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How to Optimize Landing Pages for Social Media Ads – 5 Design Strategies for Higher Conversions

Your ads on social media can be worth their weight in gold – but if the landing page doesn’t deliver what the ad promises, the conversion rate is usually still…

GIFs in Social Media Marketing: How to Get the Most out of Them

They are inexpensive, liven up even the dullest text and encourage sharing: Gifs are the perfect complement to images and videos on social media. Used correctly, they can even be…