“Thanks to Swat.io, our customers can focus on what really matters.”

DACHCOM supports a wide array of customers who all have different requirements and approaches in terms of social media marketing. Each customer’s social media marketing goals also differ greatly: B2B customers are primarily interested in using niche topics to appeal to the relevant target groups and generate new contacts, while B2C customers focus on interacting with their community and entering into dialog with them.

DACHCOM’s priority is to find the perfect strategy for every customer. When it comes to full-service solutions, social media sometimes needs to be actively proposed to customers or sometimes even deliberately avoided.

As a full-service agency, DACHCOM often has to convince its customers of the value that social media can bring. Lots of customers believe that they don’t have enough time for social media management, or that their company doesn’t deal with anything of relevance to social media.

DACHCOM gets the process started with a workshop to clarify goals and expectations of social media and to develop topics to focus on. Alongside this, the agency creates an extensive concept for channels, content and posting strategies. The operational execution is handled either by DACHCOM or the customer themselves, depending on what the latter wants. This is where Swat.io comes in.

DACHCOM deals with all its social media management via Swat.io. After consultation with the customer, editorial plans are created in the tool itself, often for two months in advance. This long-range planning means there are no unexpected gaps. Some customers receive their own Swat.io login, so they can have a straightforward overview of their channels and publish content themselves. Plus, customers love the analytics area in the tool, which gives them an easy-to-use overview so they don’t need to contact the agency with every little question that crops up.

Swat.io has made DACHCOM’s customer communications easier in every respect. There’s no longer any need to send screenshots back and forth, with approval processes actioned transparently within the tool. Content production within the agency has also been simplified, thanks to the workflows in Swat.io, which give everyone an overview and save time. All of those customers who previously thought they didn’t have enough time for social media can now manage their channels easily and efficiently.