“Swat.io quickly pays off for every social media project.”

The agency pursues a highly strategic approach to its social media work. To start off, the team wants to understand who the customer is, who the product is targeted at and how you can reach this audience with the right communication. This strategy always encompasses a blend of traditional and digital channels. The firm starts by working with the key communications parameters before adding an out-of-the-box thought or two, making sure that every strategy doesn’t just tread the same old ground in terms of communications. On social media, the concept of going viral is particularly appealing.

The fast pace and diversity of the social media landscape pose challenges at Jack Coleman, too. New channels are tapped into, and trends come and go in next to no time. There are some topics you need to tap into, or leave behind, at less than a day’s notice. This requires solid, swift processes for seeking approval from customers.

As a result, it’s important for Jack Coleman to ensure its customers trust the agency’s skills. In turn, this enables the customer and the agency to take the right track together, launch tests and adapt strategies to new situations on an ongoing basis.

The Jack Coleman team meets with customers on a monthly basis for a sign-off on their social media content. They discuss concrete topics for posts as well as potential future content. The Swat.io editorial calendar comes into play for ensuring clear planning in this respect.

The social media management tool Swat.io supports the team at Jack Coleman in their collaboration with agency customers. Its major benefit? The fact that all the channels can be managed via a centralized platform, making day-to-day publishing and scheduling much easier. For major customers, the agency sets up their own projects in Swat.io. All their contacts are given access to the tool, where they are able to leave feedback on drafts and approve them. Approved posts are published on the platform in question at the planned time. The channels for smaller customers, conversely, run within the agency’s Swat.io workspace. Once they’ve built up a certain size and relevance on social media, they’re converted into independent projects. This process highlights how channels are grown in a targeted fashion.

Thanks to the clear traffic light system in Swat.io’s editorial calendar, the team can immediately see which posts have already been approved and which still need to be edited. Plus, the ability to duplicate posts across channels saves a lot of time. In the analytics area, the team has a swift overview of particular KPIs, such as the community mood or positive and negative influencers.