10 Tips for Crisis Management on Social Media
One of the truisms of the digital age is that information and opinions spread faster than ever before. This quickly […]
Management
Bring your social media management back into balance – our tips and guides will help you to optimally implement your strategy.
More than 5 Million Fans across 100 Channels: FOCUS Online and Swat.io – a success story
FOCUS Online has been using Swat.io successfully for years. We analyse the most effective posts and receive insider tips in an interview.
The Complete Guide for Successful Facebook Global Pages
Companies that want to reach target groups in different countries can create individual Facebook Pages for every country. But there […]
How to Verify Your Profile on Facebook and Instagram
It is common knowledge in social media marketing that a properly completed profile, meaningful photos, and video contribute to a […]
10 Platforms for Successful Influencer Marketing
Over the last few years Influencer marketing has developed into an important part of the marketing strategy, also in German-speaking […]
10 Useful Chrome Extensions for Social Media Managers – Part 2
In our article „10 nifty Chrome extensions for social media managers“ we introduced you to a selections of add-ons making […]
A Guide to Images on Social Media – All Sizes and Dimensions at a Glance
As you probably know, pictures enhance the effects of social media posts. Statistics have shown how big the difference is. […]
10 Nifty Chrome Add-Ons for Social Media Managers
There are countless add-ons for Google Chrome out there. So, the real art is to choose the ones that are […]
Tools You Can Use to Rock Social Media Marketing in 2018
Managing your brand’s online presence across different channels can pose a real challenge. To rock your social media marketing strategy, […]
3 Perspectives on Social Media Content Management
Editorial planning and the creation and publication of social media content are exciting topics and tasks that are often carried […]
6 Rules for Great Social Customer Experience Management
Social customer experience management is the big trend happening NOW No business can exist without customers. This is why companies […]
Social Media Management
Managing channels, maintaining the social media editorial schedule and interacting with the social media community: Social media management combines numerous areas of responsibility. In this category, you'll learn how to efficiently manage your social media strategy.
By definition, social media management involves managing all of a company's social media activities. This includes creating and publishing social media posts, screening and responding to messages from the community, and measuring the success of various social media activities. Strategies such as influencer marketing or viral marketing are also frequently used.
The foundation for successful social media management is an appealing corporate presence on the selected channels. This includes complete information, proper descriptions and profile pictures, as well as CI-compliant communication.
For teams, efficient collaboration and the automation of routine tasks play a particularly important role in social media management. Professional social media management tools are generally used for this purpose.