“Almost 2,400% more engagement and a reach of 332k users in just 5 months”

Júlia, Social Media Manager at Swat.io, is responsible for planning, creating, and coordinating all social media content for the company. In addition to the strategic development of the channels, she also manages the internal corporate influencer program, where employees use their personal LinkedIn profiles to represent Swat.io authentically to the outside world.

Social media is a core part of Swat.io’s brand communication, employer branding, and customer retention strategy. The approach is based on a mix of editorially planned content and personal posts from team members.

However, this very combination created organizational challenges:
Content was created individually, coordination happened across multiple tools and channels, and assets were stored in different locations. This cost time and made it difficult for potential brand ambassadors to contribute alongside their day-to-day work.

The goal was clear: more structure, transparency, and efficiency. Júlia wanted to create a shared workspace where everyone involved could plan, coordinate, and analyze content – without complex processes or lengthy feedback loops. To meet this challenge, the team chose Swat.io – their own product.

Using Swat.io as the foundation, the corporate influencer program was fundamentally professionalized.

The editorial calendar is now the heart of planning: company posts and influencer posts are created, coordinated, and approved together in one place. Thanks to post placeholders, the team always has a clear overview of upcoming content, while tagging and insights help identify successful topics and formats.

Community management is handled in the integrated inbox. All comments are collected as tickets, ensuring that no interaction is overlooked.

These clear structures not only improved content quality, but above all enabled one thing: a simple and time-saving workflow.

Because processes now run smoothly in one central location, there is more room for creative ideas. At the same time, more employees are able to actively participate in the program.

Since starting the program in March 2025 there were notable results.

• Posting frequency increased from an average of 22 to 58 posts per month
  

• 24,650 followers across all personal profiles

• Personal posts generate around 2,400% more engagement than company page posts

• Nearly half a million users reached through corporate influencer content
  

• Significant time savings thanks to structured workflows and fewer coordination loops across the team

“The biggest benefit for us is clearly the transparency and efficiency in content planning,” Júlia summarizes. “Swat.io creates a shared working foundation for everyone involved whether it’s the marketing team, specialist departments, or corporate influencers. Communication is clear, processes are transparent, and content is much easier to manage. This allows us to plan and publish better content faster.”