“Transparent Coordination Processes Thanks to Swat.io.”
About Oesterreichische Nationalbank
The bank’s slogan is “Stability and security”. It acts as a guiding principle in everything the bank does, and is reflected in its communications in particular.
Appearing Modern and Approachable to all Target Groups
Achieving Success as a Team Through a Clear Content Strategy
Transparency and Security as the Basis of Social Media Management
The social media team deals with numerous topics every day. In order to maintain an overview, Oesterreichische Nationalbank decided to start using Swat.io. The tool allows the team to plan content in advance and keep processes transparent. The central bank has to meet very demanding security requirements. As a public institution, social media needs to be handled with particular care. Which is why it’s important to be able to keep track internally of who is responsible for which content and what has received final approval at all times. In-house IT security also plays an important role in this. The tools used must not compromise any other systems used within the company. Swat.io had clear advantages when it came to functionality and infrastructure.
Content ideas are collected clearly in the tool on a daily basis. The team works together on content creation – which is a lot simpler than the Excel spreadsheets and countless emails that were previously used! Finalized content can be sent to a superior for approval with just one click, and then and then published automatically. This means the entire process is completely transparent for everyone involved.
What Oesterreichische Nationalbank Is Avoiding Thanks to Swat.io
Why the Team at Oesterreichische Nationalbank Chose Swat.io
- Central content calendar for shared content planning
- Central ticket inbox for structured handling of queries
- Integrated approval processes for transparent coordination
- Internal notes on posts and tickets
- Posts and tickets can be assigned, facilitating straightforward teamwork