“Swat.io makes our work easier – both operationally and organizationally”

When it comes to its social media strategy, bellaflora is keen to inform customers about hot topics and its range, as well as provide handy gardening tips: its posts run the gamut from gardening knowledge to recipes. Last but not least, the team wants to give prospective customers the opportunity to get to know bellaflora as a company better by sharing inspiration, visions, style and product universes on its social media.

Presence is also an important topic. Lots of other companies in the sector are also to be found on social media. It’s an opportunity to reach a community independent of the point of sale and tap into new target groups.

Facebook and Instagram are populated with custom content by the team, as both channels work in their own way and are focused on different target groups.

bellaflora’s social media team was facing a challenging situation due to changes in the team, offset working hours and working from home. It suddenly became really hard for processes to run smoothly and for everything to be coordinated.

The team’s activities are based on a strategic advertising plan that sets out social media content planning, which is updated with content on a daily basis. On an operational level, the team divides up tasks and posts among themselves, setting clear responsibilities for content creation. Plus, there is also a fixed hierarchy for approvals. Swat.io made it possible to establish a structured way of working that kept the flow of communication intact, even with people working offset hours or working from home.

Having all bellaflora’s social media activities centralized in Swat.io made this work much easier. They can manage all their social media channels with one single point of access: there’s no longer a need for various sets of login details. New employees can quickly find their feet thanks to the platform’s structured overview.

Swat.io offers an overview of all the to-dos in social media management. The clear calendar with a daily, weekly and monthly plan is particularly helpful for bellaflora’s social media team. The tool has reminders for upcoming posts, tasks can be assigned to people directly and notes can be added to the posts that are visible for everyone. It’s super simple to organize content because the images and text for posts are collected in Swat.io itself. Current posts are published and other posts are planned in advance.

A typical day for the social media management team always involves community management in Swat.io, with the team answering questions, drafting responses and checking links. Some questions need to be answered by people with gardening knowledge, others by social media staff. Assigning tasks means that responsibilities are always clear and nothing can get overlooked. When it comes to analysis, the team can also enjoy comprehensive insights into their published posts, so they can see what worked well and what can be improved.