“Swat.io Was the Next Logical Step for our Growing Social Media Presence”

For Agenda Austria, freedom and individual responsibility are the most important building blocks of society. The institute develops content and ideas in areas like tax, labor markets and pensions, and seeks to communicate them to as wide an audience as possible. Social media provides an indispensable opportunity to initiate discussions and reach opinion leaders. They need to manage their social media channels efficiently to leave enough time for the concerns of the social media user.

Agenda Austria opted to integrate Swat.io into its social media management. The tool gave them everything they needed for clear, time-saving use of social media.

All of Agenda Austria’s social media communication is handled by Nikolaus Jilch and Heike Lehner with the help of Swat.io. They pursue different strategies on each of the channels. On Twitter they target decision-makers in the field of policy to stoke discussion and keep Agenda Austria in the conversation. On Facebook they concentrate on building reach and reputation. And on Instagram they target a younger audience to get them interested in Agenda Austria’s issues.

The goal is to inspire meaningful discussion and to influence public opinion. That means dealing with every comment and taking it seriously. Swat.io ensures they don’t miss a thing, even during heated discussions, with structured, transparent display of user notifications.

Swat.io also means they can deal with user comments from different platforms in a single manageable tool. The team works through comments quickly and systematically in the tool, and use it to tag in-house economists for advice when they need particular expertise. That improves collaboration and saves time.