How to Find the Best Social Media Management Tool
Professional social media management is demanding and labor-intensive. This already applies to companies that focus on just one channel. It’s time for…
Management
Bring your social media management back into balance – our tips and guides will help you to optimally implement your strategy.
Social Media Image Sizes 2025 – All Sizes and Dimensions at a Glance
The following applies to the vast majority of social media platforms today: no post without a picture or video. In…
Micro Influencer Marketing: The Effectiveness of Collaborations with Micro Influencers
Anyone who has ever scrolled through social media platforms such as Instagram or TikTok will be familiar with this: there…
Social Media Security – Tips for Safe Social Media Management
Opportunities and risks are often closely linked. Social media marketing offers great opportunities to interact with your target audience, raise…
What You Need to Know About Open Graph as a Social Media Manager
Do you want your website to stand out not only in search results, but also on social media platforms? The…
More Social Media Traffic: How to Bring Visitors to Your Pages
Is your company website or online store dead in the water? Time to change that. Social media opens up great…
The 7 Most Common Problems in Social Media Management and How You Can Avoid Them With a Good Tool
“Social media management tool or not?” If you are faced with this question, we will help you find an answer.…
Social Media Content Creation Checklist
Checklist: 7 Steps for Social Media Content Your Audience Will Love content-quill-ink Learn how to create great social media content…
How to Convince Your Managers and Colleagues of the Value of a Social Media Tool
So you want to harness the power of a good social media management tool in order to save time, streamline…
17 Useful Chrome Extensions for Social Media Managers
Chrome extensions are a dime a dozen. The trick is to pick the right ones. We’ve done the work. In…
10 Tips for Crisis Management on Social Media
One of the truisms of the digital age is that information and opinions spread faster than ever before. This quickly…
Social Media Management
Managing channels, maintaining the social media editorial schedule and interacting with the social media community: Social media management combines numerous areas of responsibility. In this category, you'll learn how to efficiently manage your social media strategy.
By definition, social media management involves managing all of a company's social media activities. This includes creating and publishing social media posts, screening and responding to messages from the community, and measuring the success of various social media activities. Strategies such as influencer marketing or viral marketing are also frequently used.
The foundation for successful social media management is an appealing corporate presence on the selected channels. This includes complete information, proper descriptions and profile pictures, as well as CI-compliant communication.
For teams, efficient collaboration and the automation of routine tasks play a particularly important role in social media management. Professional social media management tools are generally used for this purpose.