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A Guide to Images on Social Media – All Sizes and Dimensions at a Glance

As you probably know, pictures enhance the effects of social media posts. Statistics have shown how big the difference is. According to analyses by Buzzsumo, posts that involve pictures get up to three times more interactions than posts without pictures. Observing posts with pictures on Twitter & Co. has led to similar results.

If you want to take advantage of that potential, it is not only the content of your text posts but the quality of the pictures that matters.  Choosing the right size for your purposes is crucial, to make sure that the picture is neither cut at the edge, nor distorted and blurry.
But which size is suitable for a Facebook post? Which fits the requirements for an Instagram profile picture or a header image for your LinkedIn profile? We put together a list that provides you with all information about different sizes and dimensions so that you can create a unified brand image on social media. Ideal to be used as a file to look things up, if you’re not sure about them, or, if printed out, as a cheatsheet at your office’s wall.

Social Media Image Sizes and Dimensions in 2018

Tips for choosing the right pictures

Choosing meaningful pictures in suitable sizes is crucial for optimizing your company’s social media appearance. From your profile picture to posts, logos and pictures for events, each and every picture has to be suited to the dimensions required by the platform you want to use them on.


Profile photo: 400 x 400 pixels

Your profile photo and your header photo are crucial for the first impression you make on your visitors. Therefore, high quality is a must in both cases.

Header photo: 1500 x 500 pixels

Make sure, your header photo fits your company’s logo and your general company appearance in order to create a consistent overall picture. A meaningful header photo engages your visitor’s attention and arouses positive emotions.

Image post: 440 x 220 pixels

On Twitter, images for posts must have a ratio of 2:1. In addition, they have to be 2 MB or smaller in order to be allowed to be published.


Personal Profile:

Profile picture: 170 x 170 pixels

Profile cover image: 820 x 310 pixels

For optimal results, make sure your profile cover image (820 x 310 pixels) is not bigger than 100 KB file size.

Business Page:

Profile picture: 180 x 180 pixels

Profile cover image: 820 x 315 pixels

Like we just explained for Twitter, your profile picture’s quality is crucial for your appearance on Facebook as well. It is displayed every time you post or you comment on a post, so it is definitely important to leave a good impression, no matter in which size it is displayed to your audience. If your profile picture features a logo or a text, you might want to choose a PNG-file to improve the quality.

Image post: 1200 x 630 pixels (appears in 470 x 246 pixels on facebook)

Link post: 1200 x 627 pixels

Video post: 1200 x 675 pixels

Event image: 1920 x 1080 pixels

When setting up an event, you have to settle on one single picture to represent it. The tricky thing about event images is that they are displayed differently on different devices. Make sure to place all important information towards the center to avoid cutting any of it. In people’s newsfeeds, event banners are displayed with 470 x 174 pixels.


Profile image: 110 x 110 pixels

Photo: 1080 x 1080 pixels

On Instagram, text is not as important as on other platforms. Thus, the quality of pictures and a consistent visual language is more important than anything else. In the Instagram stream photos are displayed with 510 x 510 pixels. By now, Instagram allows horizontal and vertical images, while previously, only in square images were allowed.

Thumbnail: 161 x 161 pixels

Portrait image: 1080 x 1350 pixels

Instagram will show a portrait image as a 600 x 749 pixel image.

Landscape image: 1080 x 566 pixels

Story: 1080 x 1920 pixels


Channel cover image: 2560 x 1440 pixels

YouTube is only about videos? Well, not only. The channel cover images, that are similar to banners, are crucial for your branding. Keep in mind that they might be displayed in different ways depending on the device your channel is watched on.

Profile image: 800 x 800 pixels

If you’re using your Google account as your YouTube profile, your Google account profile image is the same for all Google services you’re using. Therefore, it is advisable to set up an account dedicated to YouTube.

Thumbnail: 1280 x 720 pixels

Companion banner: 300 x 60 pixels

Overlay image: 480 x 70 pixels


Personal profile

Profile image: 400 x 400 pixels

LinkedIn allows profile images sized between 200 x 200 and 20,000 x 20,000 pixels. However, 400 x 400 pixels are recommended. A professional portrait is usually the best choice.

Background image: 1584 x 396 pixels

Background pictures are great to add some personal flavour to your profile. Keep in mind, that the picture shouldn’t be any bigger than 4 MB.

Image post: 550 x 375 pixels

Pulse article image: 700 x 400 pixels

Company profile

Background image: 1536 x 768 pixels

Logo: 400 x 400 pixels

Hero Image: 974 x 330 pixels

Square logo: 60 x 60 pixels

The Square logo is displayed in a very small format and should be recognizable as it appears every time a person is searching for your company.

Business banner: 646 x 220 pixels

Some companies use their logo in a large format as their business banner image. Given the fact that LinkedIn offers many other opportunities to display logos, we recommend to be creative and to seize the opportunity for an additional eye-catcher at a central position within your company profile.


