✨ Swat.io AI: New smart features for easier social media management Learn more now
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Swat.io Publisher

Better Content,
Less Stress

Save more time for creative content creation and avoid chaotic coordination processes.
  • Try it free for 21 days
  • No payment information required
  • No automatic renewal

Good Editorial Planning Needs the Right Structures

Are you unhappy with your editorial planning process? Is it not living up to your high standards? Preparing posts for all your company’s channels is tedious, tricky to coordinate, and takes a lot of manual effort. Lots of work without the right structure leaves you with little time for creative tasks.

Made by Social Media Professionals, for Social Media Professionals

We've been focusing on the demands of professional social media teams since 2010. From single-person companies to international corporate groups, every organization needs to have clarity and control in order to free up more time for important social media management tasks. Over 17,000 users currently rely on our expertise.

More Time for Efficient Communication

With Swat.io Publisher, you can improve your team coordination, keep track of what’s going on, and create clear structures and processes. This frees up more time to build genuine relationships with your community.
  • Centralized Content Planning

    Plan social media content in collaboration with your team. Use drafts to manage your ideas. Create posts, allocate them within your team or approve them so workflows can be constructed as efficiently as possible in line with tried-and-tested methods.
  • Scheduled and Direct Publishing

    Use our Swat.io social media publishing tool to schedule or publish your content straight to Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest.
  • Support for Different Content Formats

    Text, link, image, album, video or carousel – it’s up to you. Swat.io Publisher supports all possible content formats to show your social media content at its best in any feed.
  • Optimum Reach Among Your Target Audience

    With newsfeed targeting options and reminders for advertising managers, you can ensure your content is seen by the audience you want to reach.
  • Agile Editorial Calendar

    Easily schedule content with the clear and intuitive social media content calendar. With different calendar views in Swat.io Publisher, you’ll never lose track of all your channels.
  • Smooth Workflows

    With just a few clicks, you can schedule posts, duplicate them, and customize them to suit your social media channels. Swat.io Publisher provides reliable workflows to help you through every step of the publishing process.

Swat.io Publisher Features You’ll Love

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One Login for All Social Media Channels

Sharing logins and sending passwords across your team are a thing of the past. Everyone has their own Swat.io account login to access the channels they need.
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Post Composer for Content Optimization

Crop images and videos, rotate them, add filters, adjust colors or include markups and text. Easily add captions and subtitles to your videos.
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Easily Duplicate and Edit Posts

The duplicate function allows you to copy your existing content with just a few clicks and adapt it for each individual channel.
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Filter Options and Views

Daily, weekly and monthly views let you see straight away which content has been planned, approved, published or unpublished by your team.
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Tags

Whether for campaigns, post formats or content hooks, tags offer endless ways to categorize posts.
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Create and optimize content with AI

Swat.io AI is your brainstorming buddy for creating great post copy. Alternatively, let AI optimize your content.
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Discover Simple Social Media Management With Swat.io Publisher

Find the right package for you, start a trial with no obligations, and simplify every aspect of your social media!
  • Try it free for 21 days
  • No payment information required
  • No automatic renewal

Small

Price incl. Add-Ons
For small teams with high demands.
monthly

Medium

Price incl. Add-Ons
For larger teams who want to work together quickly and effectively.
monthly

Large

Price incl. Add-Ons
For large teams with many channels and a full editorial schedule.
monthly

A social media tool tailored to your needs

Boost your team's productivity with Swat.io and take care of your social media management with ease. Coordinated feature sets that meet your needs.

Small

Price incl. Add-Ons
For small teams with high demands. Get the feature set for outstanding social media management including our AI features.
monthly
2 Users
3 Channels
1 Workspace
👋

Included in the Small plan: 

  • Content calendar
  • Create, schedule and publish posts 
  • No posting limit
  • Post status: Planned or published
  • Activity log
  • AI features
  • Post preview
  • Analytics & Reports
  • 1 year data storage
  • Drafts

Medium

Price incl. Add-Ons
For larger teams who want to work together quickly and effectively. Benefit from proven workflows and efficient processes.
monthly
5 Users
5 Channels
2 Workspaces
✌

All functions from the Small plan plus:

  • Assign posts
  • Approval processes
  • Filters
  • Internal post notes
  • Integrated image and video editor
  • 2 years data storage
  • Campaigns
  • Tags

Large

Price incl. Add-Ons
For large teams with many channels and a full editorial schedule. Get the complete feature set for effective social media management.
monthly
8 Users
8 Channels
3 Workspaces
💪

All functions from the Small and Medium plan plus:

  • Extension of users, channels and workspaces possible
  • Extended permission levels
  • Extended campaigns
  • Planning channels
  • Unlimited data storage
All prices excl. VAT.
  • Try it free for 21 days
  • No payment information required
  • No automatic renewal

