The 7 Most Common Problems in Social Media Management and How You Can Avoid Them With a Good Tool
“Social media management tool or not?” If you are faced with this question, we will help you find an answer.…
Management
Bring your social media management back into balance – our tips and guides will help you to optimally implement your strategy.
Social Media Content Creation Checklist
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How to Convince Your Managers and Colleagues of the Value of a Social Media Tool
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17 Useful Chrome Extensions for Social Media Managers
Chrome extensions are a dime a dozen. The trick is to pick the right ones. We’ve done the work. In…
10 Tips for Crisis Management on Social Media
One of the truisms of the digital age is that information and opinions spread faster than ever before. This quickly…
The Complete Guide for Successful Facebook Global Pages
Companies that want to reach target groups in different countries can create individual Facebook Pages for every country. But there…
How to Verify Your Profile on Facebook and Instagram
It is common knowledge in social media marketing that a properly completed profile, meaningful photos, and video contribute to a…
10 Platforms for Successful Influencer Marketing
Influencer marketing has become a force to be reckoned with. According to the Influencer Marketing Hub, companies worldwide will have…
A Guide to Images on Social Media – All Sizes and Dimensions at a Glance
As is generally known in the social media marketing environment, images amplify the effect of social media posts. Figures show…
How TV & Radio Broadcasters are Managing Social Media
How TV & Radio Broadcasters are Managing Social Media gauge-dashboard Learn how to boost your engagement and reach conversation-smile-type How…
Social Media Management
Managing channels, maintaining the social media editorial schedule and interacting with the social media community: Social media management combines numerous areas of responsibility. In this category, you'll learn how to efficiently manage your social media strategy.
By definition, social media management involves managing all of a company's social media activities. This includes creating and publishing social media posts, screening and responding to messages from the community, and measuring the success of various social media activities. Strategies such as influencer marketing or viral marketing are also frequently used.
The foundation for successful social media management is an appealing corporate presence on the selected channels. This includes complete information, proper descriptions and profile pictures, as well as CI-compliant communication.
For teams, efficient collaboration and the automation of routine tasks play a particularly important role in social media management. Professional social media management tools are generally used for this purpose.