“Swat.io Gives us the Structures we Need to Do our Work.”
About the Austrian Patent Office
The agency is particularly eager to share its knowledge. The IP Academy was set up for this purpose, and provides free courses and seminars. Individuals and businesses can learn everything they need to know about intellectual property rights from the experts at the Patent Office. The Austrian Patent Office wants to reach the widest possible audience, from university students to private individuals, entrepreneurs and IP professionals with brands, designs and inventions to protect.
Raising Awareness of Intellectual Property
The aim of the Patent Office is to increase people’s awareness of how to deal with intellectual property via social media. People need to be more aware of what to do with the ideas they have. Via social media, the Patent Office answers questions about where to find out more about intellectual property and get support. But it doesn’t want to come across as too serious – humorous content on the topic of patents is a regular fixture of the editorial calendar.
It’s important to the team to be present on social media as an agency: the Patent Office wants to show how a government agency can work, that it’s not old and outdated but has a young and dynamic team behind it.
Creating Content as a Team and Maintaining the Right Structures
The social media team has creative meetings every week to brainstorm post ideas together. Christina Nettek is responsible for creating texts and overseeing Swat.io. Linda Brunnhuber prepares images and graphics for the posts. Christoph Mandl casts a scrutinizing eye over the content before it’s published.
The Patent Office has only recently started using social media. As there is very little budget available for advertising, it was even more important for the team to establish structures that would allow them to create high-quality content. Achieving a wide reach without the use of paid advertising requires good planning and targeted action. To help with this, the team started looking for a transparent social media tool.
An Ideal Overview and Reliable Processes
Why the Team at the Austrian Patent Office Chose Swat.io
- Central content calendar for transparent planning
- Integrated approval processes for clear workflows
- Activity log with internal notes
- Central ticket inbox for comments on all channels
- Analytics data for exporting meaningful statistics
- Assigning posts and tickets to the responsible team members