“A tool like Swat.io is extremely important to ensure smooth collaboration between the social media management team and the customer service team.”

Jollydays, an e-commerce company that sells vouchers and tickets for experiences, are experts in unique gifts and extraordinary experiences in Austria, Germany and Switzerland. For the company, social media serves both as a sales channel and as a means of generating attention.

“I’ve been using Swat.io since first starting at Jollydays. As a social media manager, I feel that it makes scheduling posts in advance especially easy. It saves tons of time and my supervisor can better plan when she gives feedback on posts,” says Alana. The tool’s internal approval processes are helpful here: with just a few clicks, posts can be assigned to someone else for feedback.

However, what really kick-started the company’s search for a tool was collaboration with the customer service team. “We receive numerous inquiries on Facebook and Instagram, and the customer service team is responsible for these,” explains Alana. “The process was constantly back and forth. You’d take screenshots of the inquiries and forward them by email, or you’d visit your colleagues in the office and have to interrupt their work. In Swat.io, we can simply assign the inquiries and the customer service team takes care of them as soon as it has time. It works perfectly.”

For Alana, the biggest advantage of using Swat.io is being able to link all channels. “Swat.io brings all our social media accounts together in one place. I can see everything at a glance in Publisher, including our accounts for Germany, and you can duplicate posts and reschedule them as you like. This overview – in addition to the integration of the service team – was key in our decision to use Swat.io.”

When asked who she would recommend Swat.io to, Alana says: “All social media managers. It doesn’t matter what industry you work in, as soon as you manage multiple channels, a tool like Swat.io is extremely important for keeping track of everything.”