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“Swat.io Helps us Structure our Content Plan.”

Alexander Hohenthaner is responsible for brand marketing and video production at Restplatzbörse. He explains how Restplatzbörse has set up a functioning funnel on social media and uses Swat.io to bring everyone involved together in one transparent tool.
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About Restplatzbörse

Restplatzbörse has been active as a travel agency for 30 years. In addition to a strong online presence, the business also has over 20 branches throughout Austria. More than 70 travel agencies feature in the Restplatzbörse portfolio. The business forms an extensive travel network where suitable alternatives are easy to find if the desired destination is already booked up with one provider. For Restplatzbörse, social media is a place where it can present suitable travel offers to its target group and support customers with any queries that may arise.

Social Media: An Indispensable Source of Inspiration in the Travel Industry

Restplatzbörse uses social media to provide users with relevant content and offers throughout the entire travel booking process. The travel industry is shaped by many trends – the flow of tourists changes from year to year, and these shifts can be picked up very quickly on social media. The Restplatzbörse social media channels inspire their followers with content related to attractive vacation destinations.

Direct communication via social media is also a key tool when it comes to vacation inquiries or queries regarding existing bookings. The team aims to deal with queries and complaints quickly and offer solutions in order to provide good customer service.

Restplatzbörse Youtube
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253,515

new fans and followers across all channels
since using Swat.io
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4,536

comments per month (annual average)
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2,080,668

monthly reach for the Restplatzboerse.at Facebook page (annual average)
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428

posts per month across all channels
(annual average)

18,844

URL clicks per month (annual average)

Structuring the Content Plan: Providing the Right Content for Every Stage

Restplatzbörse set up a funnel that can be used across all social media channels. This helps the team to tailor content to the requirements of different platforms. Videos and images of vacation destinations or hotels are used to attract the attention of potential customers. Anyone who shows interest and seeks more information will then receive ads with suitable offers as the next step. For example, if a user views a video on YouTube about the most beautiful beaches in Crete, or shows an interest on Instagram in hotels on the Greek island, they will later see an ad with a corresponding vacation deal. This means the entire sales process can play out directly on social media.

A smart content plan is important in order to always present the right content and to package it in such a way that it reaches users at the right stage. Inspiring videos and images of various destinations aim to address as wide a target group as possible, with concrete offers used later for re-targeting.

Alexander Hohenthaner, Restplatzbörse
“Managing an editorial plan as a team requires a clear calendar. In the case of customer inquiries, it’s important to be able to handle all notifications from all channels in one inbox. With Swat.io, we’ve found a tool that simplifies the coordination of our work.”
Restplatzbörse Reise

A Centralized Tool with the Right Structure: Why Restplatzbörse Puts its Trust in Swat.io

Restplatzbörse uses Swat.io to structure content and create a clear editorial plan. There is a surplus of content – different employees are constantly sending content about new hotels, interesting vacation destinations and cheap offers. The central calendar gives structure to the social media planning process.

Customer service via social media also plays an important role. Restplatzbörse gathers comments centrally using Swat.io and deals with them transparently. The fact that all notifications appear on one platform has become invaluable to the team. Internal collaboration has also benefited greatly from the use of the tool. Many queries require the respective branches to be brought in – a process that would be extremely laborious for the various locations if it weren’t for the tool. With Swat.io, you can ask the right person in the right place for help with just a few clicks and ensure swift communication with users.

What Restplatzbörse Has Been Able to Avoid by Using Swat.io

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Content planning using Excel spreadsheets
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Customer queries dealt with far too late
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A chaotic social media editorial plan

Why the Team at Restplatzbörse Chose Swat.io

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What impact has Swat.io had since you started using it?

“Our reaction time when it comes to answering user messages is definitely shorter. Internal collaboration works much better and more efficiently. Long-distance coordination in particular has gotten much easier. We often require information from individual branches or want to pass queries on to them directly – and Swat.io helps us coordinate this as efficiently as possible.”
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What made you choose Swat.io?

“The personal support was very important to us. Knowing that someone is always there and will react quickly to our queries and potential problems makes our work a lot easier.”
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Who would you recommend Swat.io to?

“Any teams that are managing multiple channels and pages at once, and where people involved in social media management are in different geographical locations. This is also relevant if a social media team is constantly reliant on knowledge from other departments – and for businesses where it’s important to respond to customer queries quickly and in a structured way.”

Features Used

  • Transparent content planning in the central editorial calendar
  • Efficient community management with a single inbox
  • Assigning people to individual tickets
  • Adding notes to tickets and posts for full documentation
  • Coordination processes for seamless teamwork
  • Integrated workflows for more efficiency