
How to Get More YouTube Views
YouTube brings many opportunities, even for small businesses, but it is also highly competitive. Millions of videos compete for attention…
Choosing the right social media formats and platforms is critical for the success of your content. We explain to you what you should pay attention to when publishing!
YouTube brings many opportunities, even for small businesses, but it is also highly competitive. Millions of videos compete for attention…
TikTok = videos? Not quite. With the introduction of photo posts, the platform has created a new content format that opens…
Looks aren’t everything. But when it comes to an Instagram account, they’re at least half the battle. Only if your content…
Scroll or click? In the flood of social media content, seconds decide whether something is a success – and a…
Whether on Instagram, Facebook, or TikTok, moving images achieve more reach and interaction than most other formats. This means for…
Instagram Stories combine several advantages: they attract attention, encourage interaction with your target group, and even drive traffic to your…
They are inexpensive, liven up even the dullest text and encourage sharing: Gifs are the perfect complement to images and…
Many companies put a lot of effort into creating videos on YouTube, which is good, and very little into creating…
Everyone wants to create viral posts, but few are successful. The good news is: with a little background knowledge and…
As we all know “content is king” and social media marketing only works if you supply your channels with fresh…
Videos are playing an increasingly important role in social media. This is also increasing the importance of tools for cutting,…
Content is king! Good content is the starting point of any social media strategy. Here you'll learn everything about social media publishing - from choosing the right channels, to different formats, creating appealing posts and team workflows.
Creating content for social media is more complex than you might think at first glance. Many questions play a role in the creation of content: Which target group do I want to address? On which channels will I reach them? Can I convey my message better with a video or a link post?
Once these key points have been settled, it's a matter of trial and error. In social media publishing, you can only learn through precise analysis and iteration which content will best resonate with the target group and which content will contribute to your own goals.
If you want to implement social media publishing as a team, you also need good workflows. Otherwise, it can quickly become confusing, especially when it comes to internal coordination and queries. Clear processes and a common social media tool help to make social media publishing as simple as possible and increase output at the same time.