Social Media Report 2024 - Insights and Strategies

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Social Media Report 2024 – Insights and Strategies for Marketing Managers

The insights you need for your social media strategy in 2024

Looking at others can help you gain clarity. The insights in our white paper show you how other social media teams are set up and where they prioritize. These are the results of our large-scale survey in the german-speaking region. Get a brief insight into the topics:

Team Size

Key take-aways

Most companies (80%) rely on small social media teams with a maximum of 10 people. More than a third of these consist of 1 or 2 people.

Social media team members are often all-rounders
5.4% of teams consist of more than 100 people

Challenges

Key take-aways

The biggest challenges companies face in social media management are planning and creating content, tracking trends and creating and implementing a strategy.

40% of small teams see their strategy as one of the biggest challenges

Posting Frequency

Key take-aways

According to our survey, “several times a week” is the posting frequency that most companies rely on. 14.4% state that they post monthly or less frequently. In contrast, 11.6% publish content several times a day.

Content Formats

Key take-aways

Image posts are the most popular format for companies on social media. Stories and videos take second and third place. This shows that companies rely heavily on visual content.

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The Key Take-Aways

There are many questions that all companies ask themselves in social media management. Use the results of our survey to guide you! You can read more details in the white paper, for example on using AI or different channels.