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“It’s Much Easier to Produce Content as a Team”

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Tom Dauber and his team look after imat-uve’s social media presence. He explains their quest for a tool that would facilitate better teamwork – and how they struck gold with Swat.io.
imat-uve Team Kommunikation
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About imat-uve

imat-uve is an innovative, independent development and engineering company within the automotive industry which supports its customers throughout the entire process chain, from the initial idea to the finished product. That includes project identification, design and development, and testing of materials, components and systems.

One focal point for imat-uve is the development of materials for car interiors. Its extensive material libraries give customers and partners all over the world a collection of innovative, smart and sustainable materials. imat-uve is also a partner in international development projects such as the EU-funded INTERREG project “Recycling the Future Automotive Interior.”

Based in the German city of Mönchengladbach, imat-uve has branches elsewhere in Germany, and in China, the USA and South Africa.

Reaching the Right People With a Complex Product

The overarching aim of imat-uve’s social media marketing is to market its own products and services. It also seeks to generate new orders. On LinkedIn, there is a clear corporate focus on reaching developers, engineers and service providers within the auto industry and sharing more technical topics. The team also has wide reach in specialist forums. Communication on Facebook is more casual, and editorial planning may include topics with no direct relation to the company; posts about public holidays, for instance. The company’s Instagram strategy is firmly focused on design and material development. Here they deliberately avoid technical topics. This channel also addresses developers and designers outside the automotive sector, with imat-uve positioning itself as an expert in materials.

All channels have a strong focus on visual content. The first challenge for the team is getting to grips with some specialist areas. After all, imat-uve works in a highly complex field. Although the company has already made a name for itself within the industry, gaining prominence outside it is far from easy. The crucial thing in social media marketing is to expand reach and find suitable content.

imat-uve Think Space

What imat-uve Has Been Able to Avoid Thanks to Swat.io

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Short-term content planning
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Complicated internal coordination
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Time-consuming obstacles to teamwork

Saving Time on Social Media Management

Four full-time employees and two student interns are responsible for marketing at imat-uve. The entire team pitches in on social media and helps with the editorial planning and content creation. Time is critical for the team. With no one person assigned to social media, they can’t afford to waste time in this area. Collaborating with other departments in the company is also important. They provide regular input for exciting social media content.

Along with collaboration on content planning, social media analysis is another key area. The team wanted a simple, effective means of gauging the performance of their activities on the different channels. So imat-uve was on the lookout for a social media management tool. And with Swat.io, they found a single solution that offers all the features they need.

imat-uve Materialbibliothek

Easier Collaboration and an Optimal Overview

imat-uve now generally plans its social media content several weeks in advance. Team coordination is flawless thanks to the Swat.io content calendar. They can assign tasks to the right person, put images and text together quickly and easily and get quicker approvals. The team can make internal notes on planned posts within the tool itself. They can also set reminders in the calendar for tasks like updating website content. This gives the team a view of open to-do items at all times.

The analysis area offers imat-uve a complete set of data from its Facebook, Instagram and LinkedIn channels. The team can view and compare statistics within the tool and make decisions to improve their content marketing strategy. For each area that is important to the company, Swat.io helps imat-uve put its best foot forward on social media.

Why the Team at imat-uve Chose Swat.io

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How has Swat.io impacted your work since you started using it?

“We’ve noticed a huge increase in our reach and our followers. We’ve seen a huge spike in our reach on Instagram, with numbers also increasing on LinkedIn. Swat.io makes it easier for us to roll out and publish content simultaneously on multiple channels.”
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Why did you choose Swat.io?

“We were impressed with the functionality of Swat.io. Working with it is very straightforward and intuitive, even for someone who’s never used a tool like this before. With Swat.io, we really collaborate efficiently as a team. It makes it easy to coordinate projects involving multiple people, especially if we’re working at different locations.”
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Who would you recommend Swat.io to?

“It’s ideal for small marketing teams looking for optimal efficiency and also for large teams that rely on constant input from other departments. Swat.io saves you time and facilitates collaboration with other departments.”

Features Used

  • Central editorial calendar for a perfect overview
  • Central ticket inbox for processing user inquiries in an orderly way
  • Duplication of posts across channels to save time
  • Assignment of tasks for easier teamwork
  • Analytics area for illuminating insights
  • Integrated approval processes for structured feedback loops
  • Internal notes for better team coordination