(f)acts Digital Marketing’s Social Media Success Story

Dominik Schwarzmann is CEO of the Dornbirn-based agency (f)acts Digital Marketing. Good processes are important for his team to be able offer customers support with social media. Read here how Swat.io makes this possible.

About (f)acts

(f)acts Digital Marketing is a digital agency belonging to the (f)acts Group. Although social media marketing and performance advertising are the agency’s core competencies, it also offers its customers a full-service package. Together with freelancers and partner agencies, (f)acts offers a wide range of services.

With the other expertise hubs in event and sports marketing, they conceptualize and design creative and sophisticated 360° strategies (online, offline and live communication) for brands.

A Professional Partner for all Social Media Needs

(f)acts wants to use social media to reach the right audiences, position brands strongly and help drive trends. At the same time the agency is a partner its customers can always rely on. A professional social media presence, clear language and good design are constantly applied.

Good Processes: A Success Factor for Collaboration

(f)acts believes that communication can only be successful if good processes are in place. Setting up such processes together with customers can become a challenge. In addition to meaningful content, good organization and clear workflows are very important for the agency. The team has therefore established a PDCA cycle, whereby the steps “Plan”, “Do”, “Check” and “Act” are carried out in each project.

That means all work steps must be transparent when it comes to collaborating with customers. This includes always knowing who is responsible for doing what by when, how feedback loops are handled and what the processes are for publishing on social media. (f)acts therefore set out to find a tool with which they could visually represent their processes. After testing various providers, they turned to Swat.io.

Fewer Sources of Error and a Good Overview With Swat.io

With Swat.io, (f)acts Digital Marketing can carry out its Plan-Do-Check-Act routine without a hitch. All social media management tasks are now handled in a single tool, and the team no longer has to switch between different channels or copy content from text files or other tools. This eliminates numerous sources of error and speeds up collaboration with customers. The editorial plan provides a good overview of planned content, and in feedback loops with customers, those in charge are simply tagged in Swat.io. (f)acts also handles community management for customers to a large extent. Thanks to mutual tagging, it’s easy to coordinate on more complex topics and answer open questions together.

For customer reporting, (f)acts uses the analytics data from Swat.io. This saves countless PowerPoint presentations and Excel spreadsheets – you can immediately see the current status at a glance thanks to the helpful graphical representation.

What Makes Swat.io Stand out for (f)acts

What impact has Swat.io had since you started using it?

“Social media management is less error-prone with Swat.io. Previously, finding a work process that works for everyone was troublesome from time to time. Good project management and processes are, however, the most crucial factors for successful collaboration with customers, and Swat.io helps us achieve this.”

What made you choose Swat.io?

“We tested various tools and made our choice the classic way – with a decision matrix. All providers have their advantages when it comes to certain things, but all in all, Swat.io had precisely the features we were looking for. It’s easy to use and the interface is modern.”

Who would you recommend Swat.io to?

“Anyone who has problems with coordination or feedback loops who also wants to work efficiently. I especially recommend it for teams in which many people collaborate on content planning and need simple work processes. Swat.io is a tool that’s a pleasure to work with.”