The 10 Best Tips to Get Your Social Media Editorial Plan Going
As we all know “content is king” and social media marketing only works if you supply your channels with fresh […]
Publishing
Choosing the right social media formats and platforms is critical for the success of your content. We explain to you what you should pay attention to when publishing!
The 16 Best Video-Tools for Social Media
Videos play an ever-increasing role on social media. Therefore the importance of tools for cutting, editing and publishing clips is […]
B2B Marketing in the LinkedIn Universe
B2B Marketing in the LinkedIn Universe bookmarks-document Comprehensive guide for ambitious companies hierarchy-1 Build up your LinkedIn strategy from the […]
Facebook Link Previews – How to Use Domain Verification to Modify Link Posts
You’re posting a link to your website on Facebook and would like to change the preview text or the image. […]
How to Use Emojis as a Brand on Social Media
In the early days of text & instant messaging, emoticons were meant to convey standard emotions like a smile or […]
The Art of Social Media Content Creation
The Art of Social Media Content Creation checklist Step by step from idea creation to publishing search-bar Find out which […]
How to Pick the Best Time for Publishing Social Media Content
In this blog post, we’re going to discuss when it’s the best time to publish content on Social Media, why […]
How to Brainstorm and Manage Ideas for your Social Media Content Plan
In this blog post we’re going over 7 of the most effective brainstorming techniques to manage your Social Media Content […]
Social Media Publishing
Content is king! Good content is the starting point of any social media strategy. Here you'll learn everything about social media publishing - from choosing the right channels, to different formats, creating appealing posts and team workflows.
Creating content for social media is more complex than you might think at first glance. Many questions play a role in the creation of content: Which target group do I want to address? On which channels will I reach them? Can I convey my message better with a video or a link post?
Once these key points have been settled, it's a matter of trial and error. In social media publishing, you can only learn through precise analysis and iteration which content will best resonate with the target group and which content will contribute to your own goals.
If you want to implement social media publishing as a team, you also need good workflows. Otherwise, it can quickly become confusing, especially when it comes to internal coordination and queries. Clear processes and a common social media tool help to make social media publishing as simple as possible and increase output at the same time.