
How to Make It Onto Instagram Explore and Grow Your Follower Base
Instagram Explore is among the most highly valued pages on Social Media, because this is where you can reach a […]
Choosing the right social media formats and platforms is critical for the success of your content. We explain to you what you should pay attention to when publishing!
Instagram Explore is among the most highly valued pages on Social Media, because this is where you can reach a […]
Videos play an increasingly important role in Social Media Marketing. Whether you want to raise brand awareness, foster interaction with […]
Participation in Social Media should be a staple for any business leveraging inbound marketing. Social media expands the reach of […]
AMP Stories, the new content format within Google’s AMP framework, is now available for free to everyone who’s curious. Keeping […]
As we all know “content is king” and social media marketing only works if you supply your channels with fresh […]
Videos play an ever-increasing role on social media. Therefore the importance of tools for cutting, editing and publishing clips is […]
Instagram TV, abbreviated IGTV, is the new feature introduced by Instagram in late June. The name says it all: “Instagram […]
B2B Marketing in the LinkedIn Universe bookmarks-document Comprehensive guide for ambitious companies hierarchy-1 Build up your LinkedIn strategy from the […]
After first tests at the end of October, the new Facebook feature that allows publishing 3D posts on the platform […]
When it comes to the ability to modify link previews on Facebook, 2017 has been a rollercoaster of a year for […]
In the early days of text & instant messaging, emoticons were meant to convey standard emotions like a smile or […]
Content is king! Good content is the starting point of any social media strategy. Here you'll learn everything about social media publishing - from choosing the right channels, to different formats, creating appealing posts and team workflows.
Creating content for social media is more complex than you might think at first glance. Many questions play a role in the creation of content: Which target group do I want to address? On which channels will I reach them? Can I convey my message better with a video or a link post?
Once these key points have been settled, it's a matter of trial and error. In social media publishing, you can only learn through precise analysis and iteration which content will best resonate with the target group and which content will contribute to your own goals.
If you want to implement social media publishing as a team, you also need good workflows. Otherwise, it can quickly become confusing, especially when it comes to internal coordination and queries. Clear processes and a common social media tool help to make social media publishing as simple as possible and increase output at the same time.