The Heart of the
Company
Following a Self-Service-first approach, we focus on self-service customers as our main target audience and treat our product as the main engine of growth.
We build our product to let customers experience their entire journey, from trial to growing customer to cancellation, as independently as possible, while our Sales team drives strategic sales opportunities, working with customers who value in-person interaction and guidance.
Our greatest value, however, lies with our people! We feel privileged to have a special mix of game changers on board, including both experienced tech veterans from the very early days of the industry and fresh minds who joined us on our journey.
At Swat.io, 50 people from diverse backgrounds work lean and agile. And we’re looking for makers who thrive in this kind of environment.
Our goal is to continue growing sustainably and join the top 1% of SaaS companies with over €10 million in ARR. We want to create a meaningful impact for our customers, team, and company, becoming an integral part of our customers’ daily workflow. Guided by our values - we add value, we drive progress, we own it, we thrive together - we prioritize quality over quantity, focusing on exceptional talent and a collaborative, supportive culture.

How we win
We define ourselves as a product-led company and focus on building a product that users actually love. Revenue follows quality - not the other way around.
We purposefully grow our team organically and purposefully, at a pace which preserves quality and company culture. We leave rushed, unsustainable growth to others.
Whether we seek challenges or they appear naturally, everyone at Swat.io embraces them. Our collective mindset is very dedicated and passionate about achieving our common goals and growing individually.
Our Core Values
Our 4 core values represent our fundamental principles of action and collaboration with each other. These short yet meaningful guiding principles are the baseline for every action and interaction here at Swat.io and facilitate decision making on a daily basis for every individual.

Powered by AI,
driven by people.
We’re rethinking how Swat.io works, exploring how AI is reshaping our market, product, and workflows, and what it means for our future.
AI is a must-have companion in our day to day work. We integrate AI at the heart of our daily work to automate repetitive tasks, boost efficiency and support our problem solving to keep our competitive edge. This frees us to focus on creativity, innovation and strategy, ensuring technology empowers, while we stay firmly in control — using human judgment to review and guide AI’s output.
Why AI, Why now.
Reduce cognitive load.
Enable meaningful,
creative work.
Stay competitive.
How we approach AI

AI Integration

Accountability
AI can assist, but we remain accountable for the outcomes, being aware of the issues AI can cause.

Meaningful Usage

Safety & Ethics

Evolve with AI

Embrace the change

Commitment
The Team
Hello!
Our Tech Stack
Tool timeSwat.io Team
Sales, Customer Success & Support
People & Culture
Development & Product
Finance & Operations
Marketing & Design
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