Full list of features

Channels
instagram facebook linkedin tiktok youtube x pinterest bluesky
instagram facebook linkedin tiktok youtube x pinterest bluesky
instagram facebook linkedin tiktok youtube x pinterest bluesky
Content planning channel
Content planning channels allow you to keep track and add planned posts to your calendar, even for channels that aren't supported via Swat.io, such as newsletters.
no
no
yes
🔮 Features
Workspaces
With Workspaces, you have dedicated areas to manage your brands, locations, agency clients, or teams separately.
1
2
3
Schedule & publish posts
Create, duplicate, edit and delete posts.
yes
yes
yes
Assign posts
Assign posts to your team members.
no
yes
yes
Activity log
Easily review and track post changes in the activity log.
yes
yes
yes
Post notes
Share post-related information with your team using notes in the activity log.
no
yes
yes
Post preview
Preview your posts for both mobile devices and desktops.
yes
yes
yes
Release process
Use the “Suggested” and “Approved” statuses and assign posts to other users.
no
yes
yes
Drafts
A designated section to collect your ideas for future posts and content.
yes
yes
yes
Tags
Assign tags to posts to help you filter and analyze them.
no
yes
yes
Filter
no
yes
yes
Search
yes
yes
yes
Campaigns
Adding campaigns to your calendar supports you to track and remember planned topics, upcoming events and campaigns.
no
yes
yes
Unique Swat.io Feature
Extended campaigns
Link posts to their respective campaigns.
no
no
yes
Unique Swat.io Feature
Imported posts
Posts published directly on social media platforms will automatically appear in your Swat.io calendar.
no
yes
yes
Image & Video editor
no
yes
yes
URL shortener
no
yes
yes
Reminder
Get automatic reminders for posts, e.g. if the publication time is not yet final or if you need to take care of additional tasks.
yes
yes
yes
First comment feature
Schedule the first comment to be published with your post.
no
yes
yes
Newsfeed targeting
no
yes
yes
Sponsored post
Easily create branded content for Facebook in Publisher.
no
yes
yes
Support for government agencies
Swat.io provides the framework required by X for government agencies.
no
no
yes
Data storage
1 Year
2 Years
Unlimited
Basic permission levels
Assign different permission levels for your users: Full, Suggest posts and Read Only.
no
yes
yes
Expanded permission levels
For each connected channel, you can assign different permission levels to users: Full, Full permissions for assigned posts, Suggest posts, Feedback for assigned posts and Read Only.
no
no
yes
✨ AI Features
AI generate texts
Let AI create text suggestions for your posts.
yes
yes
yes
AI enhance texts
Let AI assist you in optimizing tonality, text length or simply translating your post texts.
yes
yes
yes
AI Hashtag & Emoji generation
yes
yes
yes
AI prompt templates
Easy creation of prompts thanks to templates.
yes
yes
yes
Individual AI settings
Set default parameters for each channel to accompany every AI prompt automatically, ensuring personalized results.
yes
yes
yes
AI duplicate
Duplicate posts for other channels and let AI automatically adapt the texts.
yes
yes
yes
Unique Swat.io Feature
🔐 Security
Servers located in Germany
yes
yes
yes
GDPR-compliant
yes
yes
yes
2-Factor authentication
yes
yes
yes
Priority Support
no
no
yes
🚨 Notifications
In-App
yes
yes
yes
Daily calendar
yes
yes
yes
E-Mail
yes
yes
yes
Out of office
yes
yes
yes
📊 Analytics
All post statistics
Content types, interactions, interaction rate, URL clicks, reach, impressions etc.
yes
yes
yes
All channel statistics
Size, growth, reach, impressions
yes
yes
yes
Reports
Overview of four metrics (reach, impressions, interactions, fans) as well as top posts.
yes
yes
yes
Automated reports
Create individual reports with just a few clicks. You can also automate these so that they are created at a certain frequency and sent to specific people by email.
yes
yes
yes
Data export
no
yes
yes
⛑️ Support
Standard Support
Support: Mon – Fri 8 am – 6 pm CE(S)T
yes
yes
yes
Priority Support
Priority support, 7 days/week (8 am – 8 pm CE(S)T)
no
no
yes
Helpcenter
yes
yes
yes
Chat
yes
yes
yes
Email
yes
yes
yes
Phone
no
no
yes
On-demand Video Tutorials
yes
yes
yes

Inbox Add-On

Inbox
The add-on for optimal community management. So that you can start conversations on social media and communication works in both directions



*When adding Inbox, its features will correspond with your chosen plan. All prices excl. VAT.

Small

The most important functions for successful community management.

Included in the Small plan:

  • All available channels
  • No ticket limit
  • Reply, like, hide, delete, block
  • 1 year data storage
  • AI generated replies
extra per month

Medium

Manage even larger communities in your team with ease.

