Social Media Management for Facebook

While Facebook offers great possibilities to reach out to your target audience through Social Media Marketing, it is not exactly made for efficient and clearly structured teamwork. That’s where we come in, providing you with a comprehensive solution. Swat.io provides everything you need to perfectly balance your daily work with Facebook and other Social Media platforms.

Our clear content calendar gives you the perfect overview of all scheduled and published posts. Plan your content on Facebook and other channels and collaborate with your team. Easily assign, tag, reschedule and approve posts in just a few clicks. Perfectly handle incoming comments and customer requests using the central ticket inbox. Never lose track of anything in community management with the integrated activity log and the easy assignment of tickets. Analytics keep you up-to-date on everything that happens regarding your posts and community, as well as your team members’ performance, and delivers the most important metrics at a glance!

At Swat.io, we offer far more than a simple social media tool - we’ve got great solutions and amazing features! You get fully integrated web monitoring, a user-friendly social customer relationship management, automated task execution and - drumroll, please - (probably) the world’s best support team to help you whenever any questions or problems pop up. Learn more about how to make your work easier and even better with our Social Media tool for Facebook and schedule your personal demo now!

Your Facebook Management: What you’re missing out on right now, and how Swat.io will fill that void

Planning and scheduling posts in collaboration with your team
Creating Text, Link, Photo, Video, Carousel, and Album posts
Efficient Community Management with a single ticket inbox
Proven and tested workflows for perfect team collaboration
Directly posting to Facebook without logging on to the platform
Using News Feed targeting, “Branded Content” references and set locations
Assigning, discussing and approving upcoming posts

Your next Social Media love story

Content Publishing

Scheduling and publishing of social media content on all important social media platforms has never been easier. We support all major formats and functions.

Community Management

A single ticket inbox for all comments, posts, mentions and private messages will have both you and your customers excited. Shorten your response times, structure your internal teamwork and always be there for your community.

Social Media Analytics

Gain insights into your personal and your whole team’s performance. Analyse the content you publish, how the community interacts and how your team is doing based on important performance metrics.

Web Monitoring

Join in with relevant conversations all over the web to be there when your target group is talking about your industry, brand, products or competition. React to what’s going on in real time.

Features you will love for managing your Facebook page

Targeted reach for your Facebook posts

Optimize the distribution of your Facebook posts according to your target group with News Feed targeting and audience restrictions. Target your Facebook posts according to age, gender, language, relationship status, interests, country and many other factors. This makes the creation of a multi-language editorial plan and individual content for different target groups super easy!

Realtime preview for your posts

Planning your Facebook posts with our content calendar will give you a comprehensive overview, plus a detailed depiction of your posts. While composing a post for your fans and followers you will see a real-time preview of the exciting, educating, engaging, funny or informing content you’ve just created. This way, you can optimize your text and emojis for desktop and mobile views.

Facebook community management with a single ticket inbox

Capture all comments, posts, mentions, private messages and reviews from your Facebook page with one tool. Our single inbox allows for fast response times and the efficient forwarding of tickets to the team member in charge. Seamlessly follow all conversations and receive email notifications and updates. Always stay up to date – any type of interaction with your customers is well documented.

All Facebook features, full functionality

You won’t have to open your Facebook page again and you won’t miss a thing! As a trusted Facebook Marketing Partner and Preferred Marketing Developer since 2012, we provide native features of Facebook through the Swat.io inbox, such as answering, liking, hiding, blocking or deleting a post or comment.

Ready for great content

Facebook is one of the best places to share, discover and provide content when it comes to 360 Video. With Swat.io you are prepared for planning, scheduling and publishing Facebook 360 Video content on your channels. Share immersive Facebook 360 video stories, places, and experiences with your fans.

Analyse and assess your social media performance

Social media analytics is important to measure the success of your efforts. The analysis and assessment within Swat.io gives you a detailed overview of the numbers and development of your community, such as which content performs best on which channel at which time, how your team is doing in community management and statistics for individual tags.

Support to swoon over, always by your side

If you have a great idea for a new feature, feel lost with something or are unable to find a specific feature, our support team is happy to help you. Genuinely nice people with lots of know-how are responding within a few minutes on average. Needless to say, we are treating everyone equally, with care and professionalism, no matter if you are already our customer, or just getting to know us.

Put your data in trusted hands

You care about your data? So do we, which is why we are storing your data in two redundant data centers in Vienna, Austria operated by our ISO/IEC 20000-1 certified IT partner. In addition, certain data is stored via Amazon Web Services in a data center in Frankfurt, Germany. We adhere to several self-regulatory frameworks, including the GDPR, and review our compliance regularly.

The very best of our customer Success Stories

Lisa und Kerrin sind für Social Media bei der Österreichischen Post und der bank99 zuständig.

Österreichische Post

Lisa-Maria Kepplinger and Kerrin Jürgensen work as social media managers for the Austrian Post and Bank99. By using Swat.io, they master challenges in customer service on social media and create an overview in internal processes.

VERBUND

Flora König is Social Media Manager in the Content Creation unit at VERBUND. Several companies and departments are involved in social media management. With Swat.io, the collaboration works smoothly.

ambuzzador

ambuzzador consults customers in communication and innovation. The team implements innovation-driven social media marketing for their clients using Swat.io.

Brot für die Welt

Bread for the World Germany brings the organization's work to life on social media. With Swat.io, the team simplifies collaboration and always maintains a perfect overview.

Caritas

Caritas Austria is divided into nine sub-organizations. With Swat.io, the decentralized team still manages to communicate in a consistent way.

UNIQA

The social media team of the insurance company UNIQA needs clear approval processes to work in a structured way. Swat.io simplifies their internal collaboration.

INTERSPORT Schweiz

Ana Ivanovic is Content Manager at INTERSPORT Switzerland. She explains how she is using Swat.io to plan social media content in the most time-efficient way while keeping a perfect overview.

Douglas

Douglas Austria uses Swat.io to simplify social media content planning. The social media management tool supports the team significantly in establishing a consistent brand image.

Zotter Schokolade

Zotter Schokolade uses social media to build and intensify relationships with customers. Using Swat.io, the team has become faster in answering comments and has optimized the content production process.

der Standard

Lisa Stadler is Social Media Manager at derStandard.at, an Austrian newspaper that highly values their community. Thanks to Swat.io, the team handles community management on social media efficiently and clearly.

Feature by Feature

Identification of top performer content across all social media channels
Support of Twitter direct messages via ticket inbox
Definable response templates for frequent answers with greeting formula, name and text
Post export from the editor
Ticket export from the inbox
Immediate publication or scheduling of contributions
Assignment of tickets for cross-team collaboration (not only posts, but also comments)
Planning and Publishing of 360° Videos on Facebook
Clear colour coding of planned, approved, unpublished and published posts
Detailed team statistics by number of created/assigned/completed tickets per team member incl. reaction times
Content planning in daily, weekly and monthly view
User administration, role and rights management