10 Social Media FAQs and Their Answers
If you’re just getting started with your brand’s social media marketing strategy, you probably have a lot of questions. To…
Insights
In the fast-paced social media business it is a challenge to always be up-to-date. Gain the knowledge edge you need in this category!
Girls Run the Web: The Phenomenon of Female Influencers
Research shows that women influencers who use social media platforms as a marketing channel outperform men’s earnings by 35%. The…
Instagram Business vs. Creator Profile – What Are the Main Differences?
Private or business account? Instagram has had a third option since 2019: creator profiles. But what can this option do…
Memes on Social Media: Guide to Successful Meme Marketing
Even in fast-moving social media marketing, some formats are as effective today as they were 10 years ago. One of…
How to Optimize Landing Pages for Social Media Ads – 5 Design Strategies for Higher Conversions
Your ads on social media can be worth their weight in gold – but if the landing page doesn’t deliver…
28 Social Media Life Hacks That Make Your Marketing More Efficient
It is well known that small things can have a big impact. With some social media life hacks, you can…
What You Need to Know About Open Graph as a Social Media Manager
Do you want your website to stand out not only in search results, but also on social media platforms? The…
Social Media News 2024: Trends and Innovations You Shouldn’t Miss Moving Into 2025
AI tools, TikTok, X-odus: 2024 was an exciting year for social media managers. It’s high time to take a closer…
The Best X Alternative: Bluesky, Threads or Mastodon?
Following Donald Trump’s re-election victory, so many companies and celebrities have left X that the media are talking about an…
Threads: Storytelling, Content Formats and -Tonality – Interview with Lena Hofmayr from SPiNNWERK
Threads is barely more than a year old, but already has around 175 million users and counting. This means the…
Social Media Report 2024
Read the full report Social Media Report 2024 – Insights and Strategies for Marketing Managers Packed with practical insights The…
Christmas Moments 2022 – Celebrate This Christmas Season with Swat.io
Are you in the Christmas mood already? Let us speed up the waiting time until Christmas Eve and surprise you…
10 Social Media FAQs and Their Answers
If you’re just getting started with your brand’s social media marketing strategy, you probably have a lot of questions. To…
Social Media Marketing Insights
For social media marketers, lifelong learning is a must. The social media world is very fast-paced and trends come and go within a blink of an eye.
In our blog posts, we introduce exciting new formats, track down new channels and publish exclusive analyses based on our data. We don't chase after every trend, but rather always ask ourselves how relevant individual topics actually are for social media marketing.
This helps you as a reader to stay up-to-date without losing sight of the essentials or even betting on the wrong horse.
We cover a wide range of social media topics with our blog posts. No matter which channels and topics you are interested in - here you can deepen your knowledge and learn social media marketing.
Sign up now for our weekly newsletter to never miss any updates!