky to coordinate, and takes a lot of manual effort. Lots of work without the right structure leaves you with little time for creative tasks.

Made by Social Media Professionals, for Social Media Professionals

We've been focusing on the demands of professional social media teams since 2010. From single-person companies to international corporate groups, every organization needs to have clarity and control in order to free up more time for important social media management tasks. Over 17,000 users currently rely on our expertise.

More Time for Efficient Communication

With Swat.io Publisher, you can improve your team coordination, keep track of what’s going on, and create clear structures and processes. This frees up more time to build genuine relationships with your community.
  • Centralized Content Planning

    Plan social media content in collaboration with your team. Create posts, allocate them within your team or approve them so workflows can be constructed as efficiently as possible in line with tried-and-tested methods.
  • Scheduled and Direct Publishing

    Use our Swat.io social media publishing tool to schedule or publish your content straight to Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest.
  • Support for Different Content Formats

    Text, link, image, album, video or carousel – it’s up to you. Swat.io Publisher supports all possible content formats to show your social media content at its best in any feed.
  • Optimum Reach Among Your Target Audience

    With newsfeed targeting options and reminders for advertising managers, you can ensure your content is seen by the audience you want to reach.
  • Agile Editorial Calendar

    Easily schedule content with the clear and intuitive social media content calendar. With different calendar views in Swat.io Publisher, you’ll never lose track of all your channels.
  • Smooth Workflows

    With just a few clicks, you can schedule posts, duplicate them, and customize them to suit your social media channels. Swat.io Publisher provides reliable workflows to help you through every step of the publishing process.

Swat.io Publisher Features You’ll Love


One Login for All Social Media Channels

Sharing logins and sending passwords across your team are a thing of the past. Everyone has their own Swat.io account login to access the channels they need.

Post Composer for Image Editing

Crop and rotate images, add filters, adjust colors or add markups and text. Linked directly to your Dropbox or Google Drive account.

Easily Duplicate and Edit Posts

The duplicate function allows you to copy your existing content with just a few clicks and adapt it for each individual channel.

Filter Options and Views

Daily, weekly and monthly views let you see straight away which content has been planned, approved, published or unpublished by your team.


Whether for campaigns, post formats or content hooks, tags offer endless ways to categorize posts.

Create and optimize content with AI

Swat.io AI is your brainstorming buddy for creating great post copy. Alternatively, let AI optimize your content.

Discover Simple Social Media Management With Swat.io Publisher

Find the right package for you, start a trial with no obligations, and simplify every aspect of your social media!

Your entry into professional social media publishing

Publisher Starter offers everything you need to get started with professional social media management.



/ mo
Tailor-made for small companies - lots of overview for little money.
  • 1 user, channel and workspace each
  • Central editorial calendar
  • Maximum of 5 posts per month
  • Schedule, publish and delete posts
  • Auto-publishing and reminders
  • Try it free for 21 days
  • No payment information required
  • No automatic renewal

Choose the right product
for your needs

🔔 A 10% coupon is active. Your discount will be automatically considered in the billing page.

2 months free of charge (Basic and Pro) with annual payment

Save €x,xx when purchasing both products.


Price on request
/ mo
Save €x,xx when purchasing both products.


Price on request
/ mo


Price on request
/ mo
Unrestricted features for teams with complex demands and ambitious goals.
Expand Feature table and compare sets


Price on request
/ mo


Price on request
/ mo


Price on request
/ mo
Unrestricted features for teams with complex demands and ambitious goals.
You need more information and would like to discuss our offer in more depth?
Download PDF

Discover our AI features! Currently available as a beta in all plans.


Get AI-generated text suggestions in Publisher


Smart topic brainstorming


Optimize texts: Tonality, text length, translation


Generate and optimize responses to comments


Automatically add hashtags or emojis


Easy creation of prompts with templates


AI-based sentiment assignment for comments


Automatically hide problematic comments


Suggestions for visuals as inspiration


Optimize posts when duplicating to other channels


Set default parameters for each channel

Florian Figl, Content Manager

With Swat.io, we’ve regained clarity in our social media management

He and his team use social media successfully to build and enhance the company’s relationships with its customers. Find out how the team works with Swat.io!
Zotter Herstellung
4.5 of 5

Our customers trust Swat.io. Here's what they’re saying about us.

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Clear Editorial Planning for Your Team.

A social media publishing tool that satisfies you and your users: take the stress out of your working day with more time to generate creative content and campaigns.
  • Try it free for 21 days
  • No payment information required
  • No automatic renewal