Profile image: 250 x 250 pixels

Although the recommended size for a Google+ profile image is 250 x 250 pixels, it is displayed as a circle in the end. That is something worth keeping in mind when deciding on a picture to use.

Cover image: 1080 x 608 pixels

The cover image is a great opportunity to highlight and strengthen the identity of your company.

Stream: 497 x 373 pixels

Community profile image: 200 x 250 pixels

Shared Image: 150 X 150 pixels


Profile image: 165 x 165 pixels

Pin: 600 x 900 pixels

Pinterest recommends a size of 600 x 900 pixels as optimal – or any 2:3 format.

Board display: 222 x 150 pixels


Personal Page

Profile image: 640 x 846 pixels

Rules and recommendations for your profile image and your cover image are similar to LinkedIn. You can get the most out of it if you match both pictures and streamline them to your corporate identity.

Cover image: 1280 x 624 pixels

The cover image is a relatively new feature on Xing. It replaces the profile slogan. Individualized profile images open up a lot of possibilities. It is absolutely acceptable to let some humour shine through at this point, but it is mandatory to stay relevant in regard of the person or the company.

Business Page

Company logo: 285 x 70 pixels

Portfolio image: 150 x 150 pixels

Up to 30 pictures can be put into one portfolio and organized into rows holding three pictures each.

Event page

Background image: 984 x 311 pixels

Logo: 256 x 256 pixels

Event background images and event logos are restricted to a limit of 5 MB file size.

Group header: 918 x 69 pixels

Editing picture sizes and dimensions the easy way –  here are the best tools

Now that you know all the important sizes and dimensions, you need tools to edit your pictures to get them in shape! Often, you don’t even need to know the particular sizes for using them.

Our eBook  „The Art of Social Media Content Creation – The Ultimate Guide from Idea Creation to Publishing“ contains some valuable tips and tricks to be successful at creating new content. Download your free copy now!

The Art of Social Media Content Creation
Download our eBook and learn how to plan, create and distribute your social media content while measuring its effectiveness on your relevant social media channels. To ensure you don’t miss out on any big social media content trend or best practice, we’ve also included interviews of 5 experts in this field. Find out how to master the art of social media content creation using the latest available tools and determine what type of content makes your audience tick!

Autre planète

The Social Media Image Maker by Autre planète is the perfect web-based tool to edit your pictures for the platform you want to use them at. Twitter, Pinterest, Skype or Facebook – you name it, the tool works for each of these platforms. Pictures can be added by drag and drop and then be edited until they fit the desired dimensions. To complete the process, just download them. The tool looks rudimentary, is easy to use and delivers good results for 16 different networks without even requiring a registration.


This is an absolute classic amongst image editing tools. Canva has become an indispensable tool for many Social Media Managers. The software provides a lot of options to edit pictures efficiently while still being very user-friendly. Furthermore, the tool is capable of creating top-notch infographics that look absolutely professional. It also features the option to upload pictures and automatically optimize them for several social networks. Besides that, it offers a tidy number of pictures you can download and use, especially when used in the fee-based full version.


BeFunky convinces in its free version as an easy-to-use alternative to the powerful but complicated Photoshop. It features a resize image tool which does exactly what the name suggests: Type in the pixel dimensions you need and change the size of your pictures without diminishing their quality.

Adobe Spark

If you’re owning an Adobe Creative Cloud license, you also got access to the premium version of Adobe Spark. Everyone else has to stick with the free-to-use version. Both versions offer a tool to resize pictures. With our list of sizes and dimensions, you can skip scrolling through the templates and take advantage of using the custom-feature.


The online tool Snappa scores with preset image sizes suited for several social networks. At the first glance the free-to-use access looks absolutely great as it features access to a database of over 500,000 high-resolution pictures, that are “totally not cheesy” according to the provider. Too bad, that the download capacity is restricted to 5 pictures per month only. If you want to use Snappa as a professional tool for Social Media Marketing, you’ve got to get a pro-account. Luckily, the expenses are not that high with 10 Euros per month.


Some of you might know Fotor from your smartphone, but there is also an app for Windows and Mac. It is not as well-known as Canva, yet it is a great, cheap alternative to Photoshop – including the option to resize pictures according to the demands of different Social Media platforms.

Get your pictures across with the right tools!

Whether you resize your social media images to the right size with the help of our infographic or use one of the presented tools for automatic resizing, in both ways you make sure that your images show to advantage in the respective network. Keep up to date, because recommendations of image sizes on Facebook and Co change from time to time.

Are you looking for an option to coordinate und publish posts on different networks successfully? With Swat.io you’ll keep track of Content Planning and Community Management almost without any effort! Start your free trial now!

Efficient Social Media Communications With Swat.io

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