All functions from the Small plan plus:

  • Reply templates
  • Automations
  • 2 years data storage
  • Tags
  • Filters
  • URL shortener
extra per month

Large

For lively exchange in large communities with complex requirements and major goals.

All functions from the Small and Medium plans plus:

  • Unlimited data storage
  • Mini CRM
  • Analytics
  • Priority support
  • Shitstorm alert
extra per month

Full list of features

Channels
instagram facebook linkedin youtube tiktok x google_mybusiness whatsapp messenger bluesky
instagram facebook linkedin youtube tiktok x google_mybusiness whatsapp messenger bluesky
instagram facebook linkedin youtube tiktok x google_mybusiness whatsapp messenger bluesky
🔮 Features
Edit tickets
Reply to, like, hide or delete comments and messages (individual actions may vary for different networks).
yes
yes
yes
Manage tickets
Archive, star or ignore tickets.
yes
yes
yes
Assign tickets
no
yes
yes
Activity log
Easily review and track all ticket activities within the activity log.
yes
yes
yes
Ticket notes
Share ticket-related information with your team using notes in the activity log. You can also tag team members or link comments within your notes for collaboration and context.
no
yes
yes
Block users
yes
yes
yes
Tags
Assign individual tags to tickets to help you filter and analyze them.
no
yes
yes
Filter
no
yes
yes
Search
yes
yes
yes
URL shortener
no
yes
yes
Reply templates
Create templates for inquiries that need to be answered regularly and save valuable time.
no
no
yes
Mini CRM
Manage your users in the Mini CRM, where you can access key user information, add comments for reference, link associated social media profiles, and assign tags for efficient user management.
no
no
yes
Sentiment
Set the moods of messages and comments to keep track of how your community is feeling at the moment.
no
no
yes
Automations
Create keyword-based automations to perform actions such as assigning messages, adding tags, or marking as read, simplifying the management of repetitive tasks.
no
yes
yes
Forward tickets via email
Forward tickets by email to people without a Swat.io account. Responses to the email will be displayed in the activity log.
no
yes
yes
Auto reply
Set up automated responses for private messages, informing users about expected response times or business hours.
no
yes
yes
Permanently assign tickets
no
yes
yes
Comment list
For an efficient workflow when large volumes of comments need to be processed in a short space of time. Contact our support team to activate this feature.
no
no
yes
Shitstorm Alert
Set an alert if a certain limit of unread comments is exceeded.
no
no
yes
Support for government agencies
Swat.io provides the framework required by X for government agencies.
no
no
yes
Data storage
1 Year
2 Years
Unlimited
Full permission levels
Full, Full for assigned tickets, Feedback for assigned tickets and Read Only.
no
yes
yes
Ticket export
no
yes
yes
✨ AI Features
AI Create Replies
Use AI to draft replies to messages and comments.
yes
yes
yes
AI hide & read
Have comments automatically hidden or marked as read based on their content.
no
yes
yes
Unique Swat.io Feature
AI Sentiments
Allow AI to automatically analyze and assign sentiments (positive, negative, or neutral) to incoming comments.
no
no
yes
Unique Swat.io Feature
🔐 Security
Servers located in Germany
yes
yes
yes
GDPR-compliant
yes
yes
yes
2-Factor authentication
yes
yes
yes
Priority Support
no
no
yes
🚨 Notifications
In-App
yes
yes
yes
Daily calendar
yes
yes
yes
Email notifications
yes
yes
yes
Out of office
yes
yes
yes
📊 Analytics
Community comments
Track data for the total number of received comments and messages, hidden comments, deleted comments, and your responses.
no
no
yes
Community mood
Analysis of community sentiments
no
no
yes
People
Mini CRM - An overview of all the community members who have already interacted with you. You can store additional information in these member profiles, tag them and link associated profiles.
no
no
yes
⛑️ Support
Standard Support
Support: Mon – Fri 8 am – 6 pm CE(S)T
yes
yes
yes
Priority Support
Priority support, 7 days/week (8 am – 8 pm CE(S)T)
no
no
yes
Helpcenter
yes
yes
yes
Chat
yes
yes
yes
Email
yes
yes
yes
Phone
no
no
yes
On-demand Video Tutorials
yes
yes
yes
Florian Figl, Content Manager

With Swat.io, we’ve regained clarity in our social media management

He and his team use social media successfully to build and enhance the company’s relationships with its customers. Find out how the team works with Swat.io!
Zotter Herstellung
4.5 of 5

Our customers trust Swat.io. Here's what they’re saying about us.

Clear Editorial Planning for Your Team.

A social media publishing tool that satisfies you and your users: take the stress out of your working day with more time to generate creative content and campaigns.
  • Try it free for 21 days
  • No payment information required
  • No automatic renewal