Reports Update: Channel & Post Performance at a glance

The Reports section of Swat.io just got not one, but two major updates!
With the new pages, you now have even more insight into the performance of your social media channels as well as your individual posts.

In case you’re not in the mood to read right now, you can also explore the new feature in this interactive demo:

That’s new

🧭 Channel Performance

The new Channel Performance page gives you a consolidated overview of all key metrics for each of your social media accounts, making it easy to compare their performance.
It’s perfect for quickly spotting which channels are performing well, where engagement is highest, and which ones might need a boost.

You can select any time range and, if you compare time periods, you’ll see the growth or decline for each KPI. Of course, you can also filter by specific channels.

Metrics include:

• Reach & average daily reach
• Engagement (interactions such as comments, likes, shares, etc.)
• Impressions
• Fans / Followers
  

✨ Post Performance

The Post Performance page offers even deeper insights.
Here, you’ll find a detailed list of all published posts – fully filterable, searchable, and sortable.
Want to know which content performs best? No problem:
Compare reach, engagement, clicks, and more to discover what really works – across all, selected, or individual channels.

Metrics include:

• Reach & average reach
• Engagement
  • Likes
  • Shares
  • Comments
  • Link clicks
  • Bit.ly clicks
• Impressions
  

Filter options:

• Date
• Channel
• Post type
• Promotion type (Boosted Posts, Dark Ads, Organic)
• Tag
• Campaign
  

👉 Please note: The available metrics for each channel or post depend on the respective network’s API.

Your Benefits

The new overview pages make analyzing your content easier, faster, and more intuitive:

• More clarity:
  All your key metrics for channels and posts in one place – with easy filtering and sorting. No more endless tab-hopping or back-and-forth clicking.
• Smarter decisions:
  Get instant insights into which channels and formats are performing well – and where there’s room to improve.
• Less Excel, more insights:
  Skip the manual exports and messy spreadsheets. Your data is already structured, visualized, and ready for action – right inside Swat.io.

Whether it’s for internal reviews, regular reporting, or long-term strategic planning:
With the new pages in the Reports section, you’re in full control of your social media performance.

If you have any questions, don’t hesitate to contact our Support Team via Chat or support@swat.io.