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Publishing
Choosing the right social media formats and platforms is critical for the success of your content. We explain to you what you should pay attention to when publishing!
12 Tips for Top-Notch Social Media Videos
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The Ultimate Guide to Optimized Social Media Updates
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Google AMP Stories – Google’s Brand-New Content Format
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The 10 Best Tips to Get Your Social Media Editorial Plan Going
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The 16 Best Video-Tools for Social Media
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B2B Marketing in the LinkedIn Universe
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3D posts on Facebook – gimmick or serious marketing tool?
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Facebook Link Previews – How to Use Domain Verification to Modify Link Posts After December 2017
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How to Use Emojis as a Brand on Social Media
In the early days of text & instant messaging, emoticons were meant to convey standard emotions like a smile or […]
Social Media Publishing
Content is king! Good content is the starting point of any social media strategy. Here you'll learn everything about social media publishing - from choosing the right channels, to different formats, creating appealing posts and team workflows.
Creating content for social media is more complex than you might think at first glance. Many questions play a role in the creation of content: Which target group do I want to address? On which channels will I reach them? Can I convey my message better with a video or a link post?
Once these key points have been settled, it's a matter of trial and error. In social media publishing, you can only learn through precise analysis and iteration which content will best resonate with the target group and which content will contribute to your own goals.
If you want to implement social media publishing as a team, you also need good workflows. Otherwise, it can quickly become confusing, especially when it comes to internal coordination and queries. Clear processes and a common social media tool help to make social media publishing as simple as possible and increase output at the same time.