“Swat.io Frees up Headspace”

LEWITT’s products are as close to the customer as it gets. So they work closely with musicians and engineers in developing their products. Another key social media goal is getting close to their community. The team sees social media as a place where it can reach people who are interested in LEWITT and sound recording in general. It makes products accessible and teaches users new recording techniques. At the same time, social media channels give the LEWITT team an insight into the work and needs of its target group.

It also uses social media to extend its reach. Its message – that anyone can achieve professional sound quality – is intended to broaden its target group.

LEWITT enters into intensive dialog with its social media community. It responds to every comment and sees every interaction as an opportunity to find out more about users and understand the problems and challenges that they face. But this kind of direct communication requires considerable resources. Single comments often spark extensive discussions. It also takes a lot of effort to keep on producing quality content. And it’s impossible to predict how many interactions a post or campaign will spark.

How to keep on top of all this within a manageable workload? The LEWITT team soon realized they needed a reliable tool to manage social media systematically.

Swat.io lets LEWITT plan a lot of its social media in advance without sacrificing scope for spontaneous responses. With the whole marketing team jointly responsible for social media, the tool brings together lots of different strands. They use Swat.io to cover the entire editorial process. At the start of the week, the team creates and approves the content for the coming days. Integrated approval processes make coordination easier and reduce errors. This frees up the team’s headspace and improves their high-level view of things.

As a central platform for social media management, Swat.io minimizes bureaucracy. Even employees who aren’t directly involved in social media editorial planning can put interesting content into the tool at any time. The Video Content and Influencer Marketing teams can easily propose content for social media. The tool also facilitates analysis at LEWITT. In their monthly social media review, they analyze posts in the calendar view, with data from the statistics area fed into the overall social media reporting.

In community management, linking up profiles across different channels with the customer relationship management system can be very helpful. This makes it easier to identify top fans internally and improve the quality of community management.