10 Social Media FAQs and Their Answers
If you’re just getting started with your brand’s social media marketing strategy, you probably have a lot of questions. To…
Insights
In the fast-paced social media business it is a challenge to always be up-to-date. Gain the knowledge edge you need in this category!
Girls Run the Web: The Phenomenon of Female Influencers
Research shows that women influencers who use social media platforms as a marketing channel outperform men’s earnings by 35%. The…
Social Media News 2024: Trends and Innovations You Shouldn’t Miss Moving Into 2025
AI tools, TikTok, X-odus: 2024 was an exciting year for social media managers. It’s high time to take a closer…
The Best X Alternative: Bluesky, Threads or Mastodon?
Following Donald Trump’s re-election victory, so many companies and celebrities have left X that the media are talking about an…
Threads: Storytelling, Content Formats and -Tonality – Interview with Lena Hofmayr from SPiNNWERK
Threads is barely more than a year old, but already has around 175 million users and counting. This means the…
Social Media Report 2024
Read the full report Social Media Report 2024 – Insights and Strategies for Marketing Managers Packed with practical insights The…
Christmas Moments 2022 – Celebrate This Christmas Season with Swat.io
Are you in the Christmas mood already? Let us speed up the waiting time until Christmas Eve and surprise you…
10 Social Media FAQs and Their Answers
If you’re just getting started with your brand’s social media marketing strategy, you probably have a lot of questions. To…
7 Social Media Campaign Fails and What You Can Learn from Them
You learn from your mistakes. This is not only true for those errors you make yourself though. As a social…
Instagram TV Best Practices – How to use IGTV for Highly Effective Instagram Marketing
Roughly one year ago, Instagram TV (abbreviated to IGTV) entered the arena of online video with the goal of becoming…
TikTok: Marketing Opportunities on the Video Platform
Being an underdog was yesterday. TikTok has rapidly developed into a social network that is mentioned in the same breath…
Boost Your Business With Hashtags: The Ultimate Guide
The role that hashtags play in Social Media is being underestimated quite frequently. However, in 2023 too, the popular combination…
9 Podcasts to Help Improve Your Social Media Marketing Skills
The power of podcasts goes beyond the power of conventional type of content like news, books, and articles. With popular…
Social Media Marketing Insights
For social media marketers, lifelong learning is a must. The social media world is very fast-paced and trends come and go within a blink of an eye.
In our blog posts, we introduce exciting new formats, track down new channels and publish exclusive analyses based on our data. We don't chase after every trend, but rather always ask ourselves how relevant individual topics actually are for social media marketing.
This helps you as a reader to stay up-to-date without losing sight of the essentials or even betting on the wrong horse.
We cover a wide range of social media topics with our blog posts. No matter which channels and topics you are interested in - here you can deepen your knowledge and learn social media marketing.
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