“Internal Collaboration Has Suddenly Become Really Straightforward.”

When it comes to planning social media campaigns, MediaBrothers has a guiding principle: “You can’t get anywhere without a good idea.” A good campaign concept is at the heart of every project. At the same time, any social media channel needs to be established based on a well-considered strategy in order to achieve a wide reach. The right mix of creative content ideas and skilled implementation is required. The challenge is not just populating the entire range of social media channels with the right content and addressing the right target groups for each channel, but also keeping clients informed and managing approvals efficiently.

For any clients that value content planning and community management, MediaBrothers relies on Swat.io. One particularly important reason for this is the simplified approval process. Requests no longer take place in complicated emails – all it takes is the brief question “Can you approve this for me, please?” in Swat.io.

Community management also covers complaint management and service. These messages are dealt with seamlessly in Swat.io and categorized and evaluated using tags. This makes it easy to establish if a particular branch is receiving a lot of complaints, for example. Using the integrated customer relationship management system, the team can also see at a glance whether someone has already mentioned a specific topic and what their attitude is towards the business.

The analysis of incoming comments also plays an important role in internal reporting. The quantity and quality of community feedback can also be used to assess which content is